News Corp Australia has launched the 2019 Shine Awards – a partnership between The Weekly Times and Harvey Norman – with a four-page wrap of the paper.
Now in its third year, the Shine Awards celebrates the achievements and contribution of women across rural and regional Australia.
The Awards will run for 12 weeks in paper and online at theweeklytimes.com.au, as well as Rural Weekly, Tasmanian Country, and other News Corp print and digital titles and marketed by an extensive print and digital execution and social media strategy.
The campaign will highlight the outstanding work being done by women on farms and off them, in rural towns across Australia, in community groups and sporting clubs, in businesses, schools and homes. Audiences will be encouraged to share stories and nominate women through print, digital and social.
Shine awards will culminate with a special 32-page magazine in The Weekly Times on November 20 to announce award winners in six categories: Dedication, Spirit, Belief, Grace, Passion and Courage; plus an overall winner.
Penny Fowler, Herald and Weekly Times chairman and News Corp Australia Community Ambassador said: “I am thrilled the Shine Awards will continue to recognise so many inspirational women from across Australia’s regional and rural communities.
“The awards concept originated from a conversation with Harvey Norman chief executive, Katie Page, on how we could lift the profile of rural women in this country, and the past two years’ nominees exceeded all expectations.
“We are delighted to be partnering with Harvey Norman on the Shine Awards again this year to celebrate and recognise women across rural and regional Australia who are making a real difference in their communities.
“It is through the Shine Awards, we also hope to increase engagement with the Country Women’s Association, an organisation which works extremely hard to enhance the value of living in the country for women and their families, especially those in remote Australia.”
Harvey Norman CEO, Katie Page said: “The Shine Awards are doing exactly what we set out to achieve – raising the profiles of exceptional women from rural and regional areas in every state and territory.
“We know from our work in regional and rural Australia, there are so many more women whose contribution is yet to be recognised and their community story remains untold.
“The Shine Awards goes beyond delivering deserved recognition. It creates a forum. A platform to share the innovations, developments and expertise pioneered by these women. Successful leaders and entrepreneurs understand the importance of shared experience.
“If you have ever looked at your mother, sister, classmate or colleague and thought – ‘you are extraordinary’ – please nominate her for the Shine Awards.”