Thursday June 12, 2025

David Woiwood
‘Intense and wild’: 7NEWS’ David Woiwod reveals the reality of war zone reporting

By Natasha Lee

‘You’re witnessing history unfolding right before your eyes’.

When a flare exploded just metres from where 7NEWS correspondent David Woiwod was broadcasting live from the Gaza border, the chaos was instant: alarms screaming, crew members scattering, and a bomb shelter becoming the only plan.

It was the kind of moment that crystallises just how precarious frontline reporting can be, how quickly a news cross can tip into a survival story.

The dangers journalists face in conflict zones have been thrust back into the spotlight following this week’s violent incident that saw where 9News reporter Lauren Tomasi hit with a rubber bullet by police while covering protests in Los Angeles.

Meanwhile, reports out today claim a Nine cameraman was also injured by police while covering the riots, making him the fourth Australian journalist to be caught in the crossfire.

The incidents have sparked global outrage and underscored a sobering truth: whether it’s a warzone or a political rally, the line between observer and target is thinner than many realise.

In this Q&A, Woiwod opens up to Mediaweek about what it’s really like reporting amid rockets and resistance, and why, despite the fear, he keeps going back.

David Woiwood (back right), pictured with former UK Prime Minister Boris Johnson, former Australian Prime Minister Scott Morrison while touring Israel after October 7 attacks

David Woiwod (back right), pictured with former UK Prime Minister Boris Johnson, former Australian Prime Minister Scott Morrison while touring Israel after October 7 attacks

Mediaweek: What has been the scariest moment for you while covering conflict and war zones?

Woiwod: Myself and the 7NEWS crew were reporting right on the border of Gaza, in the town of Sderot. I was broadcasting live on the early news, and the Israeli Defence Force had been sending up flares throughout the night. Because of the time difference, it was very late, pitch black except for those flares lighting up the sky.

They’d been using them to guide their troops in, so we’d seen them going up for hours. At one point, I said to Jodie Speers, who was hosting back in studio, ‘Oh, look, there’s one of those flares going up now.’ But as I said it, I realised it was getting bigger… and closer. Really close. That’s when all the air raid alarms went off.

Because of the studio lights in my face, I couldn’t see that the rest of the team, our cameraman, our security guard, our driver, and our fixer, had already taken off and were yelling my name. There was confusion, shouting, just pure adrenaline. I remember thinking, ‘Oh my God,’ and hoicking myself over a fence to get into the bomb shelter. The flare landed about 100 metres away. No one was hurt, thankfully, but it was a real wake-up call.

That was probably the scariest moment I’ve had. Once Hamas fires a missile at you, you kind of feel set to take on anything.

David Woiwood covering Kenosha riots back in 2020

David Woiwod covering Kenosha riots back in 2020

Mediaweek: What about the Kenosha Riots? I remember watching you reporting from there and it seemed so dangerously intense.

Woiwod: I also covered the Kenosha riots in Wisconsin when I first arrived in the U.S. These were the race riots that erupted after police shot Jacob Blake, then, in the middle of it all, Kyle Rittenhouse shot and killed two people.

While we were there, we’d been hanging around near Kyle and his group. Whether we were actually with him, I still don’t really know. But we were close. They were letting their guns off, firing into the air like it was nothing.

The scene was chaos, buildings burning, people lighting things on fire. I saw someone pull over a light post, and when it crashed to the ground, the lamp caved in a man’s head right there on the footpath. It was that kind of night.

Mediaweek: Do you think journalists are being increasingly targeted while covering these kinds of stories?

Woiwod: It’s a tricky little balance, staying safe while also trying not to become a target yourself.

During those riots, protesters can see all your gear. The big camera, the mic, the nice clothes. You stick out. You are the media, and you’re not exactly blending in. It does feel like we’ve become targets now, especially with the rise of all this ‘fake news’ rhetoric. Sometimes I honestly think we’re even more of a target than the general public.

And it doesn’t matter if you’ve got a mainstream network behind you. Doesn’t matter what you’re saying, or how carefully you say it. There are people out there who just won’t accept it. They won’t respect the job you’re trying to do or your safety. It’s straight-up harassment.

I remember seeing images from the LA riots, NBC’s satellite truck completely defaced with anti-ICE graffiti. And I just thought, why? Why go after the truck? It made no sense. But in those moments, logic doesn’t matter. To some people, the media’s the enemy.

David Woiwood puts his head in his hands while sitting on a bus during his time covering the conflict in the Middle East

David Woiwod puts his head in his hands while sitting on a bus during his time covering the conflict in the Middle East

Mediaweek: How do reporters and crews prepare to head into a conflict zone?

Woiwod: Reporters need specialised training before they even set foot in a war zone. Things like hostile environment and first aid training, or HEFAT. Look, everyone’s done the course. It’s standard. But truthfully, heading into a conflict zone draws a particular type of person.

By the time you’re in that position, most of the people who wouldn’t cope have already been weeded out. The ones who end up on the ground are the ones who actually want to be there. They’ve trained for it, mentally and physically. They’ve got the drive. No one’s dragging them in against their will.

There’s something Darwinian about it. A kind of natural selection. The ones with the clearest sense of purpose and the sharpest instincts are the ones who make it through. And they’re the ones you’ll find reporting from the front line.

Mediaweek: What kind of support are reporters and crew offered when they return home?

Woidwod: They offer you all kinds of support once you return home.

I personally didn’t take it up because, at least for me, I felt a kind of disconnect between what I was seeing. I didn’t see it as a real part of my life because I was able to separate myself from the story I was covering. You need that detachment to be able to get through the job.

While I’m there covering the story, of course, I find it fascinating, but I have a job to do. I also like to put things in perspective.

We’ve got first responders here in Australia, including ambos, paramedics, police, doctors, nurses, and firefighters, who witness the worst of the worst daily.

While it might not be a war zone, they’re still attending horrific scenes like car crashes, train derailments or domestic violence murders. They are still seeing the worst of the worst.

Mediaweek: Is there ever a ‘typical day’ when you’re out there covering a conflict zone?

Woiwod: By the very nature of the stuff we’re covering, there’s no ‘typical day’.  It’s just so unpredictable and so volatile.

I remember when we were in Israel just after the October 7 attacks, at the very height of that conflict, missiles were coming over into Israel all the time. So people are living with that fear.

You’d be in bed, and every few hours or every 45 minutes, there’s another barrage of missiles coming over. So you’re running into the bomb shelters or stairwells throughout the night.

After a while, a desensitising effect takes place.

With riots, especially the ones happening in LA at the moment, there’s a real organisation to them. Our role is to stay informed and know when they’re planning things, so we can determine when to deploy our crews. Our days are dictated mainly by things like that.

David Woiwood (back right), pictured with his fellow 7NEWS colleague Chris Reason (front right) touring Israel after October 7 attacks

David Woiwod (back right), pictured with his fellow 7NEWS colleague Chris Reason (front right) touring Israel after October 7 attacks

Mediaweek: You’re currently sitting behind the desk as the co-host for Weekend Sunrise. Do you miss covering those intense stories?

Woiwod: I haven’t… until this week.

The LA riots are taking place in a city that I lived in for five years. They’re happening in my old backyard. This is the first time that I’ve felt that desperation to get back out on the road.

But even being behind the desk presents an incredible opportunity to be part of the story in a different way. On Monday, we transitioned to rolling coverage, which was fascinating for me to experience firsthand and see the crew at work.

We also have an amazing and skilled crew.  Being behind the desk meant I could offer assistance to those crews out on the road and help them with the news they couldn’t see, as you do fly a little bit blind in those situations.

Now, I’ve got the opportunity to zoom out and take in the whole picture.

We’ve many reporters who do this. You look at 7NEWS reporters like Chris Reason, Hugh WhitfieldAshley MullaneyMylee Hogan, and Sarah Greenhalgh. We’ve all been running from those scenes for years.

It’s intense and wild, but it’s also why we love the job, because you’re witnessing history unfolding right before your eyes.

David Woiwod can be seen on Weekend Sunrise every Saturday and Sunday from 7am on 7 and 7plus
Tubi is getting ready to supercharge its streaming service in Australia

By Dan Barrett

Tubi is ready to increase its presence in Australia with bigger, better, and more content, powered by the News Corp Australia sales team.

Chances are, you’ve never used Tubi. You may not even know what Tubi is. That’s set to change very soon.

Tubi is a free, ad-supported, streaming television (FAST) service. It’s a vast collection of around 125,000 TV shows and movies with some great finds in the library for those who are willing to go looking.

It debuted 11 years ago in the US and now has a service running in 11 countries, including Australia and New Zealand. In 2020, it was purchased by Fox Corporation and with a stronger investment in its library, Tubi has become one of the leading streaming services in America.

The combination of the investment in content and increased cost of living pressures, has seen the free Tubi streaming service leapfrog better known competitors like Warner Bros Discovery with its Max streaming service and the NBCUniversal-owned Peacock.

Nielsen Gauge report - April 2025

Nielsen Gauge report – April 2025

The plan is to make a similar investment in the Tubi platform in Australia.

David Salmon is Tubi’s EVP & Managing Director, International. He spoke with Mediaweek yesterday following a presentation at the IAB Australia Video Summit 2025 event in Sydney yesterday.

He revealed that there are plans to supercharge the service with a greater investment in content.

“I think over the next few months, it will become extremely apparent that, from a catalogue perspective, you’ll start to see a large number of incremental libraries coming from major studios, which we’ll typically licence on a global basis. Some of the really big major TV producers, all of that will start to show up on Tubi and add a little bit more to the top of what is obviously a very, very broad library,” Salmon said.

David Salmon profile photo

EVP & Managing Director, International – Tubi

The investment in content follows the announcement in March that News Corp Australia had entered into an exclusive relationship with Tubi, handling ad sales for the streamer.

Could we see Tubi start hiring local staff?

“Right now, we’re very, very deeply partnered with the News Corp team. So, we’re kind of very much working in partnership in the Australian market. Right now, we don’t have a footprint in this territory. I can see that changing over time,” Salmon said.

The difficulty for Tubi in the local market is that there are already a number of options in the free, ad-supported space. Tubi trades off its expansive library that has something for every niche viewer you could think of, but then there’s competition with the free-to-air broadcast video on demand (BVOD) platforms that also have been building libraries of older content to service viewers in a similar way.

What is it that Tubi can offer viewers that 10Play, 9Now, 7Plus, SBS on Demand, and ABC iView cannot?

Salmon said that the key is volume and a global focus: “Tubi has 125,000 movies and TV episodes. It is probably an order of magnitude larger, I would guess.

“Our model is about offering a much more global perspective on media consumption. Something like Nine will typically, partly because of the fact that it is an Australian broadcaster, be a lot more focused on Australian programming and Australian output.

“Tubi generally, as an international business, will tend to have a much more global view. So you’ll be able to find, for example, on Tubi, some great K-dramas. You’ll be able to find some amazing telenovelas. You’ll be able to explore things that are a bit more American in tone or potentially very British. And I think that level of choice is distinct for us in every market that we operate in.”

Something else the local BVOD services offer is live, linear channels. In recent years, Nine, Ten, Seven, ABC and SBS On Demand have all invested in simulcasting their broadcast channels, created virtual channels of content, and launched FAST linear channels on their streamers. While Tubi offers linear FAST channels in some territories, it doesn’t offer linear down under.

Salmon suggests that we aren’t likely to see linear FAST channels anytime soon:

“You know, it’s interesting. So we do have a large number of FAST channels available in the US and also in Canada. We launched live linear in Mexico and Central America about six months ago as well. It actually is still a very minor part of our product. So, for example, in the US, less than 10% of our consumption comes from people watching linear. In Canada, less than 5% does. We tend to find that people instinctively are much more focused on the on-demand library, the deep discovery. Could we launch fast channels in Australia? Maybe, but we would want to feel like they’re solving a consumer problem or they’re really going to have meaningful value.

“We’re not necessarily a business that’s driven to kind of add a product bell and whistle just because it sort of adds to breadth, because that’s not something we struggle with at the moment. We’re obviously able to offer an incredible amount of choice. We would really want to pick and choose the things that will drive value for Australian consumers and advertisers.”

10 News+ EP Daniel Sutton on the bold new show replacing The Project

By Natasha Lee

‘There’s never been a better time to launch a show that focuses on facts’.

After months of speculation, Network 10 has pulled back the curtain on its next big primetime play. Starting Monday 30 June, 10 News+ will take over the 6pm slot once held by The Project’s early edition.

But this isn’t just a shuffle of the schedule, it’s a clear editorial pivot. Gone is the panel banter; in its place, a new premium news and current affairs format promising deep dives, big investigations, and a tone anchored in substance.

At the helm is executive producer Daniel Sutton, who’s no stranger to the evolving appetite of Australian news audiences. As he tells Mediaweek10 News+ aims to meet viewers where they are: craving more than headlines, and ready for stories that unpack not just the “what,” but the “why.”

In this exclusive interview, Sutton breaks down what makes 10 News+ different, how the show plans to bridge traditional broadcast with digital sensibilities—and why this is about more than just filling a timeslot.

Mediaweek: The approach is extended context, exclusive investigations and in-depth analysis of the day’s biggest stories – that sounds a lot like the similar to the (Paramount-owned) CBS Evening News Plus. Has that program been an inspiration for the local show and, if so, what have you taken from it and adapted for the local market?

Sutton: What you’ll see on 10 News+ is original reporting – stories you won’t find anywhere else, plus analysis, longer-form reporting, and some cracking interviews with interesting newsmakers.

I can certainly see some similarities with what our colleagues at CBS offer in their “Plus” show – particularly having two anchors who are working journos. Denham and Amelia are seasoned and respected field reporters. Yes, they’re on the news desk, but I can tell you their notebooks and phones are getting a workout! They’re already busy chasing and writing stories for our first week on air.

Mediaweek: Is there a danger that this show is going to cater exclusively for news junkies with it in direct competition against the other commercial networks flagship news shows?

Sutton: 10 News+ will offer an alternative at 6pm. Elsewhere, you’ll still find the car crashes, house fires and state politics that 10 has already covered in our flagship state-based bulletins at 5pm.

Instead, we’ll go in depth on issues that affect Aussies, and get into the “why”, not just the who, what and when. And when we break a big story, we’ll have the time to explain it and dig into the detail.

We absolutely hope people who are “news curious” will give us a try. But I don’t think you need to be a news “junkie” to want to know the reasons your hip pocket is hurting, why you can’t find a house, or whether the world is really as perilous as it sometimes feels. It helps to be armed with the facts.

Mediaweek: Network 10 famously tried George Negus Tonight, followed by a 6:30pm news program in that same slot. What makes this effort different… was it simply a case of 10 being a bit too far ahead of the times with that strategy?

Sutton: Can you believe that was 14 years ago? A lot has changed in that time, particularly the ambiguity between ‘news’ and ‘views’. It’s hard to escape opinion now. It’s screaming at you via social media, and we’re all so reliant on our phones, it’s coming at you 24/7.

With that in mind, I feel there’s never been a better time to launch a show that focuses on facts.

Our news service at Network 10 has always been straight down the line. We don’t take sides. We don’t tell you what to think. But I hope our viewers are open to considering different perspectives. We certainly will be, and asking the awkward questions that go with that.

Mediaweek: On that note, how has news changed at Network 10 you started 19 years ago?

Sutton: Tech has changed everything in TV. Choppers are now drones, satellite trucks are now SIM cards, and information is instant.

But the bigger change is misinformation. When a story breaks, every person on the street now has all the ingredients to make a “news story”, a phone with a camera, a social media platform and a voice.

But we’ve all seen how videos on your local Facebook page, or from a TikTokker, can be wildly out of context and lack basic fact-checking. It can spark misunderstanding, confusion and anger.

It’s a journo’s job to find that context, to cross-check and be sure. That’s the difference a respected news organisation can offer. And it’s what our team of reporters at 10 strive for.

Mediaweek: Have you felt any pressure taking on this new role?

Sutton: I’ve been a deadline-driven journo for 25 years, so I’ve become accustomed to pressure. One big challenge was finding the right mix for our team at 10 News+, and I think – after a lot of work – we’ve landed in a great spot.

Yes, we’ve brought some outstanding journalists in the door in recent weeks. But we also have an incredible bank of talented reporters at 10 already. Together they make a formidable force – one of Australia’s best. They’re hungry and they have heart.

Mediaweek: 25 years, that’s a long time. What’s the most valuable lesson you’ve learned from working all these years in media?

Sutton: Trust. Our whole profession rides on it.

There’s the trust our viewers place in us to report ethically and honestly. There’s our constant quest to find sources we can trust. That means applying the blow torch sometimes.

Crucially, I’ve learnt to have great respect for the everyday Australians who trust us to tell their stories. People who bare their souls, sometimes at their most challenging moments. That is trust that cannot be betrayed.

Mediaweek: The show will open up a whole new avenue for brands and advertisers – who are you hoping to attract?

Sutton: I’m a journo first and foremost, so I’ll leave the advertising to our outstanding Paramount sales team.

But I will say that – as a community – I feel we should support brands who choose news programs as a place to advertise. Their investment helps ensure the survival of quality journalism in this country. I honestly believe that’s a noble cause.

More journos means more eyes on the pollies and the powerful. And that can only be a good thing.

10 News+ begins Monday 30 June on 10 and 10 Play.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

InMoment + Cricket Australia
Cricket Australia to deliver real-time, actionable insights on fans

By Tom Gosby

Cricket Australia will scale its real-time fan intelligence program with InMoment after a successful pilot during the 2024/25 summer cricket season.

Cricket Australia has announced an expanded partnership with customer experience platform InMoment, aiming to deliver real-time, actionable insights across every stage of the cricket fan journey.

Initially trialled during the 2024/25 season’s Border-Gavaskar Trophy and Women’s Ashes, the collaboration enabled Cricket Australia and its venue partners to respond to live feedback, resulting in measurable improvements in fan satisfaction.

Following strong outcomes, the program will now roll out across additional stadiums for the next season.

Executive response

“This is what modern fan engagement looks like,” said David Blakers, Managing Director APAC at InMoment. “Cricket Australia is showing what’s possible when you combine fan obsession with the right CX platform. We’re doubling down on helping iconic organisations like Cricket Australia unify their experience data and drive faster, smarter actions.”

David Blakers

David Blakers

Kieran McMillan, Head of Customer Experience at Cricket Australia, said: “We have more than two million Australians attending matches each year, and more than 350,000 playing the game at the community level. For us, understanding and acting on what they’re feeling in the moment isn’t just a nice-to-have. It’s essential.”

The impact of real time data

With InMoment’s integrated customer experience technology, Cricket Australia moved away from fragmented and delayed feedback systems to a unified, real-time model.

The platform enabled rapid responses to issues such as food wait times, unclear signage, and crowd movement challenges.

Key results from the pilot include a +7 year-on-year increase in Net Promoter Score across major venues, a 19% uplift in fans who rated their cricket experience above other sports, and a 23% rise in satisfaction with in-venue atmosphere.

The insights also supported commercial outcomes. One example cited by Cricket Australia was the ability to detect high demand areas and open additional catering outlets during a Test Match, which led to an immediate rise in food and beverage sales.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Kooyong Classic x 3AW
3AW named official media partner of Kooyong Classic

By Alisha Buaya

Stephen Beers: ‘Broadcasting live from the Kooyong Classic will allow our listeners to feel part of the excitement and tradition that the event is known for.’

The Kooyong Classic has named 3AW as the tournament’s official media partner for the 2026 season.

The partnership will see 3AW will deliver exclusive live coverage, interviews, and behind-the-scenes insights from the tournament from the lead-up event to the Australian Open.

Tournament Director Peter Johnston said that this new partnership marks a dynamic collaboration that brings the energy of the Kooyong Classic directly to listeners across Victoria and beyond.

“We are thrilled to welcome 3AW to the Kooyong Classic family.

“3AW’s deep connection with Melbourne audiences makes them the ideal media partner as we elevate the tournament experience both on-site and on-air.”

Kooyong Lawn Tennis Club CEO Ian Robson said 3AW, like the Kooyong Classic, has been at the heart of the city’s entertainment landscape for decades.

“This new media partnership reflects the tournament’s commitment to bringing fans closer to the action.”

3AW’s Station Manager Stephen Beers said the station is excited to join forces with one of Australia’s most beloved tennis events.

“The Kooyong Classic is synonymous with world-class tennis, and we’re delighted to be on board as the official media partner.

“Broadcasting live from the Kooyong Classic will allow our listeners to feel part of the excitement and tradition that the event is known for.”

The Kooyong Classic remains a key lead-up event to the Australian Open, offering an exciting lineup of international tennis stars the opportunity to fine-tune their game in optimal conditions.

The tournament will return to the historic Kooyong Lawn Tennis Club in Melbourne from 13-15 January 2026.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Global Mentorship - Mark Lollback
Mark Lollback appointed to lead retail media for Metcash’s new retail media network

By Alisha Buaya

Doug Jones: ‘Mark’s experience will be instrumental in helping our independent retailers take advantage of their collective scale and reach.’

Metcash has appointed Mark Lollback to lead retail media for the rollout of the company’s new retail media network, LocalEyes .

Lollback brings over three decades of global marketing and executive leadership experience to Metcash.

He has held several high-profile leadership roles across global and regional markets, including CEO of media buying agency GroupM Australia & New Zealand, as well as Chief Marketing Officer (CMO) at McDonald’s Australia and New Zealand, ANZ Banking Group and Pepsi Lipton International.

Lollback has also held several senior executive roles at Unilever including VP Marketing for the food category in Australasia and CMO China.

He is the Founder and CEO of Global Mentorship & Strategy, and his passion for mentorship and giving back is also reflected in his board roles at  Be Centre Foundation, Foodbank Australia and Thankful.

Metcash’s LocalEyes Retail Media Network harnesses the power of over  6,500 bannered independent retailers nation-wide across food, liquor and hardware.

The network will enable advertisers to reach local shoppers through not just a national network but through targeted regional and community-level engagement. The network is being rolled out in phases — currently in supermarkets, followed by liquor and hardware, and is targeting to contribute $30 million in annual EBIT by 2029.

Doug Jones, Group CEO of Metcash, said: “We are thrilled to welcome Mark to the Metcash team. His appointment reflects the growth opportunity presented by the retail media space and LocalEyes, a network built specifically for the unique needs of independent retailers.

“Mark’s experience will be instrumental in helping our independent retailers take advantage of their collective scale and reach. LocalEyes is more than a retail media network, it’s a commitment to supporting thriving local communities and giving independent retailers a competitive edge.

“I would also like to thank Sarah Minassian for her incredible leadership in establishing Metcash’s presence in retail media first in food with exceptional results and then with the creation of LocalEyes. She will continue to be integral to the growth of the network as head of operations for retail media. Sarah will report directly to Mark.”

Lollback said of his appointment: “I am excited to be joining Metcash to help scale this huge opportunity.

“I truly believe LocalEyes has the potential to be a massive disruptor to the Australian media landscape – and can be an important value driver for the whole Metcash business and its partners.”

Lollback’s appointment is effective 30 June and will report to Danielle Jenkinson, Chief People and Growth Officer at Metcash.

Top image: Mark Lollback

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Yango - Amy Carr
Boosting its rep in-market, Yango appoints General Manager of Growth

By Alisha Buaya

Nick Murdoch: ‘Her client-centric approach and ability to build strong relationships will be instrumental in uncovering new business opportunities and fostering long-lasting partnerships with our clients.’

Yango has announced the appointment of senior marketing executive Amy Carr as its new General Manager of Growth.

In the newly created role, Carr will be responsible for leading the agency’s new business initiatives and boosting its reputation in-market to drive business growth.

Carr brings more than 15 years of media and leadership experience to the independent, full-service media agency, having worked for some of Australia’s biggest media agencies.

She comes to Yango from Omnicom-affiliate Foundation Australia, where she was Head of Client Collaboration and Group Business Director, managing client Diageo. Prior to this, Carr held senior positions within PHD and Publicis Groupe, where she led successful client partnerships with leading global brands including PepsiCo, Google, Daikin, Kenvue and Bayer.

Carr’s appointment follows a successful year of growth for Yango, marked by its adoption of a comprehensive, full-service media model. The agency’s expanded remit now encompasses SEO and content, communications and creator strategy, and cross-channel media planning and buying.

Yango Managing Partner, Nick Murdoch, said of Carr’s appointment: “I’m delighted to introduce Amy as our new General Manager of Growth. Amy is a dynamic leader with a deep understanding of the Australian media landscape.

“Her client-centric approach and ability to build strong relationships will be instrumental in uncovering new business opportunities and fostering long-lasting partnerships with our clients.”

Carr said: ‘I’m thrilled to be joining the team at Yango. As a business that has been quietly delivering exceptional results for its clients, I’m eager to introduce Yango’s innovative solutions to a wider audience. It’s time to shine a spotlight on the incredible work that the talented Yango team has been doing and invite more like-minded clients to experience the offering.”

Yango’s clients include BYD, CBHS Health, Frasers Property Industrial, Toby’s Estate, Actor Pharma, Amber Tiles and Scape Student Living.

Top image: Amy Carr

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

M+C Saatchi Performance
M+C Saatchi unveils new Australian strategy: Expands Performance; retires Bohemia

By Alisha Buaya

Zaid Al-Qassab: ‘As we look ahead, our focus is on areas where we can lead with a truly differentiated offering, where our capabilities and scale give us a clear right to win.’

M+C Saatchi Group has unveiled its new strategic transformation to align with the evolving needs of modern clients and the rapidly changing media landscape.

The agency will expand M+C Saatchi Performance and strengthen its strategic media planning capabilities with a partner-led model. The Group will also retire its Bohemia brand, which was present only in Australia.

With technological innovation including AI and shifting consumer behaviour continuing to redefine the media ecosystem, the Group is taking decisive steps to future-proof its media offering across all markets.

Expanding M+C Saatchi Performance

Central to the transformation is the renewed commitment to M+C Saatchi Performance. Its client roster includes IKEA, Soundcloud, SEGA, and Southeast Asia super app Grab.

M+C Saatchi Performance will operate from its headquarters in Singapore under the leadership of CEO Kabeer Chaudhary, who reports to Karen Boswell, new global CEO, Digital Experience, Performance & Consulting, as announced last week.

The Group is investing in the Performance’s team, capabilities, and technology to support its expansion globally, beginning with a focus on the UK, US, and other priority markets, including Southeast Asia.

The first phase of this global expansion will see M+C Saatchi Performance accelerate its presence in Australia, continuing to deliver its cutting-edge digital media capabilities to one of M+C Saatchi Group’s most important growth markets, supported locally by Bobbie Gersbach, M+C Saatchi Performance’s global planning director, based in Sydney.

M+C Saatchi Performance ANZ will offer a culturally driven, data-powered performance model that’s globally scalable and locally relevant. This forms the latest new capability since the Group refocused its proposition on delivering Cultural Power for brands and provides a broadened offering under new Group CEO ANZ, Dani Bassil.

Building media-neutral planning proposition

Alongside the expansion of M+C Saatchi Performance, the Group will be strengthening its strategic media planning capabilities across all priority markets. This will be achieved through a new partner-led model, enabling fast, high-quality deployment of consistent planning solutions in line with client expectations and the Group’s broader growth strategy.

Retiring the Bohemia brand

The Group will be sunsetting its offline media buying brand Bohemia, which was present only in Australia.

The end of the brand’s era marks a shift toward areas where the Group can deliver greater strategic value, differentiated client propositions, and long-term growth.

“We are extremely proud of the work delivered by Bohemia and the dedicated teams behind it since we acquired the business in 2017,” Zaid Al-Qassab, Global CEO, M+C Saatchi Group, said.

“However, as we look ahead, our focus is on areas where we can lead with a truly differentiated offering, where our capabilities and scale give us a clear right to win, and which are growing client needs. As we evolve, M+C Saatchi Performance will be at the heart of our media offering – bringing world-class digital expertise, data-driven solutions, and a model built for the future.’

Kabeer Chaudhary, Global CEO, M+C Saatchi Performance, said: “Today’s clients expect agility, precision, and measurable results – and that requires an approach built on data, technology, and strategic clarity.

“Our model is designed to deliver just that, wherever our clients are in the world. As we grow and work with the amazing teams in Australia, we’re committed to scaling our expertise while staying true to the values that have made M+C Saatchi Performance a trusted partner for some of the world’s most ambitious brands.”

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MARS X IPG X Publicis Groupe
Mars ends partnership with WPP and unveils new ecosystem

By Alisha Buaya

‘One Mars’ aims to bring best-in-class capabilities across the industry’s most innovative and talented media, production and creative networks.

Mars Incorporated has appointed Publicis Groupe and IPG after four years with WPP Media, following a six month global agency review.

In 2022, WPP’s MediaCom, as it was known at the time, retained the lucrative account after holding the account for over three years.

Mars said its new agency ecosystem aims to fuel a reimagined approach to that puts consumers and pet owners at the centre of every its brand experience.

Publicis Groupe will oversee media, production, paid social and influencer and connected commerce capabilities, with IPG’s Weber Shandwick set to oversee a supercharged approach to brand PR.

Both agencies will be tasked with bringing culture and conversation even closer to the portfolio of iconic brands at Mars.

The new agency ecosystem will be implemented in full across the two largest businesses of Mars – Mars Snacking and Mars Petcare. Mars Food & Nutrition will join Snacking and Petcare, shifting its media business to Publicis.

Meanwhile the company’s long-standing creative partners, Omnicom, will continue to lead brand creative, which was not part of the review. While T&P will continue to lead brand creative for Food & Nutrition.

The new fully integrated agency model – called ‘One Mars’ – aims to bring best-in-class capabilities across the industry’s most innovative and talented media, production and creative networks.

The new silo-free agency setup will position Mars at the frontier of an AI-driven growth model and see the company invest in its people, technology and partner with disruptors who are defining the context of the next generation.

Arthur Sadoun, CEO of Publicis Groupe, said: “We are delighted to reinvent the consumer business playbook with Mars, rekindling our longstanding partnership as we embark on this significant growth transformation journey.

“Mars’ iconic brands and our unmatched capabilities – powered by the depth of our Connected ID, core AI and human insights – we are ready, energized and eager to bring to life the One Mars platform and help deliver the next generation of brand building for this special company, as we redefine the industry in the age of AI together.”

“When it comes to building brands, we know that to remain iconic, we must remain in motion,” Gülen Bengi, CMO at Mars and chief growth officer at Mars Snacking, said.

“That’s why we’re reimagining the Growth Playbook with a transformative vision for brand building – one that is bold by design and rewired for accelerated value creation. As always, consumers and pets are at the center of everything we do.

“And now, we’re putting our fans and communities in the driver’s seat through unprecedented co-creation of brand experiences, seamlessly connected across the consumer journey and personalised at scale. Our new industry-leading agency ecosystem is the next piece in our plan to bring this vision to life. The Mars way.”

Bengi applauded the agencies involved in the pitch and the rigor of the global review. He added:  “I’m deeply grateful for the diligence and dedication of our Associates who orchestrated this process, and to our incumbent partners for their collaboration and commitment to our business.

“They have certainly played an indispensable role in creating the firm foundations we’re proud to be building on today.”

The new agency ecosystem will go live in January 2026, spanning six continents and more than 70 markets worldwide. The pitch process was managed by Flock Associates.

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Clemenger Group x Redhanded - leadership team
Clemenger Group’s Redhanded appoints managing director to replace Stu Shepherd

By Alisha Buaya

Les Timar: ‘Paul is the perfect person to take Redhanded into the next phase of its evolution, and I congratulate him for taking on this exciting challenge.’

Clemenger Group’s Redhanded has appointed Paul Dodds as the B2B agency’s new managing director, following Stu Shepherd’s decision to step down from the role at the end of June.

Dodds has been with the agency since 2019 and has been pivotal to the agency’s strategic growth, by building integrated media solutions for major clients in agriculture, retail, tourism, and government.

He brings 25 years of experience in advertising and marketing across Australia, the UK and Middle East, working in several senior roles at leading agencies.

In recent years, Shepherd and Dodds have worked together to introduce new capabilities to Redhanded and evolve its offering from a ‘regional and rural communications specialist’ to a ‘B2B creative and innovation consultancy’ .

Clemenger Group CEO, Les Timar said: “Redhanded is a business that has believed in promoting from within, making succession planning and fostering new leaders a cornerstone of its success.

“Paul is the perfect person to take Redhanded into the next phase of its evolution, and I congratulate him for taking on this exciting challenge.

“I also thank Stu for his fantastic contribution and commitment to Redhanded and Clemenger Group. He leaves the award-winning consultancy in great shape, with a strong team delivering successful programs across creative and content production, strategy and research, media and data.”

Dodds said of his appointment: “This new role for me is the best job in marketing – working with wonderful organisations who lead, or want to lead, their sectors. But it all starts with good people, great clients, and a determination to keep improving how we do what we do. And we have that in spades at Redhanded.”

“Working with Stu over the past six years has also been an absolute joy, and he leaves the company in a far better position than he found it.”

Shepherd added: “In my time at Clemenger Group I’ve had the privilege of working with and learning from some of the best in the industry. The opportunities I been given have had a profound impact on my career, including the honour of leading Redhanded.”

“I’m extremely proud to be leaving the company in a strong position set for an exciting next chapter and want to wish Paul and the entire Redhanded family all the best in the future.”

Paul Dodds will commence in his role as managing director at the start of July, alongside creative director Vanessa Cook and group account director Linda Kerr as the agency’s new leadership team.

Top image: Linda Kerr, Tom Dodds, Vanessa Cook

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WPP Media AUNZ - Shivani Maharaj and Toby Maclachlan
WPP Media appoints Chief Creator Officer and Head of Creative Strategy

By Alisha Buaya

Aimee Buchanan: ‘We are thrilled to see Shivani and Toby take on these roles to help scale influence by WPP Media and set us up for the next era in this exciting space.’

WPP Media Australia & New Zealand has bolstered its social media, content creation and influencer marketing capabilities with the promotion of Shivani Maharaj to Chief Creator Officer and Toby Maclachlan appointed as Head of Creative Strategy.

Maharaj was formerly Chief Content & Partnerships Officer at WPP Media agency brand, Wavemaker, and has been recognised with media trade awards, industry accolades and has been a Cannes Lions Juror in Social & Influencer and sits on the AiMCO Guiding Council.

She will work with the teams within WPP Media agency brands Mindshare, Wavemaker and EssenceMediacom to shape how WPP Media’s clients’ brands connect with culture in real time. Her focus will be on elevating creator-led storytelling and redefining how influence works in the new media landscape.

Shivani Maharaj: ‘Influence is where it’s at, and there is a huge opportunity ahead of us to scale it. At WPP media, we do more than influence culture, we creator it, driving innovation and creativity on behalf of our clients.’

Maclachlan joins from Mediabrands Content Studio (MBCS), where he was Head of Strategy and Product. He lead the delivery of creative and innovative experiences designed to deeply connect brands with consumers. Prior to that he was at Initiative and previously spent more than a decade in creative agencies.

At WPP Media, Maclachlan will drive industry leading creativity and cutting-edge thinking, work closely with the teams within the brands Mindshare, Wavemaker and EssenceMediacom, and WPP Media’s central Influencer business and bespoke tech platform.

Both Maharaj and Maclachlan will also have a particular focus supporting WPP Beauty Tech Labs, a dedicated influencer marketing and advocacy agency created to enhance L’Oreal’s business outcomes. L’Oreal recently announced it had appointed WPP Beauty Tech Labs across Australia and New Zealand consolidating work for all 32 of its iconic brands, including CeraVe, La Roche-Posay, L’Oréal Paris, Kiehl’s, YSL, Lancôme, NYX, Maybelline, Redken, under one agency.

Toby Maclachlan: ‘It’s really energising to explore and help shape the future of entertainment, influence, and brand with WPP Media’s teams, clients, and partners.’

Since launching its influencer business in Australia in 2022, WPP Media has been at the forefront of the fast-growing and dynamic industry providing clients cross-channel, and data-driven influencer marketing capabilities and expanding its relationship with platforms and creators.

The creation of these new roles signifies WPP Media’s commitment to scaling creator and influencer capabilities across the business, to continue to deliver high-impact campaigns that resonate with audiences across diverse media platforms.

Aimee Buchanan, CEO of WPP Media Australia & New Zealand, said: “Since launching our dedicated influencer business four years ago, we have seen its rapid expansion and the impact it can have on clients’ businesses.

“The way consumers engage with brands and creators is being redefined and we are thrilled to see Shivani and Toby take on these roles to help scale influence by WPP Media and set us up for the next era in this exciting space. Their complementary skillsets, extensive experience and strategic vision will be key in expanding our creative capabilities so that we can continue to deliver for our clients.”

Aimee Buchanan

Aimee Buchanan: ‘Their complementary skillsets, extensive experience and strategic vision will be key in expanding our creative capabilities so that we can continue to deliver for our clients.’

Maharaj said of her new role: “The future of brand-building is collaborative, social-first, and creatively fearless, and I’m thrilled to help lead the way. Influence is where it’s at, and there is a huge opportunity ahead of us to scale it. At WPP media, we do more than influence culture, we creator it, driving innovation and creativity on behalf of our clients.”

Maclachlan of his appointment: “The way brands work with creators is changing, for good, and it’s really energising to explore and help shape the future of entertainment, influence, and brand with WPP Media’s teams, clients, and partners.”

In 2023, WPP acquired Goat, a leading global Influencer agency which fast-tracked to adoption of cutting-edge AI-powered and data driven influencer technology. Last year, WPP Media Australia launched an Inclusive Influencer tool designed to remove unconscious bias and reimagine beauty standards within creator campaigns.

The appointments to the newly created roles demonstrate WPP Media’s commitment to delivering innovation and creative excellence for clients in a new media world.

This comes as spend on Influencer Advertising is forecast to reach AUD$920m in 2025, according to Statista Market Insights from October 2024, and creator-generated revenue expected to hit US$184.9 billion this year, up 20% from 2024 according to the 2025 This Year Next Year Report.

Top image: Shivani Maharaj and Toby Maclachlan

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Youngbloods NSW x Ruby Tonkin and Jake Rowland
Youngbloods NSW names new Co-Chairs

By Alisha Buaya

Outgoing Co-Chairs Charlotte Berry and Caitie Hall: ‘We can’t wait to see what this new partnership brings to Youngbloods’.

Youngbloods NSW has appointed Jake Rowland, Art Director, M+C Saatchi and Ruby Tonkin, Senior Account Manager, Dentsu Creative as its new Co-Chairs.

Their focus will be on growing the presence of the organisation through innovative events, industry partnerships and greater national cohesion.

As long-standing members of the national Youngbloods committee, Rowland and Tonkin have played a key role in shaping the NSW chapter over recent years.

They also aim to bring a collaborative energy and a shared passion for mentoring the next generation of creative talent.

Under the guidance of outgoing Co-Chairs Charlotte Berry and Caitie Hall, the duo helped deliver a series of high-impact events that have strengthened the state’s young advertising community and built lasting industry connections.

“After three years of co-chairing Youngbloods, we couldn’t think of better leaders to hand over the reigns to than Ruby and Jake – without whom the So You Think You Can DJ events, the Gruen Pitch, climate change and equality initiatives, discipline panels and, of course, the EOY Boat Parties could never have happened.

“Having worked with these two excellent operators for so many years, we can’t wait to see what this new partnership brings to Youngbloods – the stealth of a suit and the gun powder of a creative,” said Berry and Hall.

Incoming Co-Chairs Rowland and Tonkin aded: “We’ve been thrown straight into the deep end with the brief for this year’s Gruen Pitch, so it’s been a busy start. But we’re excited to soon shift gears and start shaping a long-term vision for Youngbloods NSW.

“We’ve got big shoes to fill, and we’re stepping in at a crucial moment for the industry. There’s never been a more important time to back young talent and help them navigate the challenges ahead with us firmly in their corner.”

Top image: Ruby Tonkin and Jake Rowland

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Man of Many x ProRata
Man of Many joins ProRata.AI to license content for AI use

By Tom Gosby

Man of Many has partnered with ProRata.AI to license its content for use in AI-generated responses, aiming to ensure fair attribution and compensation.

Man of Many, Australia’s largest men’s lifestyle publication, has announced a partnership with ProRata.AI, a technology company focused on equitable publisher remuneration in the AI era.

The agreement enables ProRata.AI’s platform, Gist.ai, to license and use Man of Many’s editorial content in its AI-generated responses.

Ethical AI

The deal comes amid industry-wide concerns over AI systems scraping journalistic content without acknowledgment or compensation.

Gist.ai distinguishes itself by exclusively using content from licensed publishers and compensating them via a performance-based revenue share.

ProRata.AI allocates 50% of its platform revenue to content partners, calculated through a proprietary Attribution Engine that measures each publisher’s contribution on a per-answer basis.

“The rise of generative AI presents a critical inflection point for publishers,” said Scott Purcell, Co-Founder of Man of Many. “Partnering with ProRata.AI allows us to proactively shape a future where high-quality journalism is properly valued and sustainably funded.”

Scott Purcell NOTB man of many

Scott Purcell

Gist.ai’s content environment aims to reduce misinformation by delivering answers grounded in verified sources, avoiding the pitfalls of open-web scraping used by general-purpose large language models.

Josh Freeman, Vice President of Business Development at ProRata.AI, welcomed the new partner, stating, “By providing the tools for transparent attribution and fair compensation, we are building the essential infrastructure for publishers like Man of Many not just to survive, but to thrive in the age of AI.”

Man of Many joins a growing network of over 500 global media titles aligned with ProRata.AI’s attribution-first licensing framework, including The Atlantic, The Guardian, Vox Media and Fortune.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Uncomfortable Growth® Uncut. Season 3: Episode 2 – PJ Milani

By Rowena Millward

‘You really cannot know when your lucky break will be.’

In this episode of Uncomfortable Growth, Rowena sits down with PJ Milani — a high school teacher turned visual storyteller — whose simple hand-drawn metaphors have captured the internet’s attention, skyrocketing to over 179,000 LinkedIn followers.

After years of encouraging his students’ creativity while ignoring his own, PJ had a wake-up call: a journal entry that reminded him he’d been stuck in “someday” mode for over a decade.

So, he decided to take action – first starting small by blogging, then posting visuals to Twitter.

What began as a scattered creative outlet eventually turned into a daily practice.

On his 42nd birthday, a compilation of his favorite sketches went viral — overnight.

But PJ’s biggest realization? It wasn’t the content, talent or potential that changed – it was him.

That moment, plus a surprise endorsement from Adam Grant, showed him that action and consistency, not luck, fuels creative growth.

Now, he’s helping others tap into their own creative dreams — not through perfect drawings, but through clear, meaningful thinking.

His story is a powerful reminder: it’s never too late to start, and taking a chance on yourself might just be the most creative act of all.

My three favourite quotes from PJ’s story are:

“You really cannot know when your lucky break will be.”

“There is no perfect time. There is only an imperfect now.”

“The success that I had on that post was a byproduct of just showing up every day.”

If you’re looking for inspiration to ignite your own creative journey or next chapter, this episode is a must-listen!

The world doesn’t need more stories of success; it needs honest conversations about hard challenges, vulnerability, and proof that trials can ultimately become triumphs.

That’s why the Uncomfortable Growth® Uncut podcast was born. It’s a reminder that struggle and success are intrinsically linked, that growth is rarely easy, and that the moments we feel most uncomfortable are where our greatest breakthroughs lie

Learn more about Uncomfortable Growth® & Rowena here.

.Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.

Television

ABC shifts focus to documentaries as Q+A axed

After 18 years on air, Q+A has been officially taken off the ABC schedule.

As James Madden reports in The Australian, in its place, the national broadcaster is shifting gears under new boss Hugh Marks, with a fresh focus on news documentaries and a renewed interest in public engagement.

That includes expanding the ‘Your Say’ feedback initiative, first road-tested during the federal election, as a way to capture more voices in national debates.

Read more

ABC restructure looms as Q+A staff blindsided by axe

Some Q+A staff found out their show was canned the same way viewers did… via the media.

As Daanyal Saeed writes in Crikey, the long-running political panel show was quietly retired as the ABC pivots toward news documentaries and permanent public feedback initiatives.

Internal frustration has bubbled up over the lack of communication, with reports of team members learning of the decision before management made it official.

Read more

Q+A post-mortem: late slots, safe bets and the streaming squeeze

As Q+A fades to black, industry chatter is shifting from “what happened?” to “who dropped the ball?”

As Michael Lallo writes in this Op-Ed for The Sydney Morning Herald, while poor ratings sealed the show’s fate, insiders are pointing to risk-averse leadership and a doomed timeslot as the real culprits.

Creator Peter McEvoy says the ABC played it too safe, diluting the very unpredictability that once made Q+A appointment viewing.

Read more

Journalism

Australian media in the firing line at LA protests

Another Aussie journalist has been caught in the chaos of the Los Angeles immigration protests, with a Channel Nine cameraman struck by a ricocheting rubber bullet while seeking cover.

As Angus Delaney reports in The Sydney Morning Herald, he wasn’t filming at the time, according to Nine, but still ended up bruised and shaken, adding to a growing list of media workers hurt while covering the unrest.

He’s now the fourth Australian journalist injured in the city, joining ABC’s Lauren Day, who was hit with tear gas mid-report.

Read more

Streaming

Warner Bros Discovery break-up signals end of cable’s golden age

Three years after David Zaslav dubbed his $US43 billion mega-merger a “rendezvous with destiny,” the dream is done.

Warner Bros Discovery is splitting in two: one arm focused on streaming and studios (think HBO and Netflix rivals), the other left to shoulder legacy networks like CNN and Discovery, and a towering $US37 billion debt.

But as Anna NicolaouJames Fontanella-Khan and Daniel Thomas write in the Australian Financial Review, inside Warner, there’s more than a little whiplash.

Read more

Local beats lose volume on Aussie playlists

Australian music might be booming overseas, but back home it’s dangerously close to background noise.

A new Creative Australia report reveals just 8% of the top 10,000 streamed artists in 2024 were local, marking a historic low for homegrown music consumption.

As Kelly Burke reports in the Guardian Australia, researcher Christen Cornell calls it a visibility crisis, not a talent one.

Read more

Social media

US ABC News parts ways with veteran correspondent after Trump post

Longtime US ABC News correspondent Terry Moran is exiting the network after torching Donald Trump and former aide Stephen Miller in a fiery (and swiftly deleted) X post that broke internal editorial rules.

As Joseph A. Wulfsohn writes for Sky News Australia, ABC confirmed it won’t renew Moran’s contract, citing a “clear violation” of its objectivity policy.

The post, shared early Sunday morning, accused Miller of embodying not intellect but “bile” within the Trump movement.

Read more

ASIC targets dodgy finfluencers as ASX Wolf resurfaces

The corporate watchdog is cracking down on unlicensed financial influencers, slapping 18 social media personalities with formal warnings over questionable money advice dressed up as lifestyle content.

As Kathleen Skene reports in the Herald Sun, ASIC says some are peddling tips in private DMs without a shred of accreditation.

These so-called finfluencers, operating across TikTok, Instagram and Facebook, have amassed huge followings by blending flashy spending with investment chatter.

Read more

Podcasts

Solstice Media takes over 7am podcast from Schwartz

The once chart-topping 7am podcast has found a new home, with Schwartz Media handing the reins to Solstice Media, the team behind The New Daily.

As Scott Mitchell reports on Lamestream, the deal is set to close by the end of June, with Solstice officially stepping in on July 1.

Staff were briefed on the move this week, with assurances that the show’s existing team and editorial direction will stay intact.

Read more

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