Nine is preparing for life after Karl Stefanovic on Today, with internal succession scenarios already being “war-gamed”, according to Steve Jackson’s Media Diary in The Australian.

Apparently, the talks are happening “at the highest levels” inside Nine, as Stefanovic and co-host Sarah Abo head into what is framed as their final ratings campaign together.

One senior network figure claims Nine believes the network may need to “blow up” Today’s existing format and start again if it wants to mount a sustained challenge to Seven’s Sunrise.

Who could replace Stefanovic?

Rumours are circulating internally and externally about potential successors, including:

• Tom Steinfort, a Melbourne-based Nine News anchor
• Joel Dry, recently installed as the 6pm bulletin presenter in Brisbane
• Matt Shirvington, the current Sunrise presenter, is a potential “poaching” target

According to the report, Shirvington is being viewed as a possible fit alongside Samantha Armytage, should Nine pursue a major reset of its breakfast strategy.

Ratings history and a one-year deal

Stefanovic has fronted Today for more than two decades. The program has consistently ranked second during much of that period, despite a succession of high-profile co-hosts.

There has been a long list of presenters who have shared the desk with Stefanovic, including Jessica Rowe, Lisa Wilkinson, Allison Langdon, and Abo.

Stefanovic and Abo were renewed on 12-month contracts amid ongoing speculation about their futures.

Armytage rumours and a podcast sidestep

Nine had previously considered replacing Abo with Armytage, following her move from Farmer Wants A Wife to Nine’s The Golden Bachelor.

That plan was ultimately abandoned after Stefanovic pushed for another attempt at the title with Abo.

Speculation has intensified after Stefanovic launched The Karl Stefanovic Show podcast independently this month, which he framed as competing for attention with his own breakfast program.

The first episode, featuring Pauline Hanson, drew 214,000 YouTube views last week. A second episode with Alexander Volkanovski recorded only 14,000 views.

Nine has tried this before

Nine’s previous attempt to move on from Stefanovic was in 2019, when the network replaced him with an all-female line-up led by Georgie Gardner and Deborah Knight.

That experiment was later reversed, with Stefanovic reinstated within a year.

Mediaweek has reached out to Nine for comment.

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The autopsy has now begun on Nova’s biggest programming gamble in years – and the Sydney numbers are telling a story the network isn’t saying out loud.

From Monday, 9 February, Fitzy, Wippa and Kate Ritchie will exit Sydney Breakfast and take over national Drive, while Ricki-Lee Coulter and Tim Blackwell inherit the Breakfast chair.

It has been framed as a promotion. But in Sydney – the market that actually decides whether breakfast works – the data suggests Nova may be quietly moving strength into weakness.

A breakfast brand that couldn’t hold its ground

On paper, Fitzy & Wippa with Kate Ritchie opened 2025 in decent shape.

Survey 1 delivered an 8.7% share, just behind Gold 101.7’s 8.9%, though already miles off KIIS 1065’s 13.3%.

Then the slide set in.

• 8.6% in Survey 2.
• 7.9% in Survey 3.
• 7.1% in Survey 4.

That fourth book – which coincided with Kate Ritchie’s absence – dropped Nova to sixth place overall, behind ABC Sydney (8.0%), a flashing amber light for a commercial FM breakfast brand.

Nova clawed back some ground – 7.5% in Survey 5 and a bounce to 8.6% in Survey 6 – but it never stabilised, easing to 8.5% in Survey 7 and back to 7.9% in Survey 8.

As industry podcast Game Changers host Irene Hulme put it, the numbers were sending a message:

“I would say that, based on the performance of the show from the last five years or more, it’s kind of plateaued around the 7s [per cent]. I think they feel that it’s probably reached its peak as a breakfast show and that having a reset and moving into drive might just reignite that momentum around the show.”

Drive was doing the heavy lifting

At the same time, Nova’s Sydney Drive was telling a very different story.

The year opened with Drive already ahead: 9.7% in Survey 1, versus Breakfast’s 8.7%. It held its ground as Breakfast slid – 9.2% in Survey 3, 8.1% in Survey 4 – and then finished the year surging to 10.5% in Survey 8, a full 2.6 share points higher than Breakfast in the same book.

In FM terms, that gap is enormous. It’s the difference between being a safe buy and a risky one.

Hulme said the move made sense commercially, even if the optics were awkward:

“I think that is a really great move,” she said, adding that she was “surprised about it being a three-hander considering it’s Drive and considering that there are clearly commercial pressures.”

Why Drive changes the game

The structural difference between Breakfast and Drive is a big part of why this move makes sense on paper – even if it looks risky on the grid.

As Hulme’s fellow Game Changer’s co-host Craig Bruce put it, Drive gives talent something Breakfast simply doesn’t: time.

“What Drive allows you to do is it gives you time to prep and plan in a way that you can’t with breakfast,” he said, pointing out that mornings are inherently reactive – “you wake up and 30 minutes later you’re on the air, essentially” – while afternoons allow shows to write, build and execute ideas properly. That breathing room, he argued, is where “those set pieces, sketches, parodies” can actually be crafted, rather than improvised on the fly.

For a brand like Fitzy & Wippa with Kate Ritchie – one that is built on big moments, recurring bits and personality-driven comedy – that distinction matters.

Drive doesn’t just offer a bigger national footprint; it offers a format that plays to its strengths in a way breakfast increasingly hasn’t.

“Graduating” or being redeployed?

That disparity is what turned Michael ‘Wippa’ Wipfli’s announcement into something more than just a throwaway line.

Here’s what he said: “After 15 years of doing this Breakfast radio show, Fitzy & Wippa with Kate Ritchie, they have finally completed their apprenticeship and they’re going to be graduating to the national Drive time position for all of Australia on the country’s best radio networks.”

But see here’s the rub: if Breakfast is the apprenticeship and Drive is the prize, then Nova is effectively admitting that mornings are now a warm-up for afternoons. And if that’s true, what does it mean for the Drive team, who were already sitting at the top of that ladder, only to be moved back into Breakfast? Is that a promotion dressed up as a reshuffle, or a demotion disguised by good manners?

Remember: language matters. Especially if your job is to talk.

The breakfast gamble

The risk Nova is taking sits squarely in the Breakfast chair, and Hulme is openly sceptical that the new lineup will be an easy win.

She said she was “not overly convinced that Tim and Ricki (minus fellow Drive co-host Joel Creasey who’s now doing a network show) are going to be as strong,” adding that she struggles to hear it as “a broad breakfast show,” even though Blackwell, in her view, is “just exceptional in a lot of ways – technically, creatively, I mean he can panel with his eyes closed.”

The bigger issue, she argued, is depth: “What we haven’t heard is a lot of storytelling from Tim and haven’t heard the depth that I think he, we probably need in breakfast,” which is why she’s “not sure it’s going to be as simple or as quick for Ricki.”

That uncertainty matters because Breakfast remains radio’s most commercially valuable daypart – the place where the biggest ad deals are cut, where brands want their faces attached, and where networks do the heavy lifting on revenue.

Nova is now handing that chair to an untested combination at the exact moment it shifts its biggest, most recognisable brand into Drive.

So the question hanging over Nova’s 2026 reset sharpens further: is the network backing Drive because it represents the future of the brand – or because Breakfast has become too fragile to leave in its current form?

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Saatchi & Saatchi Australia has appointed James Cowie as executive creative director and promoted Piero Ruzzene to the same role.

The newly created positions are effective immediately, reflecting the agency’s business momentum.

“These are exciting times for us,” said Saatchi & Saatchi Australia co-chief creative officers Mandie van der Merwe and Avish Gordhan.

“Off the back of nine new brands joining our client portfolio in the last 12 months, adding and recognising creative firepower was a natural decision.

“James is an excellent talent and is as smart as he is tall. He’ll bring deep experience and leadership to our team and our largest clients. We’re thrilled to have him as part of our team. And Piero has consistently and excellently delivered – winning awards, new business and our client’s hearts and minds. His promotion is not only deserved, but it’s also obvious.”

In a career spanning more than 20 years, Cowie has worked in New York across major global accounts before returning to Australia.

His work has been recognised at international award shows, including Cannes Lions, D&AD and The One Show.

“The chance to work on beloved Australian brands at an agency with Saatchi & Saatchi’s creative pedigree, alongside wonderful people like Mandie and Avish, was far too good to pass up,” Cowie said.

“I can’t wait to dive in with the team and create the best work of my career.”

Ruzzene joined the agency more than 11 years ago and was most recently creative director.

He has led some of the agency’s most loved recent work and received recognition across major award shows.

“I’m a Saatchi & Saatchi lifer. From being a junior burger back in the day to a Creative Director working across many of our biggest brands, it’s been a privilege to work under such an iconic name for more than a decade,” Ruzzene said.

“This new title is a step up, but it won’t change my drive to deliver work that lives up to the legacy across all our clients.”

Main image: Pierro Ruzzene, and James Cowie

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TV host and former CNN reporter Don Lemon has been charged with federal civil rights crimes after attending an anti-ICE church protest.

On January 18, the journalist covered an anti-ICE protest in Minnesota which disrupted a church service. For his presence, which he live-streamed on YouTube, Lemon was later arrested in Los Angeles. Another independent journalist and two protest participants were arrested in Minnesota.

Lemon, now an independent journalist, has insisted he was reporting on the demonstration and not part of it.

The ABC reported that Lemon stated after the first court hearing of his charges: “I will not be silenced. I look forward to my day in court.”

He added, “I have spent my entire career covering the news. I will not stop now.”

“In fact, there is no more important time than right now, this very moment, for a free and independent media that shines a light on the truth and holds those in power accountable.”

Why was Don Lemon arrested?

A grand jury in Minnesota indicted Lemon on charges of conspiracy and interfering with the First Amendment rights of worshippers at the Cities Church in St. Paul.

Assistant US attorney Alexander Robbins argued for a $100,000 bond, telling the judge that Lemon “knowingly joined a mob that stormed into a church.”

However, the bond wasn’t demanded and Lemon is allowed to travel to France in June while the case is pending.

Attorney-General Pam Bondi declared that she ordered the arrests on social media.

“Make no mistake. Under President Trump’s leadership and this administration, you have the right to worship freely and safely,” Bondi said in a video on X.

“And if I haven’t been clear already, if you violate that sacred right, we are coming after you.”

Backlash to Don Lemon’s arrest

There has been significant backlash to Lemon’s arrest, with people protesting that the charges are in breach of freedom of press principles.

Video of actor Jane Fonda decrying the incident has also gone viral. She explains that along with her husband, CNN boss Ted Turner, she unequivocally supports Lemon.

“They arrested the wrong Don,” she says. “We have to fight to protect our rights.”

This weekend, Lemon was welcomed with a standing ovation at Clive Davis‘ annual pre-Grammy Awards party at the Beverly Hilton Hotel Saturday, TMZ reports.

Lemon posted a video of the rousing reception, captioning it, “Thank you, Clive Davis, for having us and for such an extraordinary welcome. Feeling deeply supported right now!”

 

View this post on Instagram

 

A post shared by Don Lemon (@donlemonofficial)

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Nine’s reality juggernaut, Married at First Sight, returns tonight for Season 13. Unlucky for some, perhaps, but Nine hopes the only thing breaking this year are streaming records.

While the contestants feign shock at the first dinner party, the industry knows exactly what to expect.

This is no longer just a ‘social experiment.’ It‘s the tip of the spear for Nine’s $4 billion revenue growth pitch.

The engine room of total TV

Call it a guilty pleasure or a national obsession, but the data is serious business. MAFS has morphed from a linear TV hit into a cross-platform data vacuum. Nine’s latest figures confirm that nearly 40% of the audience now streams the chaos via 9Now.

The network hardly cares if you watch on the big screen or conceal your viewing on a mobile commute. As long as you log in, you count.

For brands, that logged-in user is the real prize.

The 2026 launch lands as media buyers clutch their Q1 budgets like a nervous bride. The market is tight. Advertisers crave certainty. MAFS delivers exactly that (or we’ll soon see). It acts as a massive funnel, pouring millions of viewers into the 9Now ecosystem where Nine can retarget them for the rest of the year.

The show effectively subsidizes the network’s slate. It keeps the lights on and the data flowing.

Chasing a billion dollar brand opportunity

Nine isn’t being subtle about the stakes. At the recent Upfronts, executives told the room that advertisers are leaving $4 billion on the table by ignoring the power of Total TV.

The ‘Growth Project’ research, backed by Mutinex and Kantar, argues that one week of MAFS drama generates eight weeks of sales. It’s the ‘longevity effect‘ in action. You buy the wine-throwing, you get the sales long after the final vow.

Returning partners like KFC, HBF, and Snaffle know the drill. They are back to leverage the high engagement.

Nine’s research suggests brands associated with the format are 57% more likely to be seen as premium. It seems nothing says ‘premium brand values’ quite like a turbulent TV marriage.

Expanding the MAFS digital ecosystem

To keep the format from feeling its age, producers have introduced ‘Revelations Week.’ It sounds ominous, which is exactly the point.

Nine is also making sure there is no escape from the content ecosystem. The network brings back the Stan-exclusive companion series, MAFS: After The Dinner Party.

This strategy captures the viewer at 7:30 pm and holds them hostage until the late-night scroll. Experts John Aiken, Mel Schilling, and Alessandra Rampolla return to referee the madness.

Main Image: Experts, John Aiken, Mel Schilling, and Alessandra Rampolla

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Extreme heat, breakout performances and brand activations dominated social and news coverage of the 2026 Australian Open, Meltwater reports.

Early data shows that AO 2026 tracked slightly below 2025 in total media mentions due to fewer on-court controversies but compensated with more culturally driven engagement.

Meltwater VP, Australia, New Zealand and Southeast Asia, Ross Candido said “it wasn’t just the tennis driving conversation this year.”

“Fashion moments, off-court storytelling and brand experiences played a huge role in how people engaged with the Open,” he told Mediaweek.

“Haier, Emirates and Kia understood that shift, they showed up in ways that felt culturally relevant rather than purely promotional, and the engagement results speak for themselves.”

Social platforms outperform traditional media

The tournament, which wrapped up last night, has generated more 1.26 million mentions, with X emerging as the most engaging platform, accounting for 56.9% of total mentions and outperforming traditional news channels.

Among the most talked about subjects were Naomi Osaka’s jellyfish-inspired comeback look and Jordan Smith’s ‘One Point Slam’ win.

Coco Gauff’s racket smash after her quarter-final exit generated 10.2K mentions, well above her daily average of 1,590.

Aryna Sabalenka’s selfie with Roger Federer and Rod Laver became the most liked player post of the tournament with 345K likes.

Jannik Sinner leads male player engagement with 5.48 million interactions, followed by Carlos Alcaraz and Novak Djokovic.

Among the sponsors getting their brands and messages across are Haier with 157K engagements and a 29.5% share of voice. Emirates are close behind at 21.4%.

Kia surged ahead in Generative AI visibility with 708 mentions, nudging past Rolex, while Nike was the most recognised non-sponsor logo with 13.7K mentions.

Main image: Aryna Sabalenka and Naomi Osaka

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The director of the new documentary on US First Lady Melania Trump has been pictured embracing a young woman in images released by the US Department of Justice.

Brett Ratner, director of Melania, who also directed the Rush Hour films and X-Men: The Last Stand, is on a sofa with Jeffrey Epstein and two women whose identities have been obscured.

The photo’s date is unknown, but it appears to have been taken at the same location as photos of Ratner and Epstein with French modelling agent Jean-Luc Brunel, released in December.

The BBC reports that there is no indication of wrongdoing in the files and that it has contacted Ratner’s representative for comment.

New Epstein files photos of Brett Ratner

The new release of photos from the Epstein files shows Ratner, Epstein and Brunel smiling with unidentified women.

The files were dropped the same day as Melania: 20 Days to History, a behind-the-scenes look at the first lady’s life in the days leading up to her husband’s January 2025 inauguration.

The documentary is Ratner’s first project since he was accused of sexual misconduct at the height of the #MeToo movement in 2017. Ratner has denied the allegations.

Melania: 20 Days to History

The documentary was widely criticised as Trump propaganda before its release. Critics have since panned it after viewing, writing that it’s “boring” and “pointless.”

The film is screening in a limited number of Australian cinemas, with the ABC reporting, “At 12am AEDT on Friday, Hoyts appeared to have pre-sold fewer than 50 tickets to screenings around the country on the movie’s opening day.”

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Coopers Brewery has launched the next chapter of its ‘Forever Original’ brand platform via Special and EXIT.

“For some, there’s no better canvas for originality than the pool table at their local. Flair reigns, physics bends and the rules melt away,” said Special ECD Ryan Fitzgerald.

“In these moments, there’s no better beer to raise than a Coopers because originals drink original.”

The spot is set in a classic Australian pub with a character playing pool like no one’s watching.

“With this iteration of ‘Forever Original’, we’re excited to include the punters that drink us, while celebrating the confidence that comes from being independent and truly yourself,” said Coopers brand manager Jessica Douglas.

The campaign is rolling out nationally across broadcast, cinema, OOH, digital and social.

Credits

Client: Coopers
National Marketing Manager: Kate Dowd
Brand Manager: Jess Douglas
Campaign Manager: Lucy Noblet
Social and Digital Manager: Aaron Child

Agency: Special
CEO/Partner: Lindsey Evans
CCO/Partners: Tom Martin & Julian Schreiber
CSO/Partner: Rebecca Stambanis
ECD: Ryan Fitzgerald
Creatives: Bella Plush, Anthony Eid
Copywriter: Sophia Cussell
Managing Director: Sasha Firth
Team Lead: Ollie May
Senior Business Director: Marnie Dunn
Head of Film + Content: Sophie Simmons
Senior Producer: Katherine Muir

Film Prod Co: EXIT
Managing Partner: Wilf Sweetland
Managing Partner: Declan Cahill
Executive Producer: Leah Churchill-Brown
Head of Production: Jacquie Riley
Director: Conor Mercury
Producer: Luke Kneller
D.o.P: Germain McMicking
Editor: James Ashbolt
Grade: Edel Rafferty
Online: Jamie Scott
Music: Level 2
Sound: Rumble Studios
Sound Engineer: Sean Wilkinson
Stills: Charlie Hawks, Hart&Co

Media Agency: Atomic 212
General Manager: Natalie Morley
Media Director: Maddy Papilion
Strategy Director: Sam Bessell
Senior Digital Media Manager: Ray Liew
Media Manager: Kate Moroney

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Michael Paynter has been cast as John Farnham in the upcoming stage production Whispering Jack: The John Farnham Musical, a new Australian musical set to premiere in Sydney later this year.

The production will open at the Roslyn Packer Theatre in November, marking 40 years since Farnham’s Whispering Jack album first transformed him from a working pop singer into one of Australia’s most commercially dominant recording artists.

The musical, led by Sydney Theatre Company Artistic Director Mitchell Butel, will dramatise the making and impact of the 1986 album, which remains one of the highest-selling records in Australian music history.

Paynter, best known for his pop career in the late 2000s, will take on the role of Farnham in a show designed to blend biography, catalogue musical and national nostalgia into a major commercial theatre event for the Sydney market.

Paynter will step into the titular role, fresh from thrilling audiences last year with husband Sydney Theatre Award-winning performance in Jesus Christ Superstar.

Paynter says that being asked to tell the story of “the greatest voice this country has produced’’ is an honour that is “hard to put into words.”

“For me, John Farnham is the absolute zenith of male singers in all of history. The gold standard that I have spent my entire life being blessed and instructed by. After the whirlwind of the last year, being chosen to be a part of this musical, on the Sydney Theatre Company stage, is a once-in-a-lifetime opportunity,” he said.

According to Butel, Paynter’s performance of Gethsemane in Jesus Christ Superstar confirmed him as the ideal actor to portray Farnham.

“How do you cast someone to play one of the greatest singers who’s ever lived? First, you have to try and find a voice as golden, powerful and rich. But John Farnham is more than just an incredible voice. He is the ultimate showman and musical storyteller, with a rare ability to open his heart and connect with every person in his audience.

“When I watched Michael in Jesus Christ Superstar, his voice and performance took my breath away. During our audition process, it’s been a joy watching Michael unlock a warmth and charm and wit that is spookily Farnham-like as well,” Butel explains.

Michael Cassel said that it was an ‘’an enormous responsibility’’ to find the right performer to portray Farnham: “When Michael Paynter auditioned, his extraordinary vocal ability and emotional connection to the material immediately set him apart. There was a palpable sense of excitement in the room, and it was clear we were witnessing something exceptional.”

Tickets to Whispering Jack: The John Farnham Musical go on sale today.

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Nine is back in the relationship business, with Season 13 of Married at First Sight set to launch, featuring 18 new singles and a fresh slate of emotional and commercial ambition.

The latest intake of couples has once again been matched by sexologist Alessandra Rampolla alongside relationship experts John Aiken and Mel Schilling, as the network looks to replicate the ratings and advertiser momentum the franchise has delivered in recent years.

Beyond the familiar rhythm of televised weddings, explosive dinner parties and weekly commitment ceremonies, Nine is also rolling out new format mechanics designed to keep the franchise evolving. This season introduces a new ‘Revelations Week’, while last year’s ‘Final Test Week’ returns – this time with a twist.

Meet the cast

Alissa, 33, Nurse / Social Media Manager, SA

“Alissa is everyone’s hype girl, a loyal, confident cheerleader who shows up
wholeheartedly for the people she cares about.”

Bec, 35, Account Manager, SA

“Bec describes herself as a pedigree mutt, born to a Greek father and
English mother. She is loud, outspoken, a social butterfly, never shy of being the centre of attention.”

Brook, 27, Model, QLD

“Unlucky in love, Brook has been cheated on by almost every guy she has dated. While she can’t seem to comprehend why all her relationships end
in disaster, she does admit she can be a little jealous and will often read a little too much into things in a relationship.”

Gia, 35, Disability Support Worker, VIC

“People often judge her for her blonde hair, implants, bold outfits and tattoos, but Gia knows there’s so much more to her than a stereotype.”

Julia, 35, Confidence and Charisma Consultant, VIC

“Julia is a spiritual dreamer who stands out from the crowd with her constant smile and array of bright and colourful outfits.”

Mel, 28, Public Servant, NSW

“Single for the past six years, Mel has had her fair share of fun and just wants to settle down. She constantly goes on dates, but finds that the guys in her age bracket don’t want to settle down.”

Rachel, 35, Team Leader, VIC

“Rachel is a warm, vibrant and bubbly woman with maternal energy and a heart of gold.”

Rebecca, 51, Leasing Manager, VIC

“Rebecca is a vivacious, self-deprecating, no-nonsense fashionista who enjoys the finer things in life.”

Stella, 32, Beauty Technician, NSW

“Stella moved to Australia nine years ago from Lithuania on her own with dreams of creating a perfect life. It wasn’t an easy transition, with English being her second language and no family or friends to lean on, but she was determined to make it work, and she did.”

Chris, 31, Construction Supervisor, VIC

“Once a tradie, now a boss, Chris loves telling people what to do and has little patience for people who can’t do their jobs properly.”

Danny, 34, Real Estate and Businessman, VIC

“Originally a tradie, Danny pushed himself to reach greater heights in real estate and finance. From high vis to a three-piece suit, he’s a lad who is covered in tatts, but underneath the swagger and cheek, Danny describes himself as a soft and cuddly teddy bear.”

David, 31, E Commerce Product Manager, QLD

“David is a self-described hustler who works full-time as an e-commerce product manager, along with managing many other side hustles.”

Filip, 37, Carpenter, VIC

“Chippie Filip swears by a strict routine of waking up early, going to the gym, and having a three-minute cold shower every morning. By accomplishing all this by 6am, he feels like he has already won the day.”

Grayson, 34 Company Director QLD

“Grayson is a deep thinker who has spent many years in self-reflection and constantly strives to make the most of himself.”

Luke, 30, Farmer, VIC

“On first glance you wouldn’t pick Luke to be a farmer. He wouldn’t have picked it himself, but over the last couple of years he has taken over his late father’s cattle property.”

Scott, 33, Business Owner, QLD

“Scott is known to live life in the fast lane. He’s a confident, car-loving, adrenaline junkie who runs multiple businesses and is determined to build an empire and live a luxury lifestyle well into the future.”

Steve, 50, Creative Director, VIC

Steve is a silver fox with four daughters who has forged a career flipping pubs and hospitality venues.

Steven, 34, Marine Technician, NSW

“A self-described goofball, Steven is a fun, loving guy who enjoys adventure and isn’t afraid of being silly.”

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