Neighbourhood Strategy has announced the addition of 175-year-old retailer Harris Scarfe to its client roster, as it appoints Kate Silver, previously of Leo Burnett Australia, as the South Yarra-based consultancy‘s new general manager.
In addition to Silver, Neighbourhood Strategy has also bolstered its team with the appointment of Christine O’Keefe, formerly of The Lab Research and Strategy, as director, bringing over 18 years of experience in behavioural science and consumer research.
Silver’s departure from Leo Burnett was officially announced in January, with Julia Sheehan named the new Melbourne general manager for the creative agency.
See also: Leo Burnett Australia announces key leadership changes amid departure of Melbourne GM Kate Silver
Over her eight year tenure at Leo Burnett, Silver led brands including HBF, Vitasoy, and Twinings.
“Jacs and I have a similar perspective on the value of great strategy to fuel brands and creativity, and I think we have a pretty exceptional and unique offering to assist brands and agencies. I’m pumped,” Silver said.
Former chief strategy officer for Clemenger BBDO Jacqueline Witts founded the start-up Neighbourhood Strategy in January, specialising in providing strategic solutions for marketers and agencies.
“We call ourselves ‘Neighbourhood’ because we believe a good neighbour is the right kind of relationship you want for someone who works on defining your brand. We know enough to open you to new ideas, but we never lose the clarity an expert on the outside brings,” said Witts.
Harris Scarfe is currently engaged in an extensive brand strategy project with Neighbourhood Strategy.
Laurelle Esse, head of marketing at Harris Scarfe, said: “Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us redefine the Harris Scarfe brand.”
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Top Image: Neighbourhood Strategy team