Thursday June 5, 2025

Big W Live Shopping
BIG W rolls out live shopping strategy – driving engagement w/ video hosts and product experts

By Alisha Buaya

Sally McLean: ‘Live shopping is more than a trend, it’s a game-changer for how we can engage with our customers – providing a value add experience.’

BIG W has partnered with Bread Agency to roll out a comprehensive live shopping strategy, one of the fastest-growing digital commerce trends.

The retailer is leveraging live video commerce to drive deeper engagement, connect with customers in real-time and boost conversions. This strategy brings together hosts and product experts, dynamic storytelling, and exclusive deals, making shopping entertainment frictionless.

BIG W’s Live Shopping events feature key product categories, such as Baby, Health and Beauty, and Tech and Audio. The upcoming Live is for its iconic Toy Sale, scheduled for June 11 and hosted by comedian Melinda Buttle.

Big W Live Shopping (1)

The BIG W Toy Sale is one of Australia’s most anticipated shopping events, offering early access to the season’s most wanted toys at unbeatable prices. The live shopping event givez customers the perfect opportunity to explore some of the best toys on offer and ask Mel and BIG W’s Toy Expert questions in real time throughout the live event.

“Live shopping is more than a trend, it’s a game-changer for how we can engage with our customers – providing a value add experience”, said Sally McLean, Senior Manager Social Media at BIG W.

“By working with Bread Agency, we’re able to create interactive, high-energy shopping experiences that not only drive sales but also build brand affinity and trust in a way traditional e-commerce can’t match.”

Live shopping has taken off globally, with markets like China, Europe and the US seeing exponential growth in this space. BIG W is among the first major Australian retailers to fully embrace the format.

Big W Live Shopping (2)

The live shopping sessions, hosted on BIG W’s website and social platforms, feature curated product showcases, quizzes and surveys, live Q&A segments, and real-time purchasing options, creating an instant feedback loop between the brand and its audience.

As BIG W’s livestream shopping partner, Bread Agency brings deep expertise in ‘Story Selling’ and audience engagement.

The agency has developed a full-service approach for Live Shopping activities, from overall strategy, creative concepts, talent selection, tech integration and production to amplification pre- and post-shows.

“Retail is at a turning point, and brands that embrace live and social commerce now will be ahead of the curve”, said Amaury Treguer, Co-Founder of Bread Agency.

“BIG W understands that today’s consumers crave connection, convenience, and entertainment all in one experience. Our job is to make that happen seamlessly while delivering real business impact.”

The partnership is already seeing strong results, with early live shopping events driving high engagement rates, including average viewer time per event of more than 8 minutes and substantial conversion numbers.

Big W Live Shopping team

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Meta - Damien Kim
Meta updates tools, responding to test results showing a 12% higher return on ad spend

By Alisha Buaya

The tech giant said its goal with the expanding its suite of products is to help advertisers guide its ads system to optimise for the outcomes that are most important to the business.

Meta has expanded its suite of products to allow advertisers to share information about the outcomes they value and measuring success with Value Optimisation, Incremental Attribution, and Value Rules.

This expansion comes as marketers increasing centre focus on conversions that generate the specific business results such as maximising profit, to driving subscriptions that won’t churn, to reaching a certain demographic.

Meta said in a recent test they conducted, advertisers who used the “maximise value of conversions” performance goal instead of optimising for the total number of conversions achieved on average a 12% higher return on ad spend (ROAS).

The tech giant said its goal with the expanding its suite of products is to help advertisers guide its ads system to optimise for the outcomes that are most important to the business.

Damian Kim, Director of Product, APAC Monetization, Meta, said: “AI is the defining theme of the current tech cycle, and one of the things that we’re quite excited about is we can see very clear use cases for applying this technology in the advertising and marketing space.

“In terms of what is very visible and what folks are often interacting with generative AI is already being used to help with the production of creative assets and building a wider array of options that can improve performance.

“So, effectively, a business can really, in a scalable and easier way, tailor creative and tailor messaging to different customers in more personalised ways.

“We are implementing these kind of AI tools across our interfaces so that we can provide this type of assistance and make it easily accessible.”

How Meta defines business KPI an advertiser wants to achieve

One way Meta is allowing advertisers to optimise for the outcomes through Value Optimisation to help hit multiple KPIs.

Meta’s updated value optimisation tool, which is now globally available, delivers an average 12% higher return compared to conversion volume alone. According to the platform, $500 in revenue from 3 sales for ROAS 2.5 is preferred over $400 from 4 sales ROAS of 2.

Currently in testing is the availability for advertisers to send information through its Conversions API that highlights the profit driven from a sale. Meta said advertisers can use it to help focus on driving ROAS where the return is based on profit, rather than size of a purchase.

Meta is also offering expanded optimisation tools for advertisers measuring ROAS globally through non-purchase events such as first-time buyers or subscription sign-ups. Advertisers can use “maximise value of conversions” performance goal, brands can assign value to any custom or standard event. This solution helping advertisers drive stronger outcomes beyond direct sales.

Beauty brand Laura Geller used Value Optimisation to improve ROAS in campaigns focused on acquiring new customers. The Value Optimisation tool paired with a custom event of ‘first-time purchaser’ instructed Meta’s ads system to prioritise acquiring new customers who would generate high ROAS, rather than solely focusing on new customer acquisition. Through this, the beauty brand was able to increase ROAS by 46%.

Meta’s solutions to measuring campaign success across channels

The tech giant is offering two solutions to align with what matters most to advertisers using different methods to measure ROI.

For incrementality-based measurement, Meta’s Incremental Attribution tool, now globally available, optimises and reports in real time.

The tool delivers an average 46% more incremental conversions and advertisers can enable it directly in Ads Manager without prior testing.

For multitouch attribution tool users, advertisers can now share detailed click-level attribution data via integrations with partners like Adobe, Northbeam, Rockerbox, and Triple Whale. The tool powers its Custom Attribution feature and allows brands to optimise based on its analytics insights.

Expanding Value Rules to more advertisers

Meta has also expanded availability of Value Rules which gives advertisers the option to set up rules in Ads Manager that assign higher value to certain types of customers, giving them another way to steer its AI-powered ads system towards higher ROAS outcomes.

Advertisers can now share business insights with Meta to guide bidding based on what drives the most value. For example, if a certain age group tends to be repeat buyers, an advertiser can use Value Rules to bid more for that group, knowing it boosts lifetime value.

Ben Schreiber, CMO of Latico Leathers, called the availability of Value Rules as a “game changer’ for the business. “We zoned in on the 45-54 female demographic, increasing bids to this demographic by 75%. This allowed us to put more focus on an audience that we know typically has higher purchase value, while also maintaining broad targeting that would unlock additional sales and help us discover new potential audiences.”

The Value Optimisation and Value Rules tools give advertisers more control to define what matters, so Meta can better support their business goals.

Kim concluded: “As these products becomes globally available we’re very excited about sort of getting more of these case studies and making this easier to access for a large range of our advertisers.

“The aim of this collection of new products with value rules, value optimisation and incremental attribution is giving advertisers more control and providing them a way to tell us what it is they want to achieve and using that information to actually train our system and to tailor our system to deliver those results with the tools and the solutions that we have.”

Top image: Damian Kim

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TikTok World - logo
TikTok launches new solutions to empower brands to turn engagement into impact and unlock growth

By Alisha Buaya

Amy Bradshaw: We have been listening to, and learning from, our advertising partners and are delighted to bring these innovative solutions to Australia.’

TikTok has unveiled new business solutions aimed at delivering business growth, available several markets across the globe, including Australia, at the TikTok World product summit in New York.

Over a billion people worldwide, including 9.5 million Australian’s, turn to the platform for entertainment, discovery, and creativity, according to TikTok. It’s audiences consumes and participates in shaping culture, giving life to trends and driving behaviours on-and-off the platform.

The branding solutions aim capture and keep attention, creative and AI-powered tools to make it easier to scale, search capabilities to boost performance and automation solutions to help businesses drive impact everywhere.

Meanwhile, TikTok Australia hosted local launch event, The Consideration Gap, and Amy Bradshaw, Head of Partnerships at TikTok AUNZ, said: “In today’s fast-moving digital landscape businesses need more than just visibility. They need tools that drive real connection and conversion.

“The new solutions are built to empower brands of all sizes to turn engagement into impact and unlock growth. At TikTok, we have been listening to, and learning from, our advertising partners and are delighted to bring these innovative solutions to Australia.”

TikTok World - Amy Bradshaw

Amy Bradshaw on stage: ‘The new solutions are built to empower brands of all sizes to turn engagement into impact and unlock growth.’

Among the products launched in Australia is TikTok Market Scope, an analytics platform that enables advertisers to identify, understand, and activate audiences across every stage of the funnel.

The product allows advertisers can see exactly what moves their audiences. To build on these insights the platform has also introduced Brand Consideration ads, a new mid-funnel buying solution that enables advertisers to move the right audiences from awareness to consideration.

The platform is also bringing creative to scale with TikTok One, an all-in-one creative platform that brings creators, tools, and agencies together seamlessly within one platform, building on it with new solutions and capabilities.

The platform reported that 41% of TikTok users say that entertaining ads make the platform experience much better on the platform. With the TikTok One Insight Spotlight, marketers can better understand the content their audiences are watching, and turn that insight into impact.

Insight Spotlight uses first-party insights to help brands spot emerging trends their target audiences are engaging with and understand how they are interacting with trends – allowing them to build strategies that make users stop, watch, and engage.

The platform also introduced TikTok One Content Suite, which allows marketers to easily find and access all user-generated videos mentioning their brand or products on TikTok and turn them into high-performing ads, in an instant. Content Suite is a searchable library of user-generated content that has been pre-vetted and ranked by ad potential. Compared to searching in the app, Content Suite surfaces over 40 times more relevant results that are impactful for a brand.

Marketers can now also connect with a wide range of vetted and trusted agency partners and creators that know how to make TikTok-first content with Partner Exchange on TikTok One, the new name for TikTok Creative Exchange – and TikTok One Creator Marketplace, available to creators in 26 countries.

Through TikTok’s AI-powered solutions Discovery on TikTok, the platform aims to unlock creativity and drive business results by transforming commerce, driving commerce everywhere for businesses of all sizes with Symphony Creative Studio, TikTok’s generative AI-powered video generator that helps to speed up content creation with AI-enabled features, generating TikTok-fit videos from just a few inputs.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Top lawyer reveals what media should not do during a high-profile trial

By Natasha Lee

As public trials grip the nation, a top lawyer warns: one careless comment could cost justice.

The year is 2016.

Yahoo7 journalist Krystal Johnson, who was fresh out of journalism school at the time, was working on a story about Mataio Aleluia, who was charged with the murder of his partner, Brittany Harvie.

The article, headlined “Man paused to take a ‘smoke break’ while bashing girlfriend to death,” included details that the jury had not yet been exposed to.

Johnson’s article drew heavily on a Facebook post by Harvie, which suggested a grim forecast of her fate.

In a section titled “Brittany Harvie predicted her death on Facebook,” Johnson highlighted a chilling message Harvie shared the previous March.

The post included haunting lines like, “It won’t be long and he will put me six feet under. I love him until the day he kills me. He needs a punching bag, we all do,” implying a history of violence in their relationship.

According to the court, Johnson published the piece directly to the website without undergoing the required senior editorial review, violating company policy.

It stayed up online for four days.

As a result, the trial was aborted. A second trial, held a few months later, resulted in Aleluia being found guilty.

Krystal Johnson

Krystal Johnson

Johnson’s employer, Yahoo7 ended up being convicted of contempt of court and slapped with a $300,000 fine.

Johnson, meanwhile, was out on a two-year good behaviour bond, with the Supreme Court of Victoria’s Justice John Dixon condemning the outlet for a “serious lack of proper oversight”.

Back to the classroom

Now, with the Australian public and media captivated by the Erin Patterson mushroom murder trial, it’s more important than ever to understand the boundaries of responsible reporting, and what’s off limits when covering high-profile cases.

Mediaweek spoke with lawyer Nicholas Stewart, who is a partner at Dowson Turco Lawyers, about the issue and he explained why educating the community and media on these matters is so important.

Mediaweek: What is something that media practitioners should not be doing while a big trial is taking place?

Stewart: Don’t jump to conclusions too quickly for the sake of a headline.

Think about the life of a trial – it starts with the prosecution’s case and then falls to the defence to rebut the prosecution.

Have an appreciation for the evidence being considered in the trial.

Running a story based on the contemporary facts coming out of a trial needs to be factual, with no opinion or ‘colour’, because there’s still a defence to come.

Presumption of innocence is key, and while the prosecution may be tendering evidence that seems like the case is open and shut, it’s critical to remain neutral and open to what the defence may put before the Court.

Mediaweek: Could you provide a bit more detail about that? Any examples come to mind?

Stewart: Well, while it’s not relevant to the Patterson trial, I think the media’s reporting has been excellent. However, there have been other trials in which some reporting has fallen foul of contempt committed under the sub judice rule. This occurs when a publication or comment through the media relates to proceedings currently before the court that has the potential to interfere with the proper conduct of the proceedings.

One example was in Attorney General for NSW v Radio 2UE Sydney Pty Ltd (unrep, 11/03/98, NSWCA).

On the third day of a murder trial, John Laws made statements on the radio about the trial. They discussed the evidence while insisting that the accused was guilty of murder and criticising the prosecution’s running of the case. This resulted in the jury being discharged, and John Laws and Radio 2UE were each charged with contempt. They were ordered to pay costs and substantial fines.

The lesson? Stick to the facts, don’t offer unsolicited opinions.

Radio titan John Laws

Radio titan John Laws

Mediaweek: What about social media? Can I get charged or fined for a post? Worse still, could a trial be aborted because of a social media post?

Stewart: Social media is great because it democratises the reporting of daily news.

However, at the same time, some social media commentators are entirely unaware of the law of contempt and the risk to the justice system posed by negligent reporting.

Sub judice contempt applies to social media commentators in the same way it applies to journalists and media organisations. They can be charged and fined, too, and I think the risks of social media reporting on criminal proceedings are higher because many social media hosts don’t have media training.

I have seen one particular social media commentator run a regular feed on their own role as a complainant in a criminal matter, even while the matter is the subject of an appeal.

Some of their comments actually risk jeopardising a fair trial of the accused, and, in turn, jeopardising the social media commentator’s access to justice.

Mediaweek: What are your guidelines and tips for posting on social media about a trial?

Stewart: I’d suggest journalists and social media commentators consider the following hypothetical questions:

• Are you neutral, or do you have a conflict of interest to disclose?

• Are there parties to the trial who are protected by anonymity/confidentiality orders?

• Is it appropriate to name or identify a person who has been charged with an offence when the case   is in its early stages?

• Are you considering the presumption of innocence when commenting on the proceedings? Have you thought about the defence case? Are you reporting the facts coming out of the trial, or are you speculating on facts that have not come out of the trial?

• Have you considered what might occur if your reporting interferes with the proper running of the proceeding (i.e., is there a chance a juror may see the posts and be influenced by the social media commentary)?

Mediaweek: What about memes?

Stewart: While they are lots of fun, they can be fraught.

Memes are generally great at communicating issues through comedic or satirical graphics.

However, they can still fall foul of sub judice contempt – i.e., have the potential to interfere with the proper running of a proceeding by publishing material that may not be factual or may encourage followers or viewers to come to a premature conclusion about a person’s guilt, credibility, or general evidence.

Sharing a meme that contains content that tends to interfere with the proper running of a proceeding is a form of “publication”, whether that’s on your Instagram Stories, an X post or a Facebook share.

Of course, the number of followers you have is a factor in whether the publication could interfere with proceedings.

Cardinal George Pell and the media swarm during his trial

Cardinal George Pell and the media scrum during his trial

Mediaweek: Suppose you’re in the court covering the case, or even become privy to some information that can’t become public. Is it legally problematic to discuss the trial details with friends or family members?

Stewart: It’s best to stick to the rule of only speaking about the factual proceedings.

As exciting as it might be to have access to private information, gossip and speculation can spread quickly.

By all means discuss a criminal proceeding with friends or family but stick to what actually happened in court and remind your friends that you can only comment on what you saw or heard in a proceeding, but avoid speaking to matters that the general public is not privy to, to avoid allegations of being in contempt of court.

Mediaweek: What responsibility does the media have in shaping public opinion during an active trial, and how might that influence proceedings or lead to a mistrial?

Stewart: The outcome of the ACT Supreme Court trial of Bruce Lehrmann is a prime example of how the media shape public opinion. Unfortunately, for all parties involved, the trial had to be delayed due to the excessive publicity surrounding it.

Even then, the publicity led a juror to conduct their own investigations, causing the trial to be discontinued and aborted again.

By that time, Brittany Higgins was so distraught that she did not want to participate in a new trial.

The media surrounding George Pell’s prosecution was also prejudicial, meaning it was impossible (in my view) for Cardinal Pell to have a fair trial (although that issue did not feature in his appeal to the High Court, where Cardinal Pell was successful in arguing that there was reasonable doubt about his guilt and that he should not have been convicted).

Mediaweek: How liable is a news outlet for defamatory or prejudicial comments posted by readers on its website or social pages during a live trial?

Stewart: News outlets receive a significant amount of engagement from this type of content, but it poses a substantial risk to both the case and the news outlet or content creator.

I’d suggest that news outlets monitor or even turn off user-generated comments on posts about criminal proceedings (or even prominent civil proceedings) because the use of social media by news outlets means they are controllers of the content that is generated by their posts, and can be held liable in defamation if the comments defame a person.

I’d nevertheless encourage news outlets to share their factual reporting on social media, as it is essential that the public benefits from learning about legal issues in society.

Let’s not forget that criminal trials were one form of prominent entertainment in the days before radio and television were available.

Bruce Lehrmann outside court

Bruce Lehrmann outside court

Mediaweek: What’s your top legal advice for independent content creators covering these cases without the backing of an in-house legal team?

StewartSpeak to me! This area is a passion of mine, so I’d love to help independent content creators.

But, the best rule is to think about what is coming out of a trial, who the key players are, and what their evidence is in the witness box?

You can factually report on that while encouraging your audience to think about why the prosecution must prove the elements of the alleged offending beyond reasonable doubt, and reminding them that a person is presumed innocent until they are found guilty. And they may even have grounds to appeal a verdict.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Rosanna Ryan Brisbane Times
Brisbane Times announce new editor Rosanna Ryan

By Natasha Lee

The new editor will take over the reins from Sean Parnell.

Mediaweek can confirm a new editor has been announced at the Brisbane Times.

Rosanna Ryan will take the reins following the departure of Sean Parnell. Ryan joined the Brisbane Times in July 2023 as Digital Editor. Prior to that she served as Digital Editor for the ABC’s Radio National, based out of Brisbane.

Ryan is currently on the board of Brisbane community radio station 4ZZZ, but it is not known whether she will continue following the new appointment.

According to her LinkedIn page, Ryan most recently appeared on a panel at Content Summit Australia.

(L-R) Rosanna Ryan, Matt Liddy and Elizabeth Tilley

(L-R) Rosanna Ryan, Matt Liddy and Elizabeth Tilley

The discussion centred on data journalism: a kind of storytelling that can help capture digital audiences’ attention and give them a deeper understanding of issues in the news.

Recounting the event Ryan wrote: “It’s been a while since I’ve been to a big conference like this but I loved hearing from Erin McEnieryToni Westlake and a bunch of other fascinating panels and discussions. What a gift to escape the day-to-day for a day, and think about media and digital content from a different perspective.”

Sean Parnell

Sean Parnell

Parnell announced his departure last week after more than three years at the helm of Nine’s Queensland-based digital masthead.

He shared the news in a message to subscribers earlier this week, signalling a career move outside of the journalism sector.

“I’m saying goodbye to Brisbane Times and taking on a new challenge, and opportunity, outside of journalism,” he wrote.

“This newsroom has changed almost as much as Brisbane in the time I’ve been here.”

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

reo - oOh!Media x Renae Usher
Former Cartology retail media sales leader joins reo as Director of Sales

By Alisha Buaya

Andrew Every: ‘Her sales leadership will be instrumental in delivering them commercial success while helping shape the next evolution of retail media.’

Renae Usher has been appointed to the newly created role of director of sales at reo, powered by oOh!media.

Usher bringsmore than 13 years of experience across retail media, digital and publishing sales, and was previously at Cartology for more than three years where she led the successful retail media sales team, spearheading omnichannel activations across for major FMCG brands including Coca-Cola, PepsiCo, Mondelez, Mars Wrigley and Nestlé.

She has also held leadership roles at Nine and Fairfax, managing major agency relationships and cross-channel solutions.

She joins as reo continues to drive significant market momentum and follows announcements earlier this year of major partnerships with leading retailers including Petbarn, Officeworks and Australia Post. reo is in advanced discussions with a number of other high street retailers with further announcements to be made in due course.

Andrew Every, chief strategy and retail media officer at oOh!media said: “Renae’s appointment is a significant signal of reo’s ambition as we continue to build out our team and drive growth for retailers across Australia and New Zealand.

“She has proven experience in scaling retail media networks, collaborating with retailers and their brand partners and her sales leadership will be instrumental in delivering them commercial success while helping shape the next evolution of retail media.”

In her new role, Usher will drive reo’s revenue strategy and lead its sales team, working closely with retailers and brand partners to deliver best-in-class retail media solutions across the full path to purchase including onsite, off-site and in-store.

Usher said: “Over the past three years at Cartology, I’ve had a front row seat to the growth of retail media and the value it can unlock for both retailers and brands. What drew me to reo is the ability to move at pace and bring together the strategic thinking and collaborative approach of a mature media business, while building something truly new and exciting.

“There’s incredible untapped potential in the retail landscape beyond the big supermarkets, and reo, with the backing of oOh!, is uniquely positioned to help retailers unlock that, fast. With a powerful combination of in-store, online and off-network capabilities, reo is creating an ecosystem that connects the entire customer journey.”

Top image: Renae Usher

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

online gambling ad ban
Betting services breach self-exclusion rules amid growing scrutiny of gambling advertising: ACMA

By Tom Gosby

The Australian Communications and Media Authority (ACMA) has identified breaches of self-exclusion rules by four betting services, highlighting ongoing concerns about gambling advertising practices.

The Australian Communications and Media Authority (ACMA) has found that four wagering service providers, Buddybet, Ultrabet, VicBet, and Topbet, violated regulations designed to protect individuals registered with BetStop, the National Self-Exclusion Register (NSER).

How they breached the regulations

An investigation revealed that Buddybet failed to close accounts for self-excluded individuals and sent them marketing materials. The company has since exited the Australian market.

Ultrabet was found to have reopened an account for a person at the end of their self-exclusion period and allowed betting activity, in addition to sending marketing to another self-excluded individual. Ultrabet has provided a court-enforceable undertaking to review and improve its compliance systems.

VicBet and Topbet were each issued formal warnings after investigations found they had sent marketing materials to self-excluded individuals, contravening NSER marketing rules.

Under NSER regulations, wagering service providers must close accounts of self-excluded individuals promptly and are prohibited from sending them electronic marketing communications.

ACMA response

Carolyn Lidgerwood, an ACMA Authority member, emphasized the importance of compliance:

“Wagering providers should know their obligations under the rules and know that we are enforcing them. The rules about account closure must be complied with,” Lidgerwood said.

Carolyn Lidgerwood

Carolyn Lidgerwood

“People on the NSER have made a conscious effort to exclude themselves from online gambling services. Sending gambling marketing messages to people who are trying to stop gambling is unacceptable. Betting services must have systems in place that respect the decisions of people to self-exclude, or face further consequences.”

Growing scrutiny of gambling ad spend

These breaches occur amid increasing scrutiny of gambling advertising in Australia.

A study from ACMA showed that, between May 2022 and April 2023, the gambling industry spent approximately $238.63 million on advertising across free-to-air television, metropolitan radio, and online platforms. 

Metro TV gambling ad spots broadcast, by advertiser type and time of day

Metro TV gambling ad spots broadcast, by advertiser type and time of day

Regional TV gambling ad spots broadcast, by advertiser type and time of day

Regional TV gambling ad spots broadcast, by advertiser type and time of day

Metro radio gambling ad spots broadcast, by advertiser type and time of day

Metro radio gambling ad spots broadcast, by advertiser type and time of day

A significant portion of these advertisements aired during prime time, raising concerns about exposure to vulnerable audiences.

Online gambling providers take the largest slice of the pie, accounting for 64% of total gambling ad spend.

Share of total gambling ad spend, by advertiser type (%).

Share of total gambling ad spend, by advertiser type (%).

In response to public concern, the Australian government is contemplating stricter regulations on gambling advertising, including potential bans on digital ads and restrictions on television commercials surrounding sports broadcasts.

These considerations follow a parliamentary committee’s recommendation for a phased ban on online gambling advertisements within three years

The ACMA’s recent findings underscore the necessity for wagering service providers to adhere strictly to self-exclusion rules and for ongoing evaluation of gambling advertising practices to protect vulnerable individuals.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

LinkedIn - Cannes Lions
LinkedIn’s introduces First Impression Ads – a new vertical video format for single-day campaigns

By Alisha Buaya

Matt Tindale: ‘Video is helping brands get to the top of the list and stand out to drive direct sales.’

LinkedIn has announced the launch of new video tools tools and insights to help B2B marketers reach and engage with buying groups and innovate the capability to build confidence among decision-makers, ahead of Cannes Lions 2025.

The platform has introduced First Impression Ads – a new full-screen, vertical video format designed for single-day campaigns. These ads, which will be available to customers globally later this year, appear as the first impression a member sees on LinkedIn, giving brands a powerful way to launch product announcements, events, or major moments with maximum visibility.

For sustained impact beyond day one, Reserved Ads allow marketers to secure premium placement for sponsored content, such as Thought Leader Ads, as the first ad slot in the feed. Like choosing the front row at your favorite concert to guarantee the best view, this reservation-based approach gives marketers greater control, predictability and the ability to plan high-impact campaigns with confidence.

The platform’s Connected TV (CTV) Ads are available to customers globally to target audiences in the US and Canada. The feature has been expanded with capabilities with additional enhancements to offer more premium reach, easier activation and sharper insight – enabling brands to reach professional audiences off-platform through premium streaming environments.

Since launching last year, on average CTV Ads through LinkedIn are over four times more effective in reaching an advertiser’s B2B target audience compared to linear TV (as measured by iSpot)

Advertisers and agencies can leverage these features through LinkedIn’s professional community of over 1.2 billion members and 69 million listed companies to reach and engage with their target audiences and make their campaigns even more effective.

Social video driving results and grabbing attention: LinkedIn

LinkedIn’s newly released 2025 B2B Marketer Sentiment Research revealed 91% of Australian B2B marketers say social video helps drive sales, while 90% say grabbing audience attention is their biggest campaign worry. More than half (57%) also say that investing in video is imperative to avoid losing ground to competitors.

The research, which surveyed 250 B2B marketers across Australia, found that 76% believe they need to invest in more creative strategies to stand out in today’s increasingly competitive landscape but notede that creativity is still a hurdle

While senior marketers recognise the power of video and bold ideas to influence purchase decisions, 59% of Australian CMOs and VPs say they often default to traditional tactics over experimental ones as their leadership is risk-averse.

LinkedIn - Matt Tindale

Matt Tindale: ‘Videos are turning views into connections, and connections into closed deals.’

As marketers face mounting pressure to deliver measurable results, they’re turning to what works. Video and influencer marketing are leading the way, with 91% and 89% of B2B marketers respectively identifying them as among the most effective strategies to drive direct sales. Short-form video is especially powerful, helping marketers build trust (71%) and reach decision-makers (70%).

Influencer and creator partnerships are also becoming essential to modern B2B strategies. More than half (56%) of marketers say their strategy is incomplete without them, and 79% are confident these campaigns will directly lead to sales by the end of the year.

Matt TindaleManaging Director of LinkedIn ANZ and Head of Enterprise Solutions, APAC, said: “As attention becomes scarce, B2B brands must aim to become one of the top companies to be considered for a purchase. Video is helping brands get to the top of the list and stand out to drive direct sales.

“Videos are turning views into connections, and connections into closed deals. When paired with the right influential voices, it makes brands not just seen but also remembered and understood, and therefore bought.”

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

OpenAI x HubSpot
HubSpot CRM integrates with ChatGPT using research connector

By Tom Gosby

HubSpot has introduced a deep research connector in partnership with ChatGPT, allowing SMBs to generate insights and take action directly within its CRM platform.

HubSpot has become the first customer relationship management platform to launch a deep research connector with ChatGPT, aimed at helping small and mid-sized businesses generate insights from their own customer data.

The integration enables users to connect their HubSpot CRM to ChatGPT, providing AI-generated analysis and recommendations tailored to customer context across marketing, sales, support, and success functions.

Over 75% of HubSpot customers are already using ChatGPT, according to the company’s Q1 2025 AI sentiment survey. With the new connector, users can query ChatGPT for insights, then act on those directly within HubSpot workflows.

How to use it

The deep research connector unlocks practical applications across customer-facing teams. By pairing HubSpot’s CRM data with ChatGPT’s analytical capabilities, teams can streamline decision-making and execute targeted strategies. Common use cases include:

  • Marketing teams can say “identify top-performing customer segments from recent campaigns and create a tailored nurture sequence” to bring back to HubSpot to boost engagement and conversion rates.

  • Sales teams can say “segment target accounts by revenue, industry, or technology stack, to uncover high-potential opportunities for upselling or expansion”, bringing results back into HubSpot for execution.

  • Customer success teams can say “detect inactive companies with growth potential and generate tailored playbooks to re-engage them”, helping to reduce churn and increase retention.

  • Support teams can say “analyse seasonal fluctuations in support ticket volumes to better forecast staffing needs”, and deploy HubSpot’s Breeze Customer Agent to manage peak periods efficiently.

Teams can ask ChatGPT questions in natural language, receive analysis grounded in their own data, and act on recommendations within existing HubSpot workflows, all without requiring technical expertise.

Designed for accessibility and control

To enable the connector, HubSpot admins can activate the integration in ChatGPT, authenticate with HubSpot, and grant access across their organisation. Access is limited to data the user is already permitted to see in the CRM.

The connector is available to all HubSpot customers, regardless of tier, who also use ChatGPT Team, Enterprise, or Edu plans. HubSpot states that no customer data is used to train OpenAI models.

Nate Gonzalez, Head of Business Products at OpenAI, said: “Launching the HubSpot deep research connector means businesses and their employees get faster, better insights because ChatGPT has more context.”

Colin Johnson, Senior Manager, CRM at Youth Enrichment Brands, added: “The HubSpot connector is like having an extra analyst on the team, empowering sales reps to identify risks, opportunities, and next best actions.”

Karen Ng, SVP of Product and Partnerships at HubSpot, said: “By connecting HubSpot CRM data directly to ChatGPT, even small teams without time or data resources can run deep analysis and take action on those insights — fueling better outcomes across marketing, sales, and service.”

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Advertisers can now measure carbon emissions of their campaigns with IAS

By Tom Gosby

Integral Ad Science has partnered with sustaintech platform Impact Plus to help advertisers measure the carbon emissions of digital campaigns alongside quality metrics.

Integral Ad Science (IAS) has announced a partnership with sustaintech firm Impact Plus that will see carbon emission data integrated into its media quality measurement platform.

Helping advertisers meet new regulations

The move aims to help advertisers track and reduce the environmental footprint of their digital campaigns in line with growing sustainability requirements.

The integration allows advertisers to view campaign-level greenhouse gas emissions within IAS reporting dashboards, alongside existing media quality and attention metrics.

This comes as new regulations such as California’s Climate Corporate Data Accountability Act and the EU’s Corporate Sustainability Reporting Directive prompt brands to disclose their environmental impact.

Sustainable advertising

“Digital advertisers are focused on reducing their carbon footprint. By providing a comprehensive view of their media’s environmental impact, we can empower marketers to make more sustainable choices,” said Vincent Villaret, Chief Executive Officer at Impact Plus.

Srishti Gupta, Chief Product Officer at IAS, added: “This is another step forward in our commitment to empower our customers and the industry to strive towards more sustainable digital media advertising while maximising results.”

Impact Plus, described as a global pioneer in measuring the environmental effects of online advertising, brings its emissions evaluation technology to IAS’s platform as part of the global rollout.

The partnership allows brands to align media investment with sustainability strategies, responding to the increasing demand for carbon transparency across industries.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Uncomfortable Growth® Uncut. Season 3, Episode 1 – Leisa Bacon, Non-Executive Director, CMO / CCO
Uncomfortable Growth® Uncut. returns for Season 3 w/ Leisa Bacon

By Rowena Millward

‘In a crisis, you actually need a plan. It doesn’t have to be perfect, but you need a plan.’

You know that feeling when you’re catching up with an old friend over coffee, the kind of chat where you laugh a little, tear up a little, and leave feeling just a bit more grounded? That’s exactly the kind of conversation I had with Leisa Bacon.

Leisa and I go way back to our early days as assistant brand managers at Procter & Gamble, but since then, she’s gone on to do incredible things—most recently as the director of audiences at the ABC.

She’s smart, thoughtful, and someone I’ve always admired—not just for her career journey, but for how she carries herself through the messy, beautiful business of life.

In this episode, Leisa shares a story that has shaped her – one that starts in the heart of Fish River Canyon in Africa, long before GPS or Google Maps.

Imagine a group of friends, armed with nothing but dog-eared guidebooks, hiking through one of the most unforgiving landscapes on earth, learning in real time how quickly things can go sideways when water runs low and temperatures soar.

What unfolded wasn’t just a story of genuine survival, but a powerful lesson in resilience, leadership, and the kind of growth that only comes when you’re completely tested, and there are life or death stakes.

But Leisa’s journey doesn’t stop in the canyon. We also explore her path at the ABC, where she stepped into a leadership role that required building bridges, earning trust, and learning how to lead with influence instead of authority. It’s honest, inspiring, and full of the kind of insight that sticks with you.

Whether you’re navigating a tricky work challenge or just trying to figure out your next step, Leisa’s story is a beautiful reminder that growth is deeply challenging in the moment, but the self-insight and resilience is worth it.

My three favourite quotes from Leisa’s story are:

“Nothing good in life comes from playing it too safe.”

“In a crisis, you actually need a plan. It doesn’t have to be perfect, but you need a plan.”

“You think these things are hard, but you can do them. Your body is capable of so much more than you think.”

So, grab your coffee, settle in, and join us for a conversation that’s part adventure tale, part career wisdom, and 100% heart.

The world doesn’t need more stories of success; it needs honest conversations about hard challenges, vulnerability, and proof that trials can ultimately become triumphs.

That’s why the Uncomfortable Growth® Uncut podcast was born. It’s a reminder that struggle and success are intrinsically linked, that growth is rarely easy, and that the moments we feel most uncomfortable are where our greatest breakthroughs lie

Learn more about Uncomfortable Growth® & Rowena here.

.Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Big Freeze 11
Big Freeze 11: Sporting stars to hit the ice bath to fight motor neurone disease

By Tom Gosby

Ten sporting stars to take the plunge for FightMND fundraiser at the MCG.

The Big Freeze fundraiser will return for its 11th edition during the King’s Birthday AFL clash between Collingwood and Melbourne, airing live on Seven and 7plus Sport.

The annual pre-match event features 10 high-profile Australians sliding into an icy pool to raise awareness and funds for FightMND, a foundation co-founded by AFL great Neale Daniher.

This year’s sliders include Olympic swimmer Ariarne Titmus, Collingwood legend Peter Daicos, former Australian cricket captain Mark Taylor, Australian Diamonds captain Liz Watson, and Sunrise co-host and former sprinter Matt Shirvington. Four additional participants are set to be revealed ahead of the event.

Seven will air a dedicated one-hour Big Freeze 11 special ahead of the game, hosted by Hamish McLachlan, with commentary from Bruce McAvaney, Brian Taylor, James Brayshaw, Dale Thomas, Luke Hodge, and Kate McCarthyTim Watson will also feature in the coverage, continuing his support of the FightMND campaign.

Pre-match coverage begins with a themed episode of The Front Bar at 8:30pm AEST, featuring Collingwood coach Craig McRae, FightMND Campaign Director Bec Daniher, and Titmus. This is followed by a special Unfiltered episode with Neale Daniher at 9:30pm AEST.

The Big Freeze has become a key fixture on the AFL calendar and a vital platform for raising funds for motor neurone disease research.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Journalism

White House calls out BBC over Gaza coverage clash

The White House has taken a swing at the BBC, accusing the broadcaster of uncritically echoing Hamas narratives in its reporting on alleged Israeli attacks at Gaza aid sites.

Donald Trump’s press secretary Karoline Leavitt didn’t hold back, saying BBC reporters treat Hamas claims as “total truth”.

As Anne Barrowclough writes in The Australian, it’s the administration’s sharpest rebuke yet of the UK public broadcaster.

Read more

Ex-journalist linked to mystery hype on gold stock forum

A former Walkley winner turned Auric Mining comms man has been quietly talking up his company on share trading forum HotCopper, under not one but two pseudonyms.

According to Mark Wembridge in the Australian Financial ReviewRoss Dunkley, who once made headlines for being jailed in Myanmar, has been using the aliases “GoldatWidgie” and “Lenin” to boost sentiment around the WA gold junior.

The posts, often a cheer squad for Auric and each other, included lofty predictions about the company’s prospects.

Read more

Companies

David Jones taps Qantas points in loyalty play

David Jones is linking arms with Qantas Frequent Flyer, letting shoppers earn points as part of a fresh loyalty push set to launch in September.

As Jessica Yun and Chris Zappone report in The Sydney Morning Herald, the move plugs the iconic department store into Australia’s most powerful rewards engine, right as the retail war with Myer heats up.

For DJ’s, it’s a strategic shortcut: access to Qantas’s 17-million-strong member base, with the kind of points-fuelled habit retailers dream of.

Read more

CBA cracks $300 billion as market crown gets heavier

The Commonwealth Bank has officially broken through the $300 billion ceiling, becoming the first ASX-listed company to hit the milestone.

As Nicola Blackburn and Jonathan Shapiro write in the Australian Financial Review, its share price has surged 18 percent this year, leaving other banks in the dust and setting off quiet murmurs about just how top-heavy the Aussie market is becoming.

At $181.10 a pop, CBA’s shares now make it one of the priciest bank stocks on the planet, trading well above global heavyweights like JPMorgan and Lloyds, despite similar profit profiles.

Read more

Retail

Country Road boss exits as profits slump and scrutiny lingers

Country Road Group is preparing for a leadership change, with CEO Raju Vuppalapati set to step down in August.

Officially, he’s leaving to “pursue personal interests”.

But, as Carly Douglas writes in the Herald Sun, the timing is hard to ignore, coming amid a steep 70 percent drop in operating profit and ongoing reputational bruises.

Read more

Samsung debuts ultra-low power e-paper for retail reboot

Samsung is flipping the script on retail signage with a new kind of e-paper that looks like print but behaves like digital, without chewing through power.

As Jared Lynch explains in The Australian, the tech giant has launched a dedicated business unit for commercial clients and is betting big on this display tech as the future of in-store messaging.

The 32-inch signage is lightweight, vivid, and only sips power when it’s being updated, after that, it runs on zero energy thanks to a built-in battery.

Read more

 

AI

Cricket Australia rolls out real-time AI stats for fans and commentators

Cricket Australia has quietly slipped a game-changer into its app, using AI to serve up real-time milestones and stats mid-match, like Ravindra Jadeja’s 10,000th delivery or Adam Zampa’s slick economy rate, without anyone needing to scramble through spreadsheets.

As Zoe Samios writes in the Australian Financial Review, the new feature, called AI Insights, was built in partnership with Insight Enterprises, Microsoft and HCLTech, and feeds commentators and fans sharp, contextual data as it happens.

There’s no delays, and no digging, just clean, live intel straight to screen.

Read more

Netflix drama dominates as Gotham TV Awards kick off Emmys season

Barely a breath since Anora nabbed Best Picture at the Oscars, awards season is already rebooting, this time, with a spotlight on the small screen.

The Gotham TV Awards, now in their second year as a standalone event, are setting the tone for what’s shaping up to be a hot Emmys race.

As Velvet Winter writes on ABC.net.au, Netflix’s limited series Adolescence swept the night, grabbing early momentum and likely catching the attention of Emmy voters in the process. It’s a strong start for a show that’s already generating serious buzz.

Read more

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