News Corp Australia (NCA) has delivered a solid result in the latest Ipsos iris ranking, reaching 14.5 million users across its news brands, with an engaged reach of 36 page views per person.
The data showed NCA clocked over 538 million browser page views in May 2025, that equates to 149 browser page views per person, up 12.5 per cent month-on-month.
What’s an ‘engaged reach’?
Engaged reach is a straightforward yet insightful metric, calculated by dividing total page views by unique audiences.
Unlike raw traffic figures, it offers a more nuanced view of audience behaviour by accounting for how long users stay on the site, how many pages they interact with, and how often they return, providing a clearer picture of genuine engagement rather than just reach.
In an Op-Ed for Mediaweek, Managing Director and Publisher, Free News and Lifestyle, Pippa Leary, wrote that “engaged reach would not only look at the total number of visitors but also factor in the time they spend on site, their interactions with multiple pages, and their frequency of return visits.”
Leary continued, writing that this is not to dismiss reach’s enduring importance.
“Certainly at News Corp Australia we always strive to be the biggest publisher network in Australia.
“But in today’s world, reach should be seen as only one part of the value proposition. In today’s disrupted, complex media landscape it’s no longer as fit for purpose as in the past,” she said.
Engagement metrics drive advertiser value
The company’s network-wide 12.5% month-on-month rise in per-person browser activity reflects a deeper relationship between users and its content.
Leary went on to say the company’s Federal Election coverage was a key driver of growth. “We’re seeing audiences stay longer, view more, and return more frequently,” she said. “It’s this depth of engagement that delivers better results for clients.”
Flagship brands lead vertical performance
• News.com.au maintained its position as the country’s most read digital news brand, pulling in 270 million page views from 11.8 million users, with an average of 22 page views per person.
• In lifestyle, taste.com.au generated 68 million page views, while Vogue Australia doubled its engagement month-on-month to 32 page views per person.
• In sport, SuperCoach recorded 36 million page views from a niche 299,000 audience, translating to a category-leading 121 page views per user.