News Australia has activated a network-wide Black Friday–Cyber Monday campaign, aiming to give retailers expanded reach during one of the country’s biggest shopping moments.
The rollout spans digital, video, social and print, with the company estimating it can connect brands to more than 18.8 million Australians.
The campaign is anchored by two major pillars, the news.com.au checkout shopping hub and the print-and-digital liftout, The Ultimate Guide, both designed to help consumers navigate an increasingly crowded discount period. Retail partners involved include Harvey Norman, Inspiring Vacations, The Good Guys, Aldi and Priceline.
A network approach to Black Friday
News.com.au’s dedicated checkout platform will feature up to 12,000 expert-recommended deals across tech, home, fashion and beauty.
During the peak trading window, a live deals ticker will run on the homepages of news.com.au and state mastheads including The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser.
The Ultimate Guide, a 16-page shopping insert, will appear across those mastheads on Friday, November 21. The guide aims to consolidate key Black Friday–Cyber Monday deals and support readers looking for verified recommendations.
Retail strategy and audience behaviour
News Australia’s National Head of Retail, Laura Saleh, said consumers are planning ahead and looking for trusted information in the lead-up to major sale events.
Laura Saleh
“Our data shows Aussies are shopping smarter and earlier when it comes to Black Friday and Cyber Monday. By bringing together news.com.au, our state mastheads, our lifestyle titles, and the e-commerce power of news.com.au checkout, we’ve created an unparalleled ecosystem – a powerful proposition for partners and the definitive trusted guide for millions of Aussie consumers seeking the best deals,” Saleh said.
Expanded coverage across News brands
The campaign extends to several of News Australia’s prestige and lifestyle titles, including The Australian, Vogue Australia, GQ Australia, Escape, Body+Soul, Taste.com.au and Kidspot. These brands will offer complementary content to support deal-seeking audiences and enhance advertiser visibility during the promotional period.