News Corp Australia has announced the appointment of Stefania Accardo to the role of head of data technology capability for the company’s client product and strategy division.
In this new role, Accardo will play a crucial role in driving the growth and success of News Corp Australia’s audience and data commercialisation products.
Accardo leads a cross-functional team of business analysts, data scientists, and delivery managers to drive innovation and partner with engineering delivery teams and external vendors.
Accardo will also focus on building new products to help customers plan, execute and measure ad campaigns effectively while providing technical direction and guidance to onboard and monetise new audiences.
Director of commercial data video and product Paul Blackburn said the role was critical to evolving the company’s audience and data commercialisation products.
“Central to our product offering is our audience insights and targeting platform, Intent Connect. Stefania will further enhance the product and develop our audience and data product roadmap, ensuring enhanced outcomes for our clients and stakeholders.
“We are well-positioned to continue delivering cutting-edge solutions and maximising the value of our data-driven products,” Blackburn added.
With extensive experience in data, consumer behaviour, digital marketing, and strategy, Accardo has successfully implemented global marketing strategies bridging the gap between traditional market research and data technology.
Accardo said of her new role: “I am delighted to be part of such a thriving team, building future-proof capabilities and achieving an innovative edge. When content is king, data is queen and technology the seed, business flourishes.”
Highly skilled in analysing first and third-party data to identify opportunities and develop marketing campaigns, Accardo’s expertise extends to working with major multinational brands such as PepsiCo, Nestle, Microsoft, J&J, Bridgestone, Colgate Palmolive, Mastercard, Visa, Kellogg’s, Mazda, Bacardi and Optus. Outside of the corporate world, she has been involved in data literacy projects and philanthropy, uncovering generational socio-cultural trends.