News Corp Australia has introduced a new Corporate Copyright Licence designed to help businesses legally download, copy and share content across the publisher’s network and avoid the growing legal and financial risks tied to copyright infringement.
The licence gives organisations permission for staff to use News Corp Australia content internally and externally, including posting copyrighted material on websites, social media and client communications.
It also includes usage rights for copyrighted content to be used as prompts in artificial intelligence tools, a growing area of copyright exposure for businesses.
Nicholas Gray
Responding to everyday behaviour in the workplace
Nicholas Gray, managing director of tech platform partnerships at News Corp Australia, said many workplaces underestimate the risks attached to sharing copyrighted material.
“The research shows that content sharing is second nature in today’s digital workplace and I would say most people know this from their own experience,” he said.
“While people may not realise they may require a licence to copy content, the need for an organisation to de-risk their legal and financial exposure in this regard has never been greater with AI’s inexorable growth and the potential it has to supercharge copyright theft within the workplace.
“For Australian business this means the risk of not complying has never been so great.”
Backing content creators and supporting accurate information
Copyright protections exist to ensure creators from software developers to journalists and artists are appropriately recognised and compensated.
Gray said the licence not only ensures compliance but also helps safeguard information quality.
“In an era of misinformation and disinformation, obtaining a licence gives confidence that the information being copied and shared comes from a professional news media organisation like News Corp Australia this really makes it invaluable.”
Gray said the business community has an important role to play in upholding copyright standards.
“A retailer or manufacturer wouldn’t allow other businesses to steal their output, so why should copyright holders?
“But there is no doubt in my mind that Australian business wants to do the right thing and it’s up to us to help them do so.”