How big was News Corp Australia’s digital audience in January 2026? The company says 17.82 million Australians visited its sites, based on the latest Ipsos iris rankings.
News Corp Australia said it reached “four in five” online Australians in January, with an audience lead of 2.5 million over its closest competitor.
The publisher also reported an “engaged reach” of 150 browser page views per person, up 21 per cent month-on-month. In video, it said it recorded more than 93 million video views, up 16.25 per cent year-on-year.
News category results
Within Ipsos iris’ News category for January, News Corp Australia said it made a big impact with:
- Audience of 14 million
- 579 million browser page views
- Engaged reach of 41 browser page views per person
- Average time spent of 52:15 minutes per person
- 72 million video views, representing 76.2 per cent of all video views in the category
Pippa Leary, Managing Director and Publisher, Free News and Lifestyle, said the company’s teams focused on “engaging core audiences over summer” across lifestyle, sport, entertainment and travel.
“By planning ahead and matching great stories with the right verticals, we achieved month-on-month growth in engaged reach and delivered clients broader exposure with richer audience interaction,” Leary said.
Managing Director and Publisher Free News and Lifestyle Pippa Leary.
Brand-level highlights
News Corp Australia pointed to several January 2026 brand results, including:
- Taste.com.au topping the Lifestyle category at brand level with an audience of 4.44 million and 70 million browser page views.
- News.com.au reporting an audience of 12.05 million and 362 million browser page views, with engaged reach of 30 page views per person (which it described as a record).
- News.com.au reporting 61 million video views, which it said represented 63.9 per cent of all video views in the News category.
- News.com.au – Entertainment leading the Entertainment news category with an audience of 4.44 million.
- News.com.au – Sport leading the Sports news category with an audience of 4.22 million, and a 31.6 per cent lift in engaged reach month-on-month.
- Tubi delivering audience growth of 84.2 per cent year-on-year.
About the measurement
Ipsos iris is Australia’s digital audience measurement currency endorsed by the Interactive Advertising Bureau (IAB). It measures digital audiences aged 14+ across smartphone, PC/laptop and tablet.