News Corp Australia has once again recorded the highest engaged reach of any digital news and information publisher, according to Ipsos iris data for June 2025.
The company reached 17.52 million Australians in the month, but it was engagement, not just scale, that set it apart, with users averaging 141 browser page views per person.
Ipsos iris, the official digital audience measurement currency endorsed by IAB Australia, defines engaged reach as a key metric for meaningful audience attention.
It tracks not just who visits, but how deeply they interact with content across devices.
Top spot in news for engaged reach and time spent
In the News category at the organisational level, News Corp Australia ranked first for both audience engagement and time spent.
It posted 520 million browser page views from 14 million people, equating to 37 page views per person and an average of 44 minutes and 5 seconds spent per user.
Video engagement also remained strong, with 1.67 million viewers generating 58 million video views.
“We are committed to delivering high levels of engaged reach, with three times more engaged reach than Nine and 15 times that of the ABC,” said Pippa Leary, Managing Director and Publisher, Free News and Lifestyle.
“Building genuine engagement not only enhances our reach at scale but also leads to better outcomes for our clients.”
news.com.au tops category for depth of engagement
At a brand level, news.com.au led the News category for engaged reach, drawing 11.38 million users and delivering 265 million browser page views, representing 10 per cent of all traffic in the category.
The site’s engaged reach grew 9.7 per cent year-on-year to 23 page views per person, outpacing nine.com.au (14) and ABC News (9). It also recorded an average time spent of 25 minutes and 47 seconds, with 49 million video views, four times more than its closest competitor.
Lifestyle and sport brands show strong engagement metrics
In the Lifestyle category, taste.com.au led the top five for engaged reach, with an audience of 4.66 million and 58 million browser page views, or 12 page views per person.
In Sports, SuperCoach had the highest engagement in the category, with 248,000 users generating 29 million page views, 116 per person, and an average time spent of 144 minutes. CODE Sports saw a 13.3 per cent year-on-year growth in audience, reaching 1.32 million in June.
Image: Pippa Leary