Wednesday March 11, 2026
Mediaweek's Newsmakers chats with six of Omnicom’s most powerful women
What do you get when you invite six of ad land’s most powerful women into a room to talk candidly about what it means to be a woman in the industry?
It might sound like the start of a riddle. After all, coordinating the diaries of six CEOs and senior leaders is no small feat.
Amazingly, Mediaweek managed to do just that.
In the aftermath of International Women’s Day, the Newsmakers podcast brought together a group of Omnicom’s most influential female leaders for an unfiltered conversation about leadership, change and the realities of navigating advertising’s power corridors.
The line-up includes Laura Nice, CEO of PHD; Jo McAlister, CEO of Initiative; Liz Wigmore, Managing Director of Hearts & Science; Sian Whitnall, CEO of OMD; Sue Squillace, CEO Mediahub; and Stevie Douglas-Neill, CEO of UM.
Throughout the discussion, the leaders touch on everything from quotas and industry accountability to leading with what some describe as “feminine energy”.
The result is a conversation that is frank, funny and, at times, deeply reflective.
More than symbolism
For Nice, International Women’s Day still holds value – but only if it sparks bigger change.
“I think the symbolism is actually important,” she says. “So I still think having a moment in time is great because it actually enables us to pause and have a celebration.”
But celebration alone isn’t enough.
“But if you only have a celebration, then it is just symbolic, and it’s not actually having that meaningful impact.”
Nice argues progress requires tackling broader structural issues, not just workplace policies.
“Thinking about how we’re actually looking at systemic issues… because if you just focus on what’s going on in the workplace, a lot of it actually comes from home.”
That also means recognising realities beyond the office, particularly for women returning to work.
“Sometimes it’s just about having that inclusive and honest conversation… especially with mothers returning to work.”
Why progress still feels slow
-McAlister says the industry has moved forward – just not fast enough.
“We’ve seen change, but it is slower than what we would hope,” she says.
Real progress, she argues, must go beyond HR initiatives.
“It’s not an HR policy that can change… it has to be either industry-wide.”
Leadership accountability remains key.
“As female leaders, CEOs, I think that should always be part of our agenda… being accountable and really transparent about it.”
Leading with empathy
For Wigmore, leadership style shapes culture.
“I probably lead with slightly more feminine qualities, which are empathy and collaboration,” she says.
“My approach to many decisions is empathy-led – holding the tension of the person, the business and the situation in equal stead.”
“It’s a superpower”.
A conversation worth hearing
Across the full Newsmakers episode, the women share candid views on leadership, progress and the future of advertising.
They’re reflective, occasionally disagree – and offer a rare glimpse into how adland’s next chapter may be shaped.
You can check out the latest episode of Mediaweek’s Newsmakers wherever you get your podcasts.
Main image: L-R: Stevie Douglas-Neal, Laura Nice, Sue Squillace, Sian Whitnall, Jo McAlister, Liz Wigmore. Source: Mediaweek
Jackie O's bestie lands Meghan Markle for luxury Sydney retreat
Meghan Markle will join Jackie ‘O’ Henderson’s bestie Gemma O’Neill in Sydney later this year, headlining an exclusive gala dinner as part of O’Neill’s Her Best Life luxury wellness retreat.
The Duchess of Sussex has been confirmed as the centrepiece guest at the intimate weekend event, which will be held at the beachfront InterContinental Sydney Coogee Beach.
The appearance will see Meghan take part in an in-person conversation at a gala dinner, the highlight of the retreat, which brings together the Her Best Life community for a weekend of wellness sessions, conversations and social events.
Tickets for a VIP experience will set you back $3,199 per person (twin share), and they include:
• Seating at a table in front of two rows for the gala dinner with Markle
• Group table photo with Markle
• An exclusive VIP goodie bag
• Premium ocean view hotel room (twin share)
• All weekend inclusions: A powerful women’s session with renowned psychologist Dr Justine Corry, meditation and manifestation session with Gemma, yoga session to start the day, and more.
A headline guest
The company’s website says the event is designed as “an intimate luxury weekend by the ocean designed to bring women together for powerful conversations, relaxation, laughter and unforgettable experiences.”
It continues: “The highlight of the weekend will be an in-person conversation and gala dinner with Meghan, Duchess of Sussex. An intimate gala like no other.”
Across the weekend, attendees will take part in sessions, including a women’s psychology workshop with psychologist Dr Justine Corry, as well as yoga, sound healing, shared meals and social gatherings, including a dance-floor disco night.
The retreat is positioned as an opportunity for women to step away from everyday routines and reconnect.
“This is your chance to step away from everyday life and spend a weekend focusing on connection, growth, joy and celebration.”
“Come by yourself, come with your best friend, or bring a whole group of your favourite women.”
On background
The announcement also comes amid ongoing industry attention around the future of the long-running KIIS FM breakfast partnership with Kyle Sandilands, which has faced upheaval in recent days following Sandilands’ suspension from the network.
The fallout began after an on-air clash between the pair in February that left Henderson visibly upset and ultimately led to the KIIS FM breakfast show being pulled from the air.
ARN later suspended Sandilands for two weeks over what it described as “serious misconduct”, while Henderson’s contract with the network was terminated.
Sandilands has since apologised publicly and said he hopes to return to broadcasting, describing Henderson as one of the most important people in his life after more than two decades working together on air.
He’s since released a statement insisting he had not breached his contract and urging ARN to allow him to return to the air.
He said he wanted to speak “directly to my listeners” about the situation and maintained the dispute could have been resolved privately rather than through corporate intervention
Sarah Abo announces she's expecting 'a little boy'
Today co-host Sarah Abo has announced she and husband Cyrus Moran are expecting a baby boy.
Abo, 40, tearfully shared her pregnancy news on the breakfast show on Wednesday morning.
“I’m going to try and fail to maintain my composure. But yes, Cyrus and I are expecting a little baby,” she said.
Sarah Abo announces pregnancy on Today
“I know, it’s obviously very happy news and everything … It hasn’t been the easiest journey to get here, which a lot of people I know have gone through and will go through.
“It’s not as easy as you sometimes think that pregnancy will be.
“So, it has been a bit of a bumpy ride, but here we are. And yes, it’s getting harder to hide. As much as I’d like to bury my head in the sand and not address it, I think, yeah, we’re almost halfway now.”
Explaining her journey further, Abo said, “This time last year, when we had our last pregnancy loss, and there was one obviously before that. So I think that’s also why I’ve been so cautious about sharing this, which obviously, you know, I’m so thrilled to be with you at home.”
The happily tearful Abo also thanked her supporters.
“And thank you to everyone for all the support. But it’s just one of those things that every day, I mean, I’m terrified. I think I’m still finding it hard to believe that it’s happening. So when, you know, I will lean in and just think a understand what it’s like to sort of have this cautious optimism.
“We love this child so much already.”
Abo also addressed any viewers who may be experiencing pregnancy loss: “You’re not alone – you may feel like you are, but you’re not.”
She added about Moran, “He’s going to be the most beautiful father.”
View this post on Instagram
Co-host Karl Stefanvic joked that Abo had been “more angry with him in the mornings”, and also, hungry.
Abo laughingly agreed, but declined his offer to name the baby after him.
“There’s already one Karlos in my life.”
The Syrian-born presenter has been married to Moran since 2012. The couple are both graduates of Monash University, with Moran completing his Bachelor of Arts History degree in 2004, as Abo began her journalism studies.
Top image: Sarah Abo and Cyrus Moran. Image: Instagram
Australia’s financial ad spend climbs 20% YOY as banks chase switching customers
Advertising investment across Australia’s financial sector climbed to $756 million in 2025, up 20% year-on-year.
This result arrives as banks, payment providers, and super funds put increased pressure on a market shaped by cost-of-living concerns and growing customer movement.
New figures from Nielsen’s Ad Intel show the category rose from $630 million in 2024, with spending concentrated across banking, lending, cards and broader financial services.
Banks dominate top advertiser rankings
Westpac ranked as the largest financial advertiser in 2025, followed by Commonwealth Bank, ANZ and National Australia Bank.
The top 10 list also included American Express, Bankwest, Aware Super, Macquarie Bank, PayPal and REST Super.
The data suggests major financial brands are increasing spend not just to drive acquisition, but to maintain visibility as consumer scrutiny rises.
Switching intent remains high
According to Nielsen’s Consumer & Media View data, 13.46% of Australians say they are either very or quite likely to change their main financial institution in the next six months.
Poor interest rates and fees are emerging as stronger triggers than service dissatisfaction.
About 4.17% of consumers cited poor interest rates as their main reason for switching, while 4.02% pointed to high fees and charges. Poor service was lower at 2.50%.
At the same time, 73.87% of respondents agreed that bank and financial institution profits are excessive.
Rose Lopreiato
Rose Lopreiato, commercial lead for Australia at Nielsen Ad Intel, said advertising pressure is tracking closely with consumer unease.
“Financial brands are operating in a category where competitive activity and consumer pressure are rising at the same time. Ad Intel shows where advertising investment is increasing and which brands are driving that pressure, while CMV helps explain the consumer mindset behind it, from switching intent and cost-of-living stress through to demand for credit, savings and investment products. Together, those insights help marketers understand not just where the market is moving, but why.”
Savings, credit and crypto all in focus
The same consumer data shows 36.36% of Australians say they find it hard to make ends meet, while 49.35% remain concerned about mortgage costs.
More than 13% plan to open a new credit card within six months, while 3.96% intend to take out a personal loan.
Demand is also growing for safer savings options. Online-only high-interest savings accounts rank as the second most sought-after financial product, with 13.45% planning to open one, while 9.79% intend to open a term deposit.
Investment interest remains split between traditional and newer products, with 11.48% planning to invest in shares and 10.78% intending to invest in cryptocurrency.
The latest figures suggest financial marketers are now competing across both brand trust and product relevance as households reassess where money is held, borrowed and invested
Top Image: AI Generated
WPP tops WARC Creative 100 for fourth straight year
WPP has retained the top company ranking in the 2026 WARC Creative 100, marking the fourth consecutive year the holding group has led the global list.
The annual ranking ranks the most-awarded companies, campaigns and agencies across major international creative awards programs.
Network rankings remain strong
Ogilvy again led network rankings, taking the top global network position for a sixth straight year.
VML placed third globally, while AKQA also ranked inside the top 30.
Among campaigns, Vaseline’s “Vaseline Verified” campaign from Ogilvy Singapore ranked inside the top four globally.
The campaign centred on viral user-generated product hacks, validating them scientifically and turning social media behaviour into branded creative work.
Twelve agencies make the top 50
Across agency rankings, twelve WPP agencies were listed in the global top 50, including VML New York, Ogilvy New York, DAVID Madrid, Ogilvy Mumbai and Circus Grey Lima.
Rob Reilly, chief creative officer at WPP, said the result reflects the scale of creative talent across the group.
“Our continued recognition in the WARC Creative 100 is a testament to WPP’s incredible talent and the hard work of our dedicated teams globally. While awards represent the visible tip of the iceberg, we fundamentally believe in the power of creativity to shape culture and drive profound, sustainable growth for our client partners. This commitment to delivering real-world impact for the world’s most iconic brands is what truly defines our success.”
The result comes shortly after WPP’s announcement around the formation of WPP Creative, designed to more closely align creative operations across its agencies.
Top Image: WPP
Vivid Sydney expands beyond light as new director reshapes the festival’s global ambitions
Vivid Sydney has unveiled its 2026 program under incoming festival director Brett Sheehy AO, with a lineup that moves well beyond the light installations the event is best known for internationally.
Running 22 May to 13 June, the 23-day festival will, for the first time, include daytime events alongside its established night program – a shift driven in part by a recognition that the festival’s global profile has not kept pace with the breadth of its actual program.
“One thing that struck me when I got back was that the rest of the world saw Vivid as a light festival,” Sheehy told Mediaweek.
“And I had no idea, nor did most of the rest of the world have any idea, there was also a food pillar, a music pillar, and an ideas pillar.”
Vivid Sydney 2026 Festival Director Brett Sheehy AO.
New art forms, same four pillars
The 2026 edition retains Vivid’s four programming pillars – Light, Music, Food and Minds – but expands what sits within them.
Aerial performance, theatre, dance and daytime public art installations are new additions, reflecting Sheehy’s background directing international multi-art festivals.
“Most of my experience has been in international arts festivals where you’re working with theatre, dance, music, opera, you know, plus, plus, plus,” he explained.
“So one of the things I wanted to do was to bring to Vivid a broader range of artistic genres.”
The expansion is also a response to attendance figures that have held steady around 2.5 million visitors annually in recent years.
“It seemed to me that Vivid has kind of plateaued at about 2.5 million visitors a year. And I know that’s an incredible number, but we are part of Destination NSW, and our mission is to grow visitation to Sydney, whether that be regional visitation, national visitation or international visitation.”
The daytime program is partly aimed at international visitors whose evenings are already committed to other activities.
“When tourists are here, often they have the things they want to do in the evening,” Sheehy said.
“So I thought, we should include some daytime things as well.”
The installation ‘As Water Falls’.
A tighter light walk
The Vivid Light Walk has been redesigned from 8.5 kilometres down to 6.5 kilometres, running continuously from Circular Quay through The Rocks and Argyle Cut, across to Barangaroo, down to Cockle Bay and along Darling Harbour to Tumbalong Park.
The shorter route loses Martin Place, the Goods Line and the Haymarket expansion, but the intent is a denser, more connected experience.
“I also thought that to do that, what I should have is no time when the audience is either literally or figuratively in the dark,” Sheehy said.
“And so that meant making sure there was an engagement with Vivid Light at every moment of that 6.5 kilometres.”
The walk features 43 installations and projections by local and international artists. More than 80 per cent of the overall program remains free, including the full light walk.
Anchor works include Molecule of Light, a laser-and-sound installation rising 23 metres above Barangaroo Reserve, and Obstacle, a 45-metre LED corridor along Wulugul Walk.
The Sydney Opera House sails will be illuminated by a new projection, and the Museum of Contemporary Art Australia joins the light program for the first time.
Vivid Food steps up
The food program has grown significantly, with the number of participating chefs roughly doubling or tripling from previous years.
Yotam Ottolenghi will host a dinner and a daytime lunch as the headline culinary booking.
Sheehy positions Vivid Food as now among the country’s leading culinary events: “It is now not only the biggest food festival in New South Wales by a country mile. It is now kind of rivalling Melbourne Food and Wine. So the two great food festivals in Australia now are Melbourne Food and Wine and Vivid Food.”
The Vivid Fire Kitchen moves from the Goods Line to Barangaroo Reserve, where it will operate nightly. A new Regional Dinner Series will highlight NSW produce through collaborative chef events.
Yotam Ottolenghi.
Music and ideas
Carriageworks becomes a major hub across three festival weekends, combining music performances, contemporary dance and immersive dining.
The Sydney Opera House will host more than 50 artists across the Vivid LIVE series, and Tumbalong Nights returns with 23 nights of free live music.
The ideas program, rebranded as Vivid Minds, adds a new format called Midweek Minds – shorter keynotes and panel sessions covering design, architecture, film and media.
Vivid Sydney is a key plank in the NSW Government’s winter tourism strategy.
Expressions of interest are open for the Vivid Sydney Local Business Program, which invites hospitality operators across the city to take part in the festival.
Vivid Sydney 2026 runs 22 May to 13 June.
Lululemon pays massive fine after 370,000 emails breach the Spam Act
Clothing company Lululemon Athletica Australia Pty Ltd has paid a $702,900 penalty after sending more than 370,000 emails with commercial content that did not contain a way to unsubscribe.
An Australian Communications and Media Authority (ACMA) investigation found that between 1 December 2024 and 5 January 2025, Lululemon mischaracterised service messages, including delivery and order confirmation emails, that also had a clear marketing purpose.
Authority Member Samantha Yorke said the spam rules are clear that if an electronic message contains any promotional or sales content, it is considered commercial regardless of whether the message has any other purpose.
“In this case Lululemon sent service emails such as shipping updates that also contained sales material and direct links to promotions,” Ms Yorke said.
“This was an easily avoidable error that has led to hundreds of thousands of marketing emails being sent without a way for people to opt out.
“Businesses need to understand that marketing messages must have an unsubscribe option and the simplest way to comply is to keep transactional or service messages separate from sales content and links.
“This is the fifth enforcement action the ACMA has undertaken in the last 18 months against businesses that have incorrectly treated messages as non-commercial even though they contained or had links to clearly commercial material.
“The law is clear – providing the ability to opt-out is mandatory for marketing messages,” Ms Yorke said.
In addition to the financial penalty, Lululemon has entered into a comprehensive court-enforceable undertaking
committing it to an independent review of its spam rule compliance and to regularly report to the ACMA on the implementation of recommended improvements.
The ACMA has published information to help businesses comply with the spam rules here .
Over the last 18 months businesses have paid over $6.7 million in spam penalties.
Top image: A Lululemon store in Sydney. Image: Lululemon
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How Specsavers and News Australia turned a public health crisis into a 252% traffic surge
Dementia is the leading cause of death in Australia, with more than one million Australians projected to be living with the condition by 2065.
Despite the dire statistics, most people still can’t separate fact from common misconception.
That gap, between the scale of the problem and the public’s grasp of it, is where Specsavers Audiology and News Australia chose to plant a flag.
The result: a 252% surge in web traffic for dementia-related content across the News Australia network, and a branded content campaign now being held up as the centrepiece of News Australia’s Frontiers 2026 roadshow, themed around “The Power of Passion.”
The campaign, built around News Australia’s Think Again dementia awareness initiative, did not lead with audiograms. Instead, it led with fear, love, and the quietly alarming fact that untreated hearing loss raises dementia risk by up to 24% for every 10-decibel decrease in hearing.
Safe to say most Australians had no idea.
The brief: making the invisible visible
Nat Grabbe, General Manager of Client Partnerships VIC at News Australia, told Mediaweek the insight driving the campaign was both urgent and underappreciated.
“I don’t think many Australians knew how hearing loss is actually a risk factor for dementia, and that you can actually do something about it,” Grabbe said.
Research underpinning the campaign found 74% of Australians would want to know if they were at higher risk of developing dementia.
The intent was present. The problem, however, was mastery: fewer than one in three Australians feel confident in their dementia knowledge, and more than half cannot distinguish common misconceptions from facts.
For Specsavers, one of Australia’s largest providers of audiology services, the gap represented a genuine duty of care. The challenge was sharper still: how do you make a routine medical appointment feel emotionally essential?
The strategy: mastery meets purpose
The campaign was structured around two pillars.
The first was education – arming Australians with clear information on early signs, risk factors, and what they could actually do about them.
The second was emotional reframing.
“It’s something that people can be passionate about because it’s a tangible thing – it’s something people can act on. It empowers people to take control. And I think that’s the difference here: that link between learning more about hearing loss and the risk factors it has for dementia, and actually knowing you can do something about it,” Grabbe said.
Specsavers was positioned not as a commercial player chasing audiogram bookings, but as what the campaign team called an “Adjacent Enabler” – a brand facilitating better health outcomes through early detection.
The reframe was deliberate: a hearing check is not a clinical appointment; it is an act of care for the people you love.
“The purpose here, in this campaign, is that it isn’t just about hearing loss. It’s actually about protecting people that you love. And I think those two things working together are really strong connections and really resonate for audiences thinking about this particular topic,” Grabbe said.
The execution: journalism, not advertising
Rather than running conventional brand advertising, the campaign was anchored on news.com.au – expert voices, real family stories, practical guidance.
The editorial instinct was deliberate. Grabbe explains why: “Here at News, we tell the stories that matter. You see that our audience, when they visit, isn’t just skimming or passively browsing. They want to educate themselves.” That trust in the publisher environment was considered part of the strategy.
Grabbe is also direct when asked why Australians continue to tune in to the content despite an increasingly overcrowded marketplace.
“People come to Australian publishers like News Australia because they trust that it’s going to be accurate information – that it’s going to inform in a way that’s credible.”
The result: from overwhelmed to empowered
The 252% traffic increase was not passive. Australians were actively seeking out content, educating themselves on risk factors, and moving toward action. The dual-pathway strategy of mastery and purpose worked in tandem, delivering what case studies rarely admit is actually hard: behaviour change at scale.
For Grabbe, the campaign’s success came down to bravery and alignment of values – on Specsavers’ part as much as News Australia’s.
“Specsavers was really brave to be part of this campaign. Australians are really concerned about dementia – it’s a growing problem, cross-generational, it’s the impact on individuals, on family, on community. Being really clear, having trustworthy information on those early signs, the risk factors, and what people could actually do about it: gives the knowledge and the confidence to act,” she said.
The commercial rationale is just as clear. News Australia’s growth research, Fuel for (Brand) Fandom, argues that brands which authentically support what people care most about – including the health of the people they love – generate deeper loyalty, stronger advocacy, and greater share of wallet.
Passion, in other words, is not a soft metric.
PacificAus TV launches in Timor-Leste
PacificAus TV has launched in Timor-Leste, extending the Australian Government-backed television initiative into a new market through local broadcaster Rádio e Televisão de Timor-Leste (RTTL).
Delivered by Free TV Australia, PacificAus TV gives broadcasters across the Pacific and Timor-Leste free access to Australian television programming. The Timor-Leste launch coincides with RTTL’s broadcast of the AFC Women’s Asian Cup, which Free TV said marks a further step in Australia’s Indo-Pacific Broadcasting Strategy.
Bridget Fair, chief executive officer of Free TV Australia, said the expansion broadens the initiative’s reach in the region.
“Free TV was proud to deliver the PacificAus TV initiative as a key component of Australia’s Indo-Pacific Broadcasting Strategy, extending its reach to Timor-Leste,” Fair said.
She said partnerships with local broadcasters were central to the model. “Through trusted local partners like RTTL, PacificAus TV can deliver world-class content for free to communities across the Pacific and Timor-Leste.”
Fair said the AFC Women’s Asian Cup was a fitting launch vehicle for the service. “What better way to launch than with the AFC Women’s Asian Cup – a celebration of women’s football that speaks directly to communities across the region.”
The launch also drew support from Timor-Leste’s government and public broadcaster, both of which pointed to the partnership’s role in strengthening media and cultural links.
Expedito Dias Ximenes, Timor-Leste’s State Secretary for Social Communications, said: “Through this collaboration with PacificAus TV, we strengthen cultural and media ties between Timor-Leste and the region, while supporting the visibility and development of women’s football across Asia.”
Rosario da Graça Maia, president of the board of directors at RTTL, said the agreement would broaden the range of programming available to local viewers.
“The launch of PacificAus TV through RTTL marks a significant step in expanding the quality and diversity of content available to our audiences,” Maia said.
He added that carrying events such as the AFC Women’s Asian Cup aligned with RTTL’s public broadcasting role “to inform, educate, and inspire, while promoting values of equality, excellence, and regional cooperation”.
Top image: NRL Pacific Championship Finals
Foxtel Business iQ adds eero in accommodation push
Foxtel Business has partnered with eero, an Amazon company, to launch a bundled offering for accommodation providers combining Foxtel Business iQ with eero’s Wi-Fi solution.
The deal is aimed at hotels and other multi-occupancy venues looking to improve in-room entertainment and connectivity, as guest expectations around streaming and digital services continue to rise.
What the partnership means
Foxtel Business iQ is designed for commercial and multi-occupancy environments, giving operators access to Foxtel’s live and on-demand sport, news and entertainment, alongside a customisable interface for on-screen promotions and guest communication.
Under the new partnership, customers can pair that platform with eero’s Wi-Fi system, which uses its TrueMesh technology to provide coverage across more complex accommodation environments.
Foxtel said the combined offer is intended to simplify technology management for operators while supporting more reliable delivery of in-room entertainment and digital services.
Steve O’Connor, managing director of Foxtel Retail, Wholesale and Commercial, said dependable connectivity had become essential for businesses delivering entertainment and customer service.
“Dependable connectivity is a must for delivering great entertainment and customer services in business,” O’Connor said.
“Foxtel Business iQ features continually grow to meet our customers’ aspirations, and this requires strong IP delivery. Our new partnership with eero, an Amazon company, creates a one-stop shop enabling Foxtel to deliver the highest standard connectivity from the world’s best technology developers to businesses of all sizes and locations.”
He said the company was aiming to provide businesses with more efficient access to connectivity, entertainment and on-screen engagement tools.
Focus on accommodation providers
The partnership is specifically targeted at accommodation customers, where network reliability is central to delivering streaming, guest services, and connected room experiences.
Foxtel said customers would be able to access eero’s Wi-Fi solution alongside Foxtel Business iQ, with no upfront costs, backed by technical support seven days a week from the Foxtel Business team.
eero said the partnership would extend its residential connectivity offer into commercial environments through Foxtel’s existing business footprint.
Jackie Lipman, managing director APAC at eero, said the agreement would help operators deliver more seamless guest experiences.
“At eero, our mission is to make technology seamless so people can simply enjoy being connected,” Lipman said.
“Partnering with Foxtel Business allows us to bring that same reliable, secure connectivity that millions of homes trust to commercial customers. Together with Foxtel Business iQ, we’re helping operators deliver premium experiences where technology just works.”
Broader commercial strategy
Foxtel said the agreement forms part of its broader investment in the Foxtel Business iQ ecosystem, with further partnerships and product enhancements planned through 2026.
The company said more than 60,000 rooms in commercial properties across Australia currently access sport and entertainment through the platform.