Speaking on a media call after the release of the Nine Entertainment full-year results, chief executive Mike Sneesby (above) addressed a number of issues. He talked to Mediaweek about subscription growth at Stan. He also addressed the perception that Nine’s publishing division has been singled out for cost-cutting.

Stan subscriptions and learnings from Paris

Twelve months ago the Stan subscriber numbers were reported as sitting on 2.6m. However, the paying subscriber number was 2.2m. This year Nine has reported just the one number, 2.3m paying subscribers.

Speaking to Mediaweek about the numbers, Sneesby explained Stan had managed to grow subscribers every year since launch.

“We used to report on active subscribers for Stan,” explained Sneesby. “The reason we reverted to a paying subscriber data was because of our intention to remove the free trial, which we’ve done now.

“We’ve always seen consistent growth in our paying subs. We saw a lift in that, particularly related to the Olympic Games, both in the underlying Stan Entertainment subscribers, but also more than a 50% lift in Stan Sports subscribers resulting from the Olympic Games.”

When asked about the impact of learnings from Paris and how Nine might monetise properties on Stan in future, Sneesby said:

“Our ability to distribute content across multiple platforms gives us a unique point of difference, both when we go into negotiations, but also then how we deliver that to audiences and ultimately monetise it.

“What we’re seeing from the Olympic Games is our ability to generate revenues across multiple platforms from a singular investment.

“It’s one of those unique demonstrations because it is a self-contained investment with revenues directly attributable to it. It’s one of the best examples that we can break out and show the market.”

Has Nine targeted publishing division for cost-cutting?

There is a perception that Nine has been focused too heavily on its publishing division when it comes to its costs out program.

“That perception is not correct,” said Sneesby. “We made announcements to our staff around intentions across cost reductions in the business and changing our focus, which had an impact on staff and meant voluntary redundancies across our publishing division.

“But that was at a point in time. We made those communications to staff because it was something that was going to impact a large number of people across television and publishing.

“But throughout FY24, in fact, on an ongoing basis, we looked at the structure of our organisation and whilst at that point in time there might have been more people coming from the publishing division, a lot of work was done in FY24 in our television division around cost, and you’ll see that coming through in our guidance.

“We took $65 million of cost out of our business across FY24, of which almost $50 million of that is recurring. If you look at a snapshot at a moment in time, it maybe looks like the numbers are distorted, but we’ve taken cost out right across our organisation. But more importantly, this hasn’t been a year of just taking out cost indiscriminately.

“We have really focused on reshaping our cost base underlying in the business. Whilst cost is coming out, we are also reinvesting. If I look at that example in the publishing space, outside of the voluntary redundancies that have taken place, we are reinvesting back into the business in areas that are determined to be our focus for strong growth.

“Tory Maguire [managing director – publishing] has done a fantastic job at recognising the areas in our business that are going to underpin long-term growth, which is important in terms of delivering outcomes both for the company and for our people, and then prioritising our resources around achieving those objectives.

See also: Tory Maguire appointed as Nine managing director – publishing, succeeding James Chessell

‘Dealing with redundancies the hardest thing to do’

“I will just reiterate that as a leader and a CEO, dealing with the thought of redundancies and the management of costs, particularly as it relates to individuals and their personal circumstances, is absolutely one of the hardest things that you have to do. But it’s important that this business is strong and sustainable into the future.

“Otherwise, we aren’t able to invest in all important public interest journalism, we aren’t able to invest in our people and we aren’t able to grow the business. There are a range of tough decisions, but they are the right decisions that we’ve had to make.”

See also: Nine Entertainment full year results – Small fall in revenue sends profit down 28%

Omnicom Group is to launch a new global organisation, Omnicom Advertising Group (OAG), which will unite its creative networks BBDO, DDB, TBWA, and agencies under its Advertising Collective. These include Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman.

The changes are scheduled to take effect on January 1, 2025.

The newly formed OAG will be led by Troy Ruhanen as global CEO, Deepthi Prakash as chief operating officer, and Denis Streiff as global CFO.

The individual agency networks within OAG will report to Ruhanen and will have their own leadership: Nancy Reyes as Global CEO of BBDO, Alex Lubar as global CEO of DDB, Erin Riley, who is stepping up to CEO of TBWA\Worldwide from her previous role as TBWA\Chiat\Day US CEO, and James Fenton as CEO of the Advertising Collective.

Omnicom has stated that the new structure aims to retain the unique identities of each agency brand while leveraging shared investments in technology, specialist capabilities, and artificial intelligence.

The holding company has also said existing clients will continue to be serviced by their current agencies and teams.

“OAG will make the best even better,” said Ruhanen.

“One of the most exciting parts of this new division is that we can collectively invest in innovative offerings – such as Omnicom’s recent first-mover partnerships in GenAI.

“This will take our world-class creativity to the next level and keep our clients at the top of their industries. While we are excited to grow together, we will continue to celebrate and protect the uniqueness of each agency’s culture and entrepreneurship.”

The restructure follows Omnicom’s previous efforts to organise its portfolio into specific marketing disciplines, including the formation of Omnicom Media Group in 2000, Omnicom Health Group and Omnicom Public Relations Group in 2016, and Omnicom Precision Marketing Group in 2017.

“Clients want best-in-class talent, innovation and seamless delivery of creative services around the globe,” said John Wren, chairman and CEO of Omnicom.

“OAG will deliver on that promise while allowing our agency cultures to remain strong and evolve through shared investments and best practices. With Troy at the helm of this new division, I’m confident our creative agencies and all our incredibly talented minds will continue to set the bar for the industry.”

The announcement comes after Omnicom reported its second quarter 2024 results in July, showing a revenue of $3.9 billion and organic growth of 5.2%. The growth was primarily driven by its experiential discipline (17.6%), followed by advertising and media (7.8%), precision marketing (1.4%), execution and support (1.2%), and public relations (0.9%). However, it noted a decline in organic growth from branding and retail commerce by 3.8%.

Commenting on the financial results, Wren said: “With the rapid adoption of Gen AI, creativity and talent matter more than ever to address the breadth and complexity of consumers.

He continued: “To serve our clients with the best, most advanced capabilities, we continue to strategically align our agencies and invest in robust data and technology, scaled content and production, e-commerce, and retail and performance media – all embedded in our industry-leading Omni platform.”

Mediaweek has reached out to Omnicom contacts in Australia for further comment.

See also: OMG marks fourth consecutive year leading COMvergence billings

The last home and away AFL matches of season 2024 were played in front of massive audiences. Data supplied by Foxtel Media tells just how many tuned in to the last match of the season which helped decide the shape of the final series.

The NRL season started with record viewers watching the Vegas games and the numbers stayed high across the season. There are just two more rounds until its final series launches.

Fox Footy viewers hear the last Seven commentary

The final AFL round marked a minor sports rights milestone. The games that featured Seven commentary and were screened on Fox Footy via Foxtel and Kayo were the last regular season games from the expiring rights agreement. From the start of the 2025 season, Seven commentators will no longer be heard on Foxtel Group coverage.

That AFL deal expires after four weeks of finals.

From 2025, the new rights deal allows Fox Footy to mount its own coverage for every match. One of the ramifications is that there will be more work for commentators. There’s already been at least one bidding war for talent. A battle that saw Seven ultimately sign outgoing Nine AFL analyst Kane Cornes. The former Port Adelaide star is expected to star in new programming on Seven supporting its live coverage each weekend.

See also: Bombshell footy trade – Kane Cornes quits Nine, signs with Seven for 2025 and beyond

Fox Footy is believed to be recruiting too and is expected to refresh its weeknight programming that runs between the end of the Sunday games and the start of a new round on a Thursday night.

Mediaweek was granted an insight into just how popular both codes were for viewers subscribing to Foxtel and Kayo this year.

Football codes started strongly

Martin Medcraf, Foxtel Media sport sales and partnerships director, explained: “The AFL and NRL have both had thrilling seasons this year and it’s clear that the fans have loved the excitement from the very start. In early April, the second annual AFL Gather Round broke AFL streaming records across Kayo Sports, with a record of 252 million minutes viewed. This made the 2024 Gather Round the #1 streamed AFL round of all time.

“With the NRL, the Vegas Round matches featuring the Sea Eagles vs the Rabbitohs and the Roosters vs the Broncos are the top two rating matches for the season, so far.”

Foxtel Media’s Marty Medcraf and Nev Hasan in Las Vegas for the start of the NRL season

AFL and NRL both grew audience significantly

Medcraf continued: “The enthusiasm continued from there. The AFL 2024 season has seen an increase of 33% on 2023, with an average audience of 397,000. Last Sunday’s Fremantle vs Port Adelaide game led the season with an average audience of 710,000 across Kantar STB and streaming VPM, closely followed by the Carlton vs St Kilda game at 685,000.

“NRL rounds 1-25 followed suit with an average audience of 483,000, +18% from last season.

Foxtel Media sponsorship campaigns overdeliver

Viewing numbers indicate the audience has been happy with the coverage. A total of 57 sponsorship packagers sold have also given advertisers reason to be pleased, said Medcraf.

“The viewer success is backed by incredible sponsor engagement, with 30 sponsors for the AFL season and 27 for the NRL. Moreover, all sponsors have been able to campaign plan using Kantar Media analysed viewing data for the most accurate audience insights. In fact, every campaign is on track to overdeliver for the season based on these insights.

“With massive, loyal viewership across platforms and precisely measurable outcomes, brands know there’s only one place to be when it comes to sports advertising. And we will continue to be that place with broadcast and streaming rights secured for the AFL/AFLW until 2031 and NRL/NRLW until 2027.”

Importance of Foxtel Media revenue

Just two weeks ago. Foxtel Group chief executive Patrick Delany spoke to Mediaweek about Foxtel Media-generated advertising revenues.

“Ad revenue is a fantastic story this year. We’re seeing a flight towards digital assets for advertising. That’s driven by younger Australians, single income, no kids, double income, no kids and younger families.

“In ad revenue, we put on $45 million year-on-year, which is good, given that there’s a decline in linear. Advertising revenues are up 6% year-on-year, but digital revenues are up 40% year-on-year. What you’ve got to remember: that is in an advertising market that’s been bashed around a little bit by consumer sentiment.”

See also: Patrick Delany updates Foxtel performance and strategy, a roadmap that has attracted an investor

Southern Cross Austereo (SCA) has released the results of a full year of trading.

SCA has listed its highlights for the year ended June 30,2024 included:
• FY24 revenue was $499.4 million, down 1% on FY23, while underlying EBITDA of $66.2 million was down by 14% on FY23.
• LiSTNR achieved underlying EBITDA profitability in the fourth quarter of FY24 as previously forecast. Digital revenue reached $35.0 million, up 42% on FY23. Digital revenue in H2 FY24 was up 57% on H2 FY23. Since FY19, SCA has grown its digital revenue at a compound annual growth rate of 34%.
• SCA has re-commenced a strategic review of its non-core regional television assets and is in active negotiations with several parties with an interest in acquiring those assets.

SCA FY24 Full-year financials

SCA CEO, John Kelly, commented: “SCA maintained dominant audience shares in our core metro and regional radio and digital audio markets during FY24. Despite challenging advertising market conditions, our improved financial performance in the second half has provided strong momentum into the new financial year.

Our national leadership in the core buying demographics for men and women aged 25-54 provides our sales teams with a strong platform for continued growth into FY25.

“In the fast-growing digital audio sector, LiSTNR has reached over two million signed-in and addressable users, with around one million of these interacting with LiSTNR monthly. This is testament not only to the range of engaging content on LiSTNR but also to the excellent and personalised user experience delivered by LiSTNR.

SCA’s John Kelly

“The LiSTNR AdTech Hub is driving premium commercial returns for our advertisers and driving growing interest. The LiSTNR AdTech Hub enhances our advertisers’ ability to connect with relevant audiences on LiSTNR and other digital audio distribution platforms.

“With the LiSTNR AdTech Hub and centralisation of SCA’s audio operations largely complete, our capex program is continuing to slow. Capex will be around $10 million in FY25.

“The SCA team has worked diligently to constrain costs against the backdrop of inflationary pressures. In FY24 we kept non-revenue-related costs to $308.4 million (excluding non-recurring items), below our guidance of $310 million, and we are activating further meaningful and permanent cost reductions for FY25. Coupled with reduced capex, this ongoing cost control will deliver improved cash conversion in FY25 and beyond.

“We have re-commenced a strategic review of our non-core regional television assets and are in active negotiations with several parties with an interest in acquiring those assets. The sale of our regional television assets will enable us to focus on optimising our leading radio and digital audio assets, led by LiSTNR, HIT and Triple M.”

Professional board member Marina Go signs on

SCA announced Helen Nash has advised the board that she will retire as a director on 30 September 2024. The Board has appointed Marina Go to join SCA as an independent non-executive director on 1 October 2024. Go has agreed to chair the board’s People & Culture Committee and will also be a member of the board’s Audit & Risk Committee. She will submit for election by shareholders at SCA’s AGM on 25 November 2024.

With a background in media, Marina Go has worked in executive and non-executive roles across a range of listed and private companies across a diverse range of sectors. Go is currently a non-executive director on the boards of Transurban Group, Energy Australia, Adore Beauty, Autosports Group and The Australian Institute of Company Directors.

SCA Outlook

Looking to the future, SCA noted audio revenues for Q1 FY25 are pacing ahead of Q1 FY24, although the market remains short. It added digital audio momentum is continuing, and LiSTNR is expected to be cashflow positive in FY25.

Top image: Fox FM’s Fifi, Fev and Nick

LiSTNR’s Luke and Sassy Scott hit the road 

Luke and Sassy Scott O’Halloran are ditching the studio to take their Listnr podcast on a nationwide tour, stopping in Sydney, Brisbane, Melbourne, Perth and Adelaide. 

The live show will be a deep dive into Luke and Scott’s journey from their beginnings to stardom and recently, the pair spoke to Mediaweek about the tour and what topics audiences seem to love. 

Q: What does your audience really respond to?

Scott: You know what’s funny? People say, “You guys are the thoughts in my head.” For some reason, Luke and I get away with saying whatever comes out of our mouths, and we say sibling relationship is an international language. Even if people don’t resonate with something that we’re saying, they understand the way we say it to one another, or why we’re saying it. 

Luke: We do agree on things, but we rarely do, and I feel like if we are in some sort of agreeance on a topic, it’ll be on the spectrum of how much we agree with each other. 

We’ve always kind of taken both sides of a story a lot of the time, where I feel like the audience then resonates with that, and we can hold each other accountable by being brothers and can flesh out more of the answer from the other person rather than just being a co-host.

Q: How did your new tour come about?

Luke: We are so excited for it. We are with Mushroom Group, who is affiliated with Frontier Touring, and they’ve always floated the idea with us. Fast forward to this year, I knew we had to do it. 

I did a bit of work to get it off the ground, and I knew Scott was going to love it as soon as the preparation started, and that’s exactly what happened. We are now finalising rehearsals and getting all our stories together. We aren’t trying to make it just a repeat of our podcast, we want it to be bigger and better. 

On the podcast, we are taught not to speak over each other, but on a stage, we will be bickering, talking over each other and finishing each other’s sentences, it’s just going to be a lot of chaotic fun.

[Listen here]

Shane & Clayton Jacobson announce a Kenny musical is in the works on Nova’s Separate Bathrooms

On the latest episode of Nova Podcast’s Separate Bathrooms, hosts Cam & Ali Daddo were joined by Australian entertainment brothers Shane and Clayton Jacobson.

The brothers were the force behind the 2006 hit film Kenny, and the duo exclusively announced on the podcast that there is now a Kenny musical in the works.

Shane: Me and Clay are working on some stuff we can’t talk about now…there’s lots of things we can’t talk about.
Clayton: Or can we?
Shane: Well if you’re going to share it with anyone I’d want it to be with Cam
Clayton: Let me put it this way…we get asked a lot to do Kenny sequels and the truth is, I’ve never felt comfortable doing them, only because Kenny was a riff on decency and I really felt like I investigated that top to bottom, left to right up and down and everything that I feel about decency! The sort of kinder side of Jacobson is in that film and there was no way of repeating it without it being a bit sort of novel!
Shane: I’ve not put on the overalls in over 18 years!
Clayton: Yeah…but Cam the idea of Kenny singing on stage and bringing some of Shane’s on-stage talents to the world of Kenny. So what I can say is that we are working at this moment, on the musical to Kenny.
Cam: I love that!

[Listen here]

Australian Podcast Awards listeners’ choice vote 2024 opens 

Last year, more than 70,000 public votes were cast in the bid for Australia’s favourite podcast and the time has come again for listeners to rally behind their favourite podcasts and vote.

Last year, taking out the biggest award of the night, Podcast of The Year, was the True Crime series The Lawyer, the Sniper & the NSW Police. The podcast shares powerful testimonies from two survivors of the NSW Police workforce. It also took the top spot for the Best Interview Podcast.

Podcast of the Year – The Lawyer, the Sniper & the NSW Police

Selected by the APAs, Podcast Champion was awarded to APA multi-year award winners Laura Byrne and Brittany Hockley’s Life Uncut. Listeners’ Choice went to mum and daughter duo Kat and Latisha Clark’s Basically Besties. 

Finding Ruby – The Fight of My Life took the title of Best New Podcast while Inside The Tribe took home Best True Crime podcast.

[Vote here]

Travis and Jason Kelce sign new podcast deal with Amazon’s Wondery

NFL stars Travis and Jason Kelce have signed a deal with Amazon’s podcast studio Wondery, which is reportedly worth $100 million.

The agreement grants Wondery exclusive advertising and distribution rights for all audio and video episodes of the brothers’ sports commentary show, “New Heights with Jason & Travis Kelce.”

“We love this show and the fan base that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to new heights!” said the Kelce brothers in a statement.

After 13 years in the NFL, Jason Kelce retired from the Philadelphia Eagles earlier this year, while his brother, three-time Super Bowl champion Travis, is well known as the boyfriend of superstar Taylor Swift.

[Listen here]

As Nine revels in the success of its Paris 2024 Olympic coverage across all its platforms, director of 9Now & programming at Nine, Hamish Turner says the BVOD services’ Paralympics coverage will “follow very much from the Olympics.”

“We’ve been spending the last 18 months getting the platform ready for these big live events and [the Olympics] was the first true unprecedented digital event for the platform. Coming out of it, we were really pleased with how the platform performed,” he said.

“Our feedback [from the Olympics] was that the experience was seamless, and it was easy to come in and find what you wanted to watch. We learned from this that a digitally savvy, younger audience really chooses their own adventure, and this will follow suit for the Paralympics.”

Channel 9’s Annabelle Williams, Cate Campbell, Dylan Alcott, James Bracey and Ellie Cole in Paris ahead of the Paralympic Games beginning on August 28.

Similar to the Olympics, all live Paralympic events will be available on 9Now for viewers. The Paralympics don’t have as many events as the Olympics, meaning 20 dedicated HD live streams of every event will be available on 9Now, as well as replays, highlights, and behind-the-scenes content. 

Nine’s exclusive broadcast will also feature live and free coverage across one linear offering on Channel 9 and 9Gem.

Alongside 9Now’s Paralympic coverage will be Stan Sport’s coverage, which offers the same coverage as 9Now, only without ads. Full replays for all event as well as select highlights and minis will be available on Stan Sport, meaning over 1400 hours of live and on-demand Paralympics coverage will be available to viewers on the streaming platform.

Stan Sport will also play host to Paralympics Daily, available from 8:00 am AEST every morning throughout the Games. Hosted by Chris Stubbs, the one-hour show will review all the overnight action from Paris and preview the day ahead. 

Paralympics Daily will also include opinion and analysis from five Australian Paralympic legends across a range of sports. This includes Australian Paralympian, Matthew Cowdrey, who alongside nine-time Gold Medallist Priya Cooper will provide insights into the 141 swimming medal events.

Stan Sport’s Paralympics Daily expert lineup:

Upon the Paris 2024 Olympics finishing up, Nine reported its coverage had a national total television reach of 19.5 million across Channel 9, 9Gem and 9Now.

Week 1 of Nine’s coverage delivered a national total television reach of 17.5 million – the highest weekly reach in VOZ history. Week 2 delivered a national total television reach of 16.6 million, making it the second-highest weekly reach in VOZ history.

Since the Opening Ceremony on 27 July, the Olympics contributed to a daily average national total TV reach of 9.9 million viewers across Channel 9, 9Gem, and 9Now.

See also: Nine’s Paris Olympics coverage reached 19.5m Australians

The Paralympics kick off across Channel 9, 9Gem, 9Now and Stan Sport from 5:00 pm AEST Thursday, 29 August.

With changes to privacy reform imminent, Sarla Fernando, director of regulatory and advocacy at ADMA, told Mediaweek that while executive teams should lead the charge, marketers should know they have a voice.

“Privacy needs to be considered from every angle,” she said, following her recent presentation at the ADMA Global Forum.

“Data drives decision-making in a business. We all know that we need to mitigate risk, which is why data security is very important.”

Fernando noted that there is sometimes a gap in how data is needed to drive growth on which a business relies.

“That comes from marketing. I want marketing to be across what’s happening. Marketers don’t need to be lawyers, but they need to feed into the framework that a company will develop to meet the reform and be compliant. If a marketer is speaking into this conversation, they’ve invested in upskilling, training and understanding privacy.

“The resolution will end up being something that is possible rather than being so tightly governed that data can’t be used, which is not going to help the business achieve its goals. It won’t help the customer get what they expect from the business they’re dealing with,” she said.

Marketers are ready for change

“They may not realise that they are, but they are ready because the environment is changing around them. They’ve got no choice. Every day, I think marketers are making changes without necessarily realising it.
 
“This is a big change that’s coming straight to their face. Are they ready? Not necessarily, because it’s overwhelming. But can they do it? Absolutely.

“The ability to apply the skills to the changing environments will come naturally”

For marketers feeling unprepared for privacy reform, Fernando said there is “a real need” to look at the data they hold.

“We need to understand why we have it, the purpose of what we plan to do with it, whether we need it and whether we have the right consent around it.”

“I think that’s a really good starting place, and it’s a much bigger picture than what people realise. The data we have quite often in marketing has come from various areas and not all from the one spot.

It was a lot easier in the past because they came from competitions, from signing up to a newsletter. Nowadays, it’s coming from everywhere, and you’re using it everywhere.

“In different channels for different purposes, outcomes, insights, measurements and reporting.  

“There needs to be really good analysis, and we don’t need to know what the words of the law say to start that.”

Skills required for changing environment

Fernando noted that the skills required for the changing environment on data will be different for all markets.

“You have your skills, and then you have the law. But the law, when applied to the channels we’re using, will change, and therefore, the skills that marketers need will also have to be uplifted to meet this changing environment.”

In particular, Fernando encouraged marketers to brush up and deepen their understanding of the rules around data collection, use and disclosure.

“If (marketers) can get across that and understand how to do that, then they can apply that to all the changing environments, from personalisation to loyalty programs.

“The ability to apply (the skills) to the changing environments will come naturally.”

See also: ADMA Global Forum 2024 recap: ‘Elevate for the Future’

–

Top image: Sarla Fernando

Chullora Print Facility opened its gates to welcome Tanya Plibersek MP, minister for the environment and water, and news publishing leaders on a walk-through of the printing plant on Wednesday.

The walk-through tour of the printing plant comes as the news publishing media industry has been recognised for recycling leadership under the National Environmental Sustainability Agreement.

Joining Plibersek on the tour were Tory Maguire, managing director of Nine Publishing and chair of ThinkNewsBrands; Vanessa Lyons, CEO of ThinkNewsBrands; Phil O’Toole, COO of Seven West Media, WA; and News Corp Australasia’s executive chairman, Michael Miller.

Tanya Plibersek

Tanya Plibersek and Vanessa Lyons

The industry-led scheme, approved by the Albanese Government and administered by ThinkNewsBrands, has been officially accredited, helping to drive Australia’s transition to a circular economy.

Under the scheme, news publishing media companies commit to using sustainable fibres and non-hazardous inks to support safe recycling and to recycle unsold products.

The industry-led scheme has been operating for over 30 years and reports it has supported an increase in printed news recycling rates from 28 per cent in 1989 to 61 per cent in 2023. Last year, only 0.2 per cent of all printed newspapers went to landfill.

Plibersek said: “It’s great to see Australia’s major news publishers at the forefront of the waste and recycling transition – taking responsibility for the impacts of their products and production processes on the environment.
 
“Product stewardship goes above and beyond recycling and considers all stages of the product lifecycle for better environmental outcomes. This includes design, manufacture, distribution and sale, use and recovery of materials and products.”
 
Lyons added: “Australian news publishers are committed to environmental sustainability and have for nearly 35 years been making real strides together to drive more sustainable industry practices.
 
“The industry is immensely proud of its world-leading product stewardship scheme and the impact it has made for Australia. It’s great to see our news industry success being recognised and celebrated.”

Michael Miller

Tory Maguire

News Corp Australasia, Michael Miller, said: “Australia’s print media companies have always maintained a healthy competitive streak, so it’s always terrific to see bi-partisan support when it comes to important issues such as environmental sustainability.

“I would also like to thank the Albanese government and ThinkNewsBrands for strengthening this long-standing agreement through accreditation.”

Tory Maguire, managing director, Nine Publishing, added: “Our printed newspapers and magazines are here for the long haul so it’s vital we continue to make improvements to the sustainability of our products. Our readers and advertisers expect nothing less.
 
“This accreditation of our industry’s voluntary scheme is recognition of how seriously we take our responsibilities to protect people’s health and the environment.”

See also: News publishing media industry recognised for recycling leadership – scheme run by ThinkNewsBrands

–

Top image: Tory Maguire, Vanessa Lyons, Tanya Plibersek, Phil O’Toole, and Michael Miller

The Australian Association of National Advertisers (AANA) has launched three training courses designed to help companies be brand safe by ensuring they understand and comply with the industry advertising codes and standards.

The new courses are essential training for all marketers and set a new benchmark for responsible advertising standards in Australia.

The three courses include the Code of Ethics, Food & Beverage Advertising Code, and Children’s Advertising Code, with further modules to be released following the launch of the new Environmental Claims Code. 

By completing these courses, marketers can create advertising campaigns that are compliant with industry standards. This essential training will not only build their marketing skills, but also help protect their brands from potential complaints and reputation issues. On completion of each course, participants will receive a digital certificate that can be uploaded to LinkedIn. 

Josh Faulks, CEO of AANA, emphasised the importance of this training: “In today’s fast-paced marketing environment, staying up to date with the latest codes and regulations is crucial for protecting your brand’s reputation and marketing investment.

“Our new online training courses offer a flexible and efficient way for all marketers to ensure they are compliant with industry standards. This initiative will significantly contribute to raising the bar for advertising standards in Australia.”

Megan McEwin, AANA director of policy and regulatory affairs, said: “The primary goal of this training is to improve the industry’s understanding and compliance with the codes that apply to all advertising, across all channels, at all times. These self-paced courses are critical training for all marketers, legal and compliance teams, and media agencies.”
 
The launch of this course comes as after two high profile breach cases. This week, the Australian Communications and Media Authority (ACMA) found streaming service 10 Play, operated by Network Ten, breached gambling advertising rules by airing gambling ads outside permitted hours during two live-streamed sports events.
 
The authority also found Nine’s radio stations 2GB Sydney and 3AW Melbourne in breach of broadcasting rules with regard to the Ben Fordham Live and 3AW Afternoons programs.
 
The industry watchdog stated the radio stations failed to disclose commercial agreements between their presenters and companies featured in their current affairs programs. According to ACMA, 2GB and 3AW did not publish details of these agreements on their websites, violating commercial disclosure rules.

Retail media advertising is on the rise in Australia, but agencies and marketers are looking for agreement and guidance on measurement and standards according to IAB Australia’s Retail Media State of the Nation 2024 Report.

The report found that over the last 18 months, 37% of retail media investors spent a significant amount of their media and marketing budget in retail media, up from 26% in 2023.

It also identified the most important driver of investment for agencies and marketers as the ability to reach shoppers at the point of purchase, followed by the opportunity to leverage the benefits of retailer first-party data.

Measurement-related requirements were found to have increased over the last year, with 69% of advertisers indicating that return on ad spend (ROAS) was now one of their top priorities to support continued and increased investment.

Barriers to investment included measurement and reporting (45%), followed by complexity in the relationship between brands and retailers (41%), the cost of partnering (34%) and attribution capabilities (34%).

To support the industry, the IAB Australia’s Retail Media Council has released a new collaborative industry resource: Australian Retail Media Measurement Principles and Guidance.

The guide which leverages work carried out by IAB US and IAB Europe provides information on current market practices and solution availability and will be updated as the industry evolves.

It sets out five principles: Transparency & consistency, Accuracy & reliability, Shopper Centric, Privacy & Security and Compliance with industry standards and best practices. It also provides a checklist for what retailers need to do and what brands should ask.

According to Gai Le Roy, CEO of IAB Australia, as ad spend in the space grows and more players enter the market, suppliers and agencies need confidence that their investment is effective, and reporting is harmonised.

“The second wave of our Retail Media State of the Nation research provides much-needed data on the development and needs of this emerging sector of the market,” she said.

“As well as driving this industry research the IAB Australia Retail Media Council with representatives of 26 different companies have aligned on much-needed guidance on retail media metrics and measurement best practices.”

IAB Australia’s Retail Media State of the Nation 2024 Report is drawn from data gathered in an industry survey in July and August 2024 across 134 advertising investment decision makers and influencers across media agencies, agency trading desks, creative agencies and brand side.

Are Media has appointed Sammy Preston to the new role of head of shopping, effective 2 September.

Reporting to Are Media’s director of content, Sally Eagle, Preston will be responsible for spearheading the development and execution of a data-driven shopping content strategy designed to achieve Are Media’s content commerce goals.

Leading the Shopping Team and working alongside the vertical content teams, she will focus on creating and amplifying content across Are Media’s digital platforms, including websites, social media and email channels.

Sammy joins Are Media from Urban List, where she was Sydney editor and head of affiliate. Before Urban List, she was editor at Foxtel’s Lifestyle.com.au, senior writer at Broadsheet Media, and deputy and design editor at Indesign Media Asia Pacific.

Eagle said: “Sammy brings a wealth of experience as a writer, digital editor, and content specialist. Her impressive track record at Urban List, where she led content across Sydney and NSW, and managed its burgeoning affiliate content strategy, makes her the perfect fit for this exciting new role at Are Media.

“Over the past three years, we have been transforming Are Media from a print company to an omnichannel media powerhouse with strong content commerce capability. Sammy’s expertise overlayed with our existing Shopping team will supercharge our transformation into content commerce.

Preston said: “I’m so thrilled to be joining Are Media as head of shopping. Being fully immersed in the arena of content commerce, I recognise the immense potential within this dynamic field. Coupled with Are Media’s portfolio of influential and distinguished brands, I am eager to lead this team and drive our vision forward into the future.”

Off the back of Preston’s appointment, Are Media also appointed Megan Osborne as editor of Better Homes and Gardens in August.

Osborne brings experience in brand, content and marketing strategy to the lifestyle title. Most recently, Osborne worked as digital team director, as well as lead on content strategy and creative direction with The Mint Partners communications agency. In her previous role, she worked with brands such as Archie Rose, Volvo, ArchiPro, Pernod Ricard, and Marriott International.

See also: Are Media names Megan Osborne editor of Better Homes and Gardens

DoubleVerify has launched an educational guide for APAC marketers on media quality. 

The guide, The Power of Media Quality: How APAC Marketers Can Leverage Media Quality for Better Advertising ROI, aims to provide a glimpse into the status of the current digital media landscape and how that impacts media quality.

It aims to help marketers gain a better understanding of why verification should be incorporated into their media strategies and how this is relevant in their respective regions.

The Power of Media Quality guide also explains the role media quality plays in advertising performance and outlines key solutions for verifying media quality across digital channels.

DoubleVerify developed the guide after it discovered that only 17% of APAC marketers measure across all four pillars of media quality — brand safety and suitability, viewability, fraud and intended geo — in its 2023 report conducted in partnership with WARC.

Imran Masood, VP and country manager ANZ at DoubleVerify said: “As part of our commitment to make the advertising ecosystem stronger, safer and more secure, we are thrilled to be offering a guide to educate APAC advertisers on the importance of verification in digital advertising and how they can enhance the effectiveness of ad campaigns.

“Recognising the evolving digital media landscape and the unique challenges it presents, we aim to not only encourage more advertisers to incorporate verification into their strategies, but also equip them with insights into the advantages of privacy-friendly performance solutions to ensure they are always buying quality inventory,” Masood added.

The launch of the media quality guide comes after DoubleVerify launched Made For Advertising (MFA), a tiered brand suitability category that addresses measurement and protection in a nuanced and brand-specific way.

The tiered MFA categories give brands enhanced granularity and control to determine the level of protection that best suits their requirements.

See also: DoubleVerify launches its measurement and protection solution, Made for Advertising

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Top image: Imran Masood

Taboola has expanded the availability of its performance advertising-focused bidding technology, Maximize Conversions, to all advertisers.

The AI-powered technology, designed to optimise marketing objectives within advertisers’ budgets, automates the manual bidding process for campaigns.

Previously, access to Maximize Conversions required advertisers to use Taboola’s specific conversion tracking methods and tools. With this update, the technology is now available to all advertisers, regardless of how they set up their campaigns.

Adam Singolda, CEO and founder of Taboola, commented on the expansion:

“We’re continuing to make it easier for advertisers to succeed on Taboola,” he said.

“The massive adoption we’re seeing from Max Conversions makes it clear that advertisers like the tech, and most importantly it works for driving results for performance campaigns.

“We’re seeing 70% of advertisers use it, and keep using it. Today, we’re giving thousands more advertisers the ability to tap into this AI-powered technology.”

According to Taboola, advertisers who have adopted Maximize Conversions include companies such as Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey.

The company reported a 100% increase in campaigns launched with Maximize Conversions in the second quarter of 2024 compared to the previous quarter.

This development follows the recent launch of Taboola for Audience, another AI-powered technology designed to help publishers drive more traffic by combining AI-powered personalisation capabilities into a unified audience development platform.

In July, the ad tech company, which specialises in powering recommendations for the open web, signed a deal with Apple to power native advertising within the Apple News and Apple Stocks apps.

As part of the agreement, Taboola will be listed as an authorised advertising reseller for Apple, allowing it to sell and resell advertising on Apple’s apps.

See also:
Taboola for Audience tool uses AI to help publishers drive traffic
Taboola inks global deal with Apple to power native advertising

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Top Image: Adam Singolda

FBi Radio has rebranded as fbi.radio, marking the independent youth radio station‘s first major brand overhaul in more than a decade.

The rebrand, carried out by Sydney-based brand and product studio Made Together, coincides with the station‘s 21st anniversary and introduces a new website with an increased focus on on-demand streaming.

The shift is part of the station’s strategy to adapt to the evolving media landscape and cater to the changing consumption habits of its younger audience.

Amy Solomon, president of fbi.radio, described the rebrand as “a significant milestone in the station’s evolution.”

“This new platform allows us to connect with our listeners in innovative ways, fostering deeper engagement and encouraging them to explore and support the vibrant music and arts culture of Sydney,” she said.

Programming director Krishtie Mofazzal said: “The rebrand to fbi.radio isn’t just about a new name or a new look – it’s about reaffirming our commitment to being at the forefront of Sydney’s music and arts scene.

“Our new platform will help us showcase the incredible talent in our city and bring our diverse content to an even wider audience.”

Digital coordinator Giana Festa added that the rebrand was as a crucial step in elevating the station’s digital presence.

“This upgrade to our digital offering is an important step in leveraging our unique position as the biggest youth non-profit radio station in so-called Sydney online,” said Festa.

“We’re strengthening our relationship with our community on a platform uniquely designed for our audience first.”

The rebrand follows the station’s recent pushes to engage more deeply with its audience through live events. Last year, FBi Radio celebrated its 20th anniversary with a large-scale event that spanned two venues and a street in Sydney’s Marrickville.

Two years ago, the annual fbi.radio SMAC Awards were opened to the public for the first time in its 18-year history.

Alongside this, FBi Radio’s competitor, triple j, part of the ABC network, held the first live iteration of its Bars of Steel event in May.

Hosted in Parramatta, the event featured a lineup of hip hop, rap, and R&B artists from Western Sydney.

See also: triple j takes Bars of Steel to Parramatta in the show’s first live event

Eco-laundry brand Earthwise has partnered with JCDecaux to support its entry into the Australian market.

The collaboration utilises the outdoor advertiser‘s low-emission bus fleet in Sydney and Melbourne, alongside digital large format and rail advertising spaces. The campaign, which began in July, will continue through November.

“Earthwise laundry liquids have been proudly certified by GECA, Good Environmental Choice Australia,” said Earthwise brand manager, Gemma ap Geraint.

“The GECA ecolabel on our products means they’re a better choice for people and the planet. Our new Eco Made Logical campaign highlights our commitment to sustainability and our journey to help promote a cleaner world.”

She continued: “We chose JCDecaux as one of our media partners because of their commitment to integrating sustainable solutions into their advertising platforms.”

JCDecaux low-emission bus fleet

The Earthwise brand originated in a garden shed in Waikato, New Zealand. The laundry range recently became available in major Australian supermarkets, with bottles made from 75 percent recycled Australian plastic. The product is also cruelty-free, vegan, greywater and septic safe, and dermatologically tested.

Kristin Hunt, group director – client and communications at Wavemaker, commented: “Consumers today are more conscious than ever about the impact their choices have on the environment. At Wavemaker, we’re committed to helping brands like Earthwise communicate their sustainable values through responsible investment.

“JCDecaux’s low-emission buses were an ideal choice to reflect Earthwise’s eco-conscious ethos and to reach busy Australians making everyday decisions.”

JCDecaux general manager of sales, John Harris, added: “By choosing JCDecaux’s low-emission bus network, Earthwise and Wavemaker are contributing to a broader movement toward responsible advertising. Businesses that prioritise sustainable media investments are helping to establish a new benchmark for environmentally conscious advertising.”

This partnership follows JCDecaux’s June announcement of securing the exclusive advertising rights to Melbourne’s Southern Cross Station, Victoria’s busiest public transport hub.

In May, JCDecaux also re-signed its airport advertising contract with Sydney Airport, maintaining its role as the exclusive media partner for the site.

See also:
JCDecaux secures contract for Melbourne’s Southern Cross Station
JCDecaux retains Sydney Airport contract

Keep Left has appointed Tiffany Simon as PR client partner, bringing a decade of PR and marketing experience to the role.

Simon joins the national PR and creative agency from Dentsu Creative PR where she was senior account director, working across clients such as Bunnings, Activision Blizzard and Skyscanner. Before that, she was the media advisor for the State Library of Victoria

Tim Lele, national director of public relations of Keep Left, said: “Tiffany is an impressive operator. Her background – working on both sides of the agency and client fence – as well as her experience leading strategy and execution of earned media within major integrated campaigns makes her an excellent addition to the Keep Left team.

“From finance and property to gaming, government and lifestyle, Tiffany has a broad range of sector experience that’s highly relevant to our client base.”

As client partner, Simon will work alongside Lele acting as senior strategic counsel to drive the agency’s earned creative thinking for new and existing clients. Additionally, she will coach and develop the national PR team across the Melbourne and Sydney offices to further embed the Ideas People Choose ethos that drives Keep Left’s output from earned media to creative.

“As we expand the scope of our consumer PR client portfolio with integrated projects that build on the success of our creative team, Tiffany’s track record delivering large-scale campaigns for major consumer brands will push our clients and our team to think bigger,” said Lele.

Based in Melbourne, Simon’s remit encompasses clients including Australia Post, Charter Hall, Great Southern Bank and Hub Australia. She has also joined Keep Left’s senior management team and will play a leading role in business development.

“It’s an exciting time to join Keep Left as the business continues to go from strength to strength,” Simon said of her new role. “The agency has a compelling client portfolio and an incredibly talented team across both earned and creative.

“I look forward to working alongside Tim and the leadership team to harness these exceptional capabilities and engage our client’s audiences through campaigns that deliver real business value.”

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Top image: Tiffany Simon and Tim Lele

Bupa has joined QMS’s Paris 2024 Digital Screen Network for the Paralympic Games.

As the official healthcare partner of Paralympics Australia, Bupa’s latest campaign, Healthcaring Beyond the Games, is underpinned by a cultural truth that every four years during the Games, the world celebrates all abilities.

Aussie Paralympic athletes inspire everyone to think and act more inclusively. But when the Games finish, and the spotlight turns off, many people and most brands switch off from the reality of navigating life with a disability.

In partnership with the digital out-of-home company, Bupa will use the Paris 2024 Digital Screen Network to showcase its campaign across the company’s best digital large format, City of Sydney, Gold Coast street furniture and The Convenience Network assets.

“Bupa’s Paralympic partnership is just one element of our goal to make healthcare more inclusive and accessible for every Australian,” Penny Ryan Bupa’s director of brand said.

“For many years, we have been working on making Bupa a disability confident workplace and finding practical ways to expand our access and inclusion policies and practices for our people, residents and our customers. This includes accessible digital health services like Blua, developing our first Access and Inclusion Plan, and funding inclusive grassroots sports programs, so more Australians can get their start in sport.”

Tim Murphy, QMS chief sales officer, said: “Paralympic sport is incredibly powerful as it showcases stories of resilience, determination and the strength of human spirit. We are thrilled to be partnering with Paralympics Australia and Bupa to share the stories of unity and triumph of our Para-athletes and to inspire and drive social change towards a fairer and more inclusive Australia.
 
“Our digital out of home network is uniquely placed to deliver reach and impact to Australian audiences at scale. It will be a key element of our Paralympics partnership as we showcase all the news, results, records and key moments to Australians in major peak traffic times.”
 
Bupa joins Toyota Australia, Woolworths and Allianz as partners of QMS’ innovative Paris 2024 Digital Screen Network which will showcase Paralympic Games content across the country during the Games.
 
The Paris 2024 Digital Screen Network will run until the Closing Ceremony of the Paralympic Games on 8 September. QMS is the Official Outdoor Media Partner of the Australian Olympic and Paralympic Teams for Paris 2024.

The Australian Influencer Marketing Council (AiMCO) have welcomed Australian furniture company Koala and global travel platform Klook as its latest members to embrace best practice in influencer marketing.

Koala launched in 2015 with its unique boxed mattresses and since then it has successfully partnered with a range of influencers and micro-influencers to reach Gen Z and Millennial shoppers.

The business has leveraged influencer partnerships to reach new audiences, including a recent collaboration with Miss Double Bay (@missdoublebay) for Australian Fashion Week, where the influencer wore a suit made from Koala sofa fabric.

The furniture company also partnered with 10 Olympic and Paralympic athletes, including gold medallist and pole vaulter Nina Kennedy and silver medallist and swimmer Elijah Winnington, for an Aussie athlete campaign. The athletes slept on the Koala Plus mattress and shared the improvements to their sleep and recovery.

Global travel and experience platform Klook has also aligned with influencers to promote its offerings. Locally, the company works with a community of 500 Aussie and Kiwi content creators spanning travel, lifestyle, parenting, and other niches. Creators share unique discount codes alongside their content to enable the business to track conversion success and allow creators to monetise their content.

Koala influencer and partnership marketing manager, Madison McAlpine, said: “We’re thrilled to join a group of like-minded creatives and brands to share best practices in the industry and keep on top of the latest trends and updates.” 

Klook’s director of marketing ANZ, Diana Vidovic, said: “Since launching a new approach to influencer marketing through our Kreator program recently, we’re excited to be joining the AiMCO network to ensure we’re applying best practices and are empowering our Kreators to create authentic content.”

“Koala and Klook are our newest brand members who recognise the value of influencer marketing,” AiMCO managing director, Patrick Whitnall, said. “We’re thrilled to be attracting businesses of Koala and Klook’s calibre to AiMCO – it represents the growing interest from brands to ensure they’re implementing best practice influencer marketing practices across their business.

“Both Koala and Klook have worked closely with creators to reach new audiences and develop engaging, dynamic content that promotes their products. They understand the power of the influencer sector on both brand perception and revenue.

“They also recognise their responsibility as key brands in their respective industries to lead in the influencer space; partnering with AiMCO helps ensure they are creating a supportive, best-in-market influencer ecosystem.”

Koala and Klook join AiMCO’s 100-plus strong membership base, which includes new members sandwich giant Subway and talent management agency Mushroom Connect.

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Top image: Koala’s Madison McAlpine and a recent influencer campaign image from Klook

Nine are set to broadcast over 300 hours of the Paris 2024 Paralympics, beginning with the Opening Ceremony on 28 August, through to the Closing Ceremony on 8 September.

Nine’s exclusive broadcast will feature live and free coverage across one curated linear offering on Channel 9 and 9Gem. More than 20 Paralympics dedicated HD live streams will also be available on 9Now, where every event is available, as well as replays, highlights, and behind-the-scenes content. Stan Sport will also screen the Paralympic Games.

Paralympic Hosts:
Available on Channel 9HD, 9GemHD and 9Now

5:00 pm – 10:30 pm: Paralympian Ellie Cole and host James Bracey in Sydney, are joined live from Paris by three-time Paralympic gold medallist Kurt Fearnley and Olympic gold medallist Todd Woodbridge.

10:30 pm – 2:30 am: Four-time Paralympic gold medallist Dylan Alcott and Sylvia Jeffreys live in Paris alongside Woodbridge and Fearnley.

Channel 9’s Annabelle Williams, Cate Campbell, Dylan Alcott, James Bracey and Ellie Cole in Paris ahead of the Paralympic Games beginning on August 28.

2:30 am – 6:00 am end of session: Roz Kelly and two-time Paralympic gold medallist Blake Cochrane.

Joining the hosts are commentators and experts, including Para-swimming gold medallist Annabelle Williams, Wheelchair rugby gold medallist Ryan Scott, two-time Wheelchair basketball gold medallist Troy Sachs, Para-athletics gold medallists Kelly Cartwright, Katrina Webb and Tim Matthews, seven-time Paralympian Christie Dawes, Para-rowing silver medallist John Maclean, and Paralympians Kate Naess and Felicity Johnson.

Alongside them will be four-time Olympic gold medallist Cate Campbell – to commentate on Para-swimming – and triple Olympic gold medallist Jess Fox, who will commentate during the Para-canoe events. Olympic silver medallist and dual BMX World Champion Sam Willoughby joins the team to cover Para-cycling.

Calling live events will be Sean Maloney (Wheelchair rugby and Para-canoe), Brenton Speed (Para-swimming), David Culbert (Para-athletics), Mitch Tomlinson (Wheelchair basketball), Scott McGrory (Para-cycling), Shane McInnes (Para-rowing) and Peter Psaltis (Para-triathlon). Senior reporter Nick McArdle will deliver the latest breaking news throughout the broadcast from Paris.

Dylan Alcott said: “Discovering Paralympic sport genuinely saved my life. So when the widest-reaching media outlet in the nation is willing to give a platform such as the 9Network and 9Now, it furthers the reality that our sporting disciplines deserve to become mainstream.

“The Paralympics are so powerful, not just for our community, but for non-disabled people to learn as well. As a nation it’s time to get ready to join our Paralympians on the journey and shout from the rooftops about their incredible feats against the rest of the world.

“Watch because the sport you’ll see is elite. Watch because you’ll be entertained. But also watch because you will learn a thing or two about disability along the way, and thanks to the power of broadcast, our community will get the chance to be seen and celebrated.”

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Top image: (L-R) Blake Cochrane, Kurt Fearnley, Ellie Cole, James Bracey, Sylvia Jeffreys, Dylan Alcott & Roz Kelly

Tuesday 27 August 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach

Total People TV Ratings

Nine’s The Block recorded a total TV national reach of 1,920,000, a total TV national audience of 940,000, and a BVOD audience of 148,000.

The Block teams took on their first challenge which saw them create a nesting box for penguins at the Penguin Parade Visitor Centre, where the famous Phillip Island penguin parade takes place each night. 

The winner ended up being House 4, Kylie and Brad, who won the Bonus Point Penguin and $5000. 

Nine’s 9News recorded a total TV national reach of 2,016,000, a total TV national audience of 1,252,000, and a BVOD audience of 101,000.

Seven’s Seven News recorded a total TV national reach of 2,119,000, a total TV national audience of 1,339,000, and a BVOD audience of 72,000.

Also on Seven, The Voice recorded a total TV national reach of 1,858,000, a total TV national audience of 1,054,000, and a BVOD audience of 88,000.

10’s airing of The Cheap Seats recorded a total TV national reach of 999,000, a total TV national audience of 462,000, and a BVOD audience of 15,000.

People 25-54

Nine’s The Block:
• Total TV nation reach: 725,000
• National Audience: 401,000
• BVOD Audience: 91,000

10’s Hunted:
• Total TV nation reach: 402,000
• National Audience: 212,000 
• BVOD Audience: 23,000

Seven’s The Voice:
• Total TV nation reach: 573,000
• National Audience: 305,000
• BVOD Audience: 47,000

10’s The Cheap Seats:
• Total TV nation reach: 415,000
• National Audience: 209,000 
• BVOD Audience: 9,000

People 16-39

Nine’s The Block:
• Total TV nation reach: 345,000
• National Audience: 194,000
• BVOD Audience: 55,000

10’s Hunted:
• Total TV nation reach: 168,000
• National Audience: 78,000 
• BVOD Audience: 12,000

Seven’s The Voice:
• Total TV nation reach: 217,000
• National Audience: 104,000
• BVOD Audience: 25,000

10’s The Cheap Seats:
• Total TV nation reach: 157,000
• National Audience: 72,000 
• BVOD Audience: 4,000

Grocery Shoppers 18+ TV Ratings

Nine’s The Block:
• Total TV nation reach: 1,489,000
• National Audience: 720,000
• BVOD Audience: 118,000

10’s Hunted:
• Total TV nation reach: 735,000
• National Audience: 365,000 
• BVOD Audience: 30,000

Seven’s The Voice:
• Total TV nation reach: 1,457,000
• National Audience: 844,000
• BVOD Audience: 70,000

10’s The Cheap Seats:
• Total TV nation reach: 780,000
• National Audience: 356,000 
• BVOD Audience: 12,000

Data © OzTAM and Regional TAM 2024. Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM and Regional TAM.