Tuesday March 26, 2019

Zenith forecast: Internet ads power faster global adspend growth

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s latest Advertising Expenditure Forecasts. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts of 4.2% and 4.1% growth respectively.

Highlights from the latest forecast:

We have upgraded our forecasts after internet adspend markedly exceeded our expectations in 2018. We now estimate that internet advertising grew 16% last year, up from our previous forecast of 12%. In dollar terms, we have upped our estimate of the internet adspend total in 2018 from US$231bn to US$246bn. This leads us to expect faster growth for the next few years – an average of 10% growth a year to 2021, up from our previous forecast of 9%. We now expect internet advertising to reach US$329bn in 2021, and account for 49% of all global adspend, up from our 47% forecast in December.

This growth is being driven by the overlapping channels of online video and social media, which we expect to grow by 19% and 14% a year to 2021 respectively. We forecast display advertising as a whole – which encompasses video and social, as well as banners – to grow by 13% a year, while paid search and classified lag behind, growing at an average of 7% a year each.

In Australia, Zenith forecasts that by 2021, digital’s share of the adspend pie will exceed 60%. Although a degree of slow-down is anticipated, particularly across search, display advertising is still expected to witness strong growth. According to the IAB’s 2018 report, display adspend increased 15.8% in 2018, a clear signal of the health of the medium.

The US leads global growth

We have made the biggest increases in our internet forecasts in the US, Russia and France. We have increased our overall growth forecasts for 2019 from 2.9% to 5.0% in the US, from 7.1% to 8.2% in Russia, and from 3.7% to 4.7% in France. The US accounts for 37% of all global adspend, so any upgrade here has a great effect on the global total. We expect the US to be by far the largest contributor to global adspend growth between 2018 and 2021, adding US$32bn to the market. China will be in second place, adding US$16bn, and India in third, adding US$5bn.

Small businesses target narrowly, while digital challengers target widely and often

A large proportion of the growth in internet advertising – and therefore the ad market as a whole – is currently coming from small businesses, such as local shops, restaurants, and hobby stores. Platforms like Google and Facebook have opened the ad market up to many small businesses for the first time, by offering simple self-serve tools to create ads and manage campaigns, and provide the localisation and targeting they need to reach their limited potential customer base, converting customers effectively. Small business advertising is rising from a very low base, towards a share of the ad market that better reflects their contribution to the economy: in most countries small businesses contribute half or more of GDP and a larger share of employment. These businesses don’t need to use mass media to create wide awareness – indeed, their customer base is often so limited, by geography or special interest, that using mass media would be too wasteful.

Digital challenger brands are supporting offline media

Challenger brands do not rely on digital advertising alone, and are establishing themselves as prominent advertisers in offline media, particularly television and out-of-home. Spending by these digital-native brands is helping to prop up global television adspend, which is roughly stable despite rapid declines in traditional television viewing in key markets like the US and China. We forecast television advertising to grow by 0.7% a year to 2021. Note that this includes only traditional, linear television; television-like services delivered over the internet are included in our internet adspend totals.

Out-of-home advertising is the fastest-growing traditional medium in dollar terms – we expect it to grow by US$4.4bn between 2018 and 2021, ahead of television’s US$3.7bn.

Print advertising continues to decline. We forecast magazine adspend to shrink by US$5.0bn between 2018 and 2021, and newspaper adspend to shrink by US$6.3bn, with no end to either decline in sight. Between 2013 and 2018 their combined share of global adspend fell from 24% to 13%, and we expect this share to fall further to 9% by 2021. Again, these figures only include advertising in printed publications – any advertising on publishers’ websites or other online brand extensions is included in the internet advertising total.

In Australia, for a variety of reasons 2019 is looking to be a difficult year for businesses. The country has entered a “per capita recession” as consumer confidence dropped to its lowest level since September 2017. Retail sales fell below expectations in December and January, and the threat of Amazon continues to loom large. At the same time, the financial services sector is still reeling from the findings of the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, released in February. To complicate matters, both NSW and Federal elections will also be taking place in the first half of the year.

Elizabeth Baker, Sydney head of investment, Zenith said: “All things considered, from an advertiser perspective we anticipate any potential leap towards austerity being countered by the fight to maintain market share, particularly in the retail and auto sectors. Government advertising has also started to enter the market and will be felt across TV and radio in particular.

“Similarly, domestic banks will have to re-enter the advertising market later in the year as they seek to regain trust and mitigate customer switching in the wake of the Royal Commission. Overall, Australian adspend is likely to grow to the tune of around three per cent every year until 2021.”

Zenith’s global commentary

“Internet advertising will exceed a quarter of a trillion dollars for the first time this year,” said Jonathan Barnard, Zenith’s head of forecasting and director of global intelligence. “The speed of internet adspend growth continues to surprise us, as small businesses and digital challengers provoke established brands to up their game.”

“Brands with more than a niche market share still need interruptive advertising at scale to acquire new customers,” said Ben Lukawski, Zenith’s global head of strategy. “As more communication takes place online, the challenge for brands is to build distinctiveness through frequent short-term exposure, rather than the occasional but longer exposures common to traditional media.”

Top Photo: Elizabeth Baker

Apple launches News+ subscription service for 300 magazines and announce Apple TV+

At an Apple event on the Apple Campus today, Apple CEO Tim Cook and colleagues introduced invited guests and a global TV audience to new services.

While there was a big focus on Apple News and Apple TV, Cook also revealed a revolutionary Apple credit card plus a gaming subscription service Apple Arcade.

Apple News+ attracts major magazine publishers

Cook told the audience the Apple News App is the #1 news app. Now Apple is bringing magazines to Apple News.

Apple is promising the best reading experience possible on a mobile device. Major US publishers on board at launch include Meredith, Hearst and Condé Nast.

The magazine service is initially available only in the US and Canada, and launches later this year in Australia and the UK.

The initial subscription price is US$9.99, which will give users access to subscriptions that otherwise would cost over US$8,000. Family sharing of the app is available for no extra charge.

“We’re committed to supporting quality journalism, and with Apple News+, we want to celebrate the great work being done by magazines and news outlets,” said Lauren Kern, editor-in-chief of Apple News. “We think the breadth and quality of publications within Apple News+ will encourage more people to discover stories and titles they may never have come across before.”

Apple News+ subscribers can access current and past issues and individual articles from The Atlantic, Better Homes & Gardens, Bon Appétit, Condé Nast Traveler, Elle, Entertainment Weekly, ESPN The Magazine, Esquire, Food & Wine, Good Housekeeping, GQ, Health, InStyle, Martha Stewart Living, National Geographic, New York Magazine, The New Yorker, O, The Oprah Magazine, Parents, People, Real Simple, Rolling Stone, Runner’s World, Sports Illustrated, Time, Travel + Leisure, Vanity Fair, Vogue, Wired and Woman’s Day.

Apple noted the availability will vary for each country.

In addition, Apple News+ includes The Wall Street Journal, Los Angeles Times and Toronto Star, Canada’s largest daily newspaper. Apple News+ also provides access to premium online publications such as theSkimm, The Highlight by Vox, New York Magazine’s sites Vulture, The Cut and Grub Street, and Extra Crunch from Verizon Media’s TechCrunch.

Apple TV+ coming to Australia spring 2019

Apple has also announced Apple TV+, which will feature original shows, movies and documentaries, coming this spring. The service will launch in 100+ countries including Australia.

Apple TV+, Apple’s original video subscription service, will feature a brand new slate of programming from the world’s most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more.

Some of the creators and actors shared the stage at the Apple event today.

“We’re honoured that the absolute best lineup of storytellers in the world – both in front of and behind the camera – are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this spring. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”

Additionally, Apple debuted the all-new Apple TV app and Apple TV channels coming in May 2019. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices.

Users can subscribe to and watch new Apple TV channels – paying for only services they want, like HBO, Showtime and Starz – all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalised Apple TV app.

Rights sales mean the choice of content in Australia will look very different to the US and other markets.

Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required.

Apple TV channels in the US will include HBO, Starz, Showtime, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits1, with more to be added over time around the world.

All the content will be downloadable for offline viewing.

Daily Mail Australia and Schwarzkopf partner for O-Week

Students at Orientation Weeks across NSW and Victoria were treated to hair makeovers as part of an activation series with Schwarzkopf in partnership with Daily Mail Australia, Zenith and Publicis Media’s content team.

Events were held at five university campuses across two states inviting prospective students in the brand’s key 16 to 24 demographic to trial a colourful new hair look using Schwarkopf products.

The aim of the campaign was to drive awareness of the Schwarzkopf Live Colour range and increase an intent to purchase. Through the activations, the partnership was able to reach the target audience.

Daily Mail Australia coordinated the five events in partnership with Polite Social, kicking off at the University of Sydney’s Camperdown campus on February 20.

The activation was also held at Macquarie University’s Macquarie Park campus before moving to Victoria, with events at Monash University’s Clayton campus and Swinburne University’s Hawthorn location.

The final activation took place at the University of Wollongong.

As well as getting a hair makeover, students taking part were gifted full size product samples and were also encouraged to take a picture of their new look at the GIF-enabled photo stand.

Daily Mail Australia promoted the events through sponsored content on the website exploring the key hair colour trends for 2019. The articles were also pushed out to Schwarzkopf’s key demographics in paid-for social boosting across Facebook and Snapchat.

The activation was also highlighted in social media stories across Daily Mail Australia’s Facebook page, which has a following of 4.3 million, and Daily Mail Australia’s Instagram account, reaching a total of 44,000 people.

Alice Duong, business director, Zenith added: “This was a fantastic campaign that allowed Schwarzkopf to engage with university students in a fun and relaxed environment and introduce them to the vibrant colours in their Live Colour range. Through this, we were able to meet Schwarzkopf’s objectives of showcasing how quick and easy Live Colour application can be. It was brilliant to see so many people trying different hair colours and creating new looks for themselves.”

Jessica Hunter, Daily Mail Australia commercial director said, “The power of Daily Mail Australia’s content, distribution platforms and commercial capabilities allowed Schwarzkopf to speak directly to its key demographic target – and O Week proved to be the best cultural moment for this brand and consumer alignment.”

Global TV demand report: 2018’s hottest Aussie digital originals

The 2018 edition of Parrot Analytics’ Global Television Demand Report has revealed the digital original series of the year for Australian audiences.

An analysis of Australian local productions reveals that the content travels best to the US, UK and New Zealand. The report notes that content travels better to China than Canada.

In terms of audience demand for digital originals, Netflix ranks #1 with a share of 67%. Original content commissioned by Amazon Prime Video and Hulu each had a share of 11%.

The most in-demand digital original in Australia was Chilling Adventures of Sabrina from Netflix, which has 17 times the demand of the average title in Australia. Also in demand were Titans and Star Trek: Discovery.

Not surprisingly Netflix was ranked #1 by audiences wanting drama and action/adventure originals. Netflix share was over 60% for both genres.

In the list of the Top 20 Digital Originals in Australia for 2018, Netflix titles accounted for 17.

Sports Week: Fox Sports & Seven’s footy sponsors, Footy TV ratings

Australia’s major football codes are going from strength to strength on subscription TV, with Multi-Channel Network reporting significant audience uplift for the Australian Football League (AFL) and the National Rugby League (NRL)’s opening rounds, and a solid line up of sponsors for each code.

Sponsors line up for winter football codes: Big sponsors and big ratings

The NRL has a starting line-up of 22 sponsors, including Bundaberg Rum, Ford, KFC, McDonalds, TAB and Youi Insurance, while 20 of the top brands in Australia have stepped up to support the AFL, including Bunnings, Holden, Mazda, and Sportsbet.

The brands backing the footy on STV are appearing in front of record audiences, with this weekend’s AFL Round One audiences up 17% compared to the same round in 2018, according to the latest ratings statistics collected by OzTAM.

This follows the record NRL opener on Thursday 14 March, with an average audience of 338,000 tuning into to watch the Storm take on the Broncos – which was the highest ever rating Thursday night game on Fox League, up 29% on last year’s season opener.

MCN CEO Mark Frain commented: “It’s been a great start for both the footy and the league, with the Foxtel platform continuing to build momentum following a breakthrough summer of cricket. We’re seeing a halo effect across all channels due to the interest generated by Fox Sports’ unparalleled coverage across different sports codes. As a result, we are seeing STV outperform ree-to-air in terms of audience growth in 2019, which is just the beginning of a strong year ahead for STV.

“Foxtel’s investment into sport like the Rugby World Cup and much anticipated winter programming like Game Of Thrones, coupled with MCN’s legacy in innovative integration solutions, will mean brands have access to the widest range of advertising opportunities in 2019.”

Head of Fox Sports Peter Campbell said: “The opening rounds of AFL and NRL have seen strong audiences watching Fox Footy and Fox League on Foxtel and we are buoyed by the fact these numbers don’t include consumers streaming their content on Foxtel Go or services like Foxtel Now and our new standalone sports streaming service Kayo Sports.”

For the AFL, key games ratings include:

• Collingwood v Geelong (Friday night): 311,000 average audience, up 21% on 2018 Friday night regular season and up 14% on round one last year
• Adelaide v Hawthorn (Saturday twilight): 241,000 average audience, up 12% on 2018 timeslot average and up 9% on Round one in 2018
• Brisbane v West Coast (On channel 503 Saturday night): 102,000 average audience, up 11% on 2018 regular season timeslot average and up 32% on the 2018 Round One game

For the NRL: key games ratings include:

• The final game of the Round One, Titans vs Raiders on the 17 March delivered 241,710 viewers, up 11% on last year’s Round One finisher
• Round two Raiders vs Storm on Friday, 22 March delivered a 7.7% audience uplift

MCN Foxtel sales and brand partnerships director Martin Medcraf added: “These codes are at the heart of Australian culture, and this year we are innovating how brands support the AFL and NRL across the Foxtel platform, including through our digital audiences on Kayo. At the heart of this offering are new forms of integration, and a dedication to enhancing the viewer experience. As a result, we are seeing rising audiences, more engaged footy fans, and more effective campaign opportunities.”

Three new sponsors join Seven’s AFL team for 2019

Seven’s 2019 AFL season got underway on Thursday night last week. The traditional season opener between Carlton v Richmond was up 6% YOY nationally, and Melbourne audience was up 14.4% YOY.

Seven also attracted a strong Friday night audience. The national audience for both matches was over 950,000 with metro audiences for both over 700,000.

Seven has revealed a roster of 18 major sponsors for its AFL season – new to the list this year are Sportsbet, realestate.com.au and Samsung.

Returning partners this year are Toyota, AAMI, Bunnings, Harvey Norman and Maccas.

Returning sponsors this year are Ashley & Martin, CBUS, Chemist Warehouse, Coles, CUB, Johnnie Walker, NAB, Swisse, Telstra and Virgin.

TV audiences for AFL Round 1

Carlton v Richmond

• Seven 968,000
• Fox Footy 236,000

Collingwood v Geelong

• Seven 945,000
• Fox Footy 311,000

Brisbane v West Coast

• Fox Footy 102,000

Bulldogs v Sydney

• Fox Footy 167k

Melbourne v Port Adelaide

• Fox Footy 189k

Adelaide Crows v Hawthorn

• Fox Footy 241k

Fremantle v North Melbourne

• Fox Footy 169k

GWS v Essendon

• Fox Footy 177k

St Kilda v Gold Coast Suns

• Fox Footy 125,000

TV audiences for NRL Round 2

Dragons v Souths

• Nine 692,000
• Fox League 230,000

Broncos v Cowboys

• Nine 750,000
•Fox League 250,000

Raiders v Storm

• Fox League 227,000

Manly v Roosters

• Fox League 211,000

Sharks v Titans

• Fox League 165,000

Knights v Panthers

• Fox League 245,000

Bulldogs v Eels

• Nine 516,000
• Fox League 220,00

Tigers v Warriors

• Fox League 272k

Roy Morgan: Netflix surges beyond 11 million users in Australia

Roy Morgan Research last estimated nearly 14 million Australians now have access to some form of pay TV/subscription TV, up 11.8% on a year ago.

The research firm commented it’s not just Netflix driving the increase with large year-over-year increases for several SVOD services including Netflix, Stan, YouTube Premium and Amazon Prime Video:

Over the last year Netflix has continued to lead the growth of Subscription Video on Demand (SVOD) services with over 11.2 million Australians in the three months to February 2019 now having a Netflix subscription in their household, up by 25.2% on a year ago.

The leading Australian-owned SVOD is Stan which is now accessible by over 2.6 million Australians up an impressive 45.2% on a year ago.

Smaller SVOD services including YouTube Premium (formerly YouTube Red), Fetch and Amazon Prime Video also experienced significant increases in users over the last year.

YouTube Premium (formerly YouTube Red), now has over 1.2 million users, up 31.9% on a year ago and Fetch now has nearly 760,000 users, up by 9% on a year ago.

However the largest increase was for Amazon Prime Video, which more than doubled its user base over the last year by 116.7% to over 570,000.

Michele Levine, CEO Roy Morgan, said:

“Pay TV/subscription TV services are an increasingly competitive marketplace in Australia. Going forward the battleground will be content and cost. To charge for a service there needs to be unique valued content e.g. live sport. Just this week we have learned that Australia’s leading football code the AFL has been approached by well-known global streaming giants about acquiring the rights for the AFL when the next rights deal begins in 2023.

“Foxtel has recently launched its own live-sport streaming service Kayo Sports which now reaches over 150,000 Australians only a few months after being launched. The AFL & NRL seasons, which are now beginning will provide a significant boost to Kayo Sports’ subscriber numbers.

“Before the advent of Streaming Video on Demand services Foxtel enjoyed the benefit of inertia – but Australians are a mobile lot and Roy Morgan data shows around 1-in-6 Australians move house every year – and when we move house we make decisions about landlines, energy suppliers and Foxtel subscriptions.

“Analysis of Roy Morgan’s ‘Technology Adoption Segmentation’ shows that Foxtel had moved into the mainstream in its heyday. However, contemporary analysis shows that newer entrants to the market that were initially being adopted by ‘Early Adopters’ and ‘Digital Life’ are now becoming mainstream themselves.

“In its early days Foxtel was also being driven by families with children – with extra content focused on kids programs and educational programs etc. Now young people have so many more options they aren’t one of the factors pushing their parents to have Foxtel.

“One factor that remains in Foxtel’s favour is its almost ubiquitious use in pubs, clubs, hotels and other outlets around Australia for watching sport. These Foxtel subscriptions which may number in the hundreds of thousands are not captured in the Roy Morgan consumer data which concentrates on households. Many Australians who watch sport on Foxtel in pubs and clubs around Australia are themselves not subscribers to Foxtel although they do consume Foxtel outside the family home.”

Box Office: Captain Marvel cruises past $30m on third weekend, Lego 2 opens #2

Takings slipped lower again across the weekend to the tune of 14% as the top 20 movies earned $10.02m.

Two new releases opened wide and they both made the top five.

Lower down the chart Bohemian Rhapsody sits at #13, taking another $99,000, down 20% week-on-week. The film sits at #6 on the all time list with $54.86m. It trails Titanic at #5 on that list by close to $3m and catching it could be too big a task even for the mighty music biopic.

#1 Captain Marvel $3.88m

As its global box office builds toward US$1b, the latest superhero blockbuster passed $31m in Australia. The film shed 190 screens to 645 as screen average sat just over $6,000.


#2 The Lego Movie 2 $1.91m

The sequel to The Lego Movie opened on 391 screens with a screen average of $4,895. The first movie of the franchise opened exactly five years ago with $5.7m on its first weekend and ended up with over $30m.


#3 Fighting With My Family $1.21m

The Stephen Merchant-directed film about a family of wrestlers was the second of two new releases to make the top three over the weekend and opened on 319 screens with a screen average of $3,822.


#4 Hotel Mumbai $632,000

Box office was down 35% for the second weekend with the film adding five screens to 268 with a screen average of $3,822.


#5 A Dog’s Way Home $350,000

Four weeks in the top five with the movie now over $4m. It remains on 256 screens with a screen average of #1,369,


TV Ratings Analysis: March 25

• Jess and Dan get down to business: MAFS union hits 1.315m
• Seven News Monday over 1m, but audience doesn’t stay
• The Project lifts close to 600,000 as Waleed meets NZ PM

Monday: Week 13 2019

By James Manning

• Seven News 1,009,000/964,000
• Nine News 873,000/885,000
• A Current Affair 828,000
• ABC News 768,000
• 7.30 664,000
• The Project 361,000/574,000
• 10 News First 404,000
• SBS World News 113,000

Breakfast TV

• Sunrise 273,000
• Today 196,000


Seven News managed to attract a metro audience over 1m at 6pm and then 964,000 for the News and Today Tonight at 6.30pm.

However the drop off is substantial with Home And Away starting its new week on 629,000. The week 12 average was 554,000, down from 576,000 in week 11.

My Kitchen Rules featured Colin judging with Pete again at an offsite where Ibby and Romel’s “heavenly” lamb gözleme was a hit with beer lovers at Young Henrys. The weakest dish – from Victor and G – means they are headed to an elimination challenge. The audience for another episode where no one left the series was 763,000 after 714,000 a week ago.

The second part of the wonderful Billy Connolly: Made In Scotland did 345,000 after 335,000 last week.


A Current Affair featured Simon Bouda reporting on the opening day of the William Tyrell inquest and Brady Halls found a Catholic priest reluctant to talk about a land sale. The series started the week on 828,000 after a week 12 average of 747,000, down from 782,000 in week 11.

Jess and Dan continue to be a ratings magnet for the 2019 season of Married At First Sight and the episode followed them from a Sydney Harbour cruise to their hotel rom last night with 1.315m watching, down marginally from 1.351m a week ago.

Bad Mothers then did 480,000 after 479,000 last week.


We suggested last week The Project might have trouble backing up its Scott Morrison special last Thursday. It’s actually done pretty well since with Sunday night’s interview with actor Tom Long and then Monday night’s double with Waleed Aly’s Jacinda Ardern exclusive and then Hamish Macdonald’s “Egg Boy” interview. An extended chat with the NZ PM would have been good though if there was any extra. The audience for the 7pm segment of the show pushed higher to 574,000 which is the best for some time – July 2018 in fact. The Ardern interview also had 2.1m+ views on Facebook.

After last week’s shock departure of Olympia Valance, Michelle Bridges was sent home last night on Dancing With The Stars. The episode was hosted solo by the busy Amanda Keller with the equally overbooked Grant Denyer in hospital with a slipped disc in his back. The episode did 464,000 for the elimination and 446,000 earlier, after 568,000 and 495,000 last week.


The channel recorded its second best Monday share this year with 7.30 on 664,000 after an average of 552,000 last week.

Australian Story had a fascinating look at podcaster and author Rosie Waterland. Contributors included ABC Radio’s Richard Glover and the episode was introduced by Osher Günsberg. Footage used included Waterland winning her ACRA in Melbourne last October. The episode was on 593,000 after 578,000 a week ago.

Four Corners then looked at right wing extremists in the wake of Christchurch with 580,000 watching after 556,000 last week.

Media Watch was then on 564,000 after 597,000 in week 11.

The Age’s Neil McMahon ranked one of the guests on Q&A last night close to the worst ever. How did it impact ratings? Last night did 414,000 after 355,000 a week ago.


A repeat episode of Michael Mosley’s Trust Me I’m A Doctor did 195,000.

The late night repeat of 24 Hours In Emergency was on 161,000 while the 7.30pm screening of The Kennedys did 147,000.

Week 13 TV:Monday
ABC Seven Nine 10 SBS
ABC 14.8% 7 19.1% 9 24.0% 10  10.7% SBS One 4.1%
ABC KIDS/ ABC COMEDY 2.6% 7TWO 3.4% GO! 3.6% 10 Bold 3.7% VICELAND 0.9%
ABC ME 0.5% 7mate 3.8% GEM 2.2% 10 Peach 1.5% Food Net 0.8%
ABC NEWS 1.1% 7flix 1.6% 9Life 1.1%     NITV 0.1%
    7Food 0.5%            
TOTAL 19.0%   28.4%   30.9%   15.9%   5.8%


ABC Seven Affiliates Nine Affiliates 10 Affiliates SBS
ABC 13.8% 7 19.6% 9 18.0% WIN 10.6% SBS One 3.7%
ABC KIDS/ ABC COMEDY 2.6% 7TWO 5.1% GO! 3.5% WIN Bold 3.5% VICELAND 1.2%
ABC ME 1.2% 7mate 4.7% GEM 4.1% WIN Peach 1.9% Food Net 0.8%
ABC NEWS 1.5% 7flix 1.5% 9Life 1.4% Sky News  on WIN 1.1% NITV 0.1%
TOTAL 19.1%   30.9%   27.0%   17.1%   5.8%


87.4% 12.6%
Monday FTA
  1. Married At First Sight Nine 1,315,000
  2. Seven News Seven 1,009,000
  3. Seven News / Today Tonight Seven 964,000
  4. Nine News 6:30 Nine 885,000
  5. Nine News Nine 873,000
  6. A Current Affair Nine 828,000
  7. ABC News ABC 768,000
  8. My Kitchen Rules Seven 763,000
  9. 7.30 ABC 664,000
  10. Home And Away Seven 629,000
  11. Australian Story ABC 593,000
  12. Four Corners ABC 580,000
  13. The Project 7pm 10 574,000
  14. Media Watch ABC 564,000
  15. The Chase Australia Seven 559,000
  16. Bad Mothers Nine 480,000
  17. Hot Seat Nine 465,000
  18. Dancing With The Stars Elimination 10 464,000
  19. Dancing With The Stars 10 446,000
  20. Q&A-Le ABC 414,000
Demo Top 5

16-39 Top Five

  1. Married At First Sight Nine 393,000
  2. My Kitchen Rules Seven 167,000
  3. The Project 7pm 10 155,000
  4. A Current Affair Nine 136,000
  5. Bad Mothers Nine 125,000



  1. Married At First Sight Nine 644,000
  2. My Kitchen Rules Seven 285,000
  3. The Project 7pm 10 262,000
  4. Nine News 6:30 Nine 251,000
  5. A Current Affair Nine 236,000


25-54 Top Five

  1. Married At First Sight Nine 706,000
  2. My Kitchen Rules Seven 325,000
  3. A Current Affair Nine 311,000
  4. Nine News 6:30 Nine 305,000
  5. Nine News Nine 282,000
Monday Multichannel
  1. Ben And Holly’s Little Kingdom ABCKIDS/COMEDY 193,000
  2. Peter Rabbit ABCKIDS/COMEDY 188,000
  3. Dino Dana ABCKIDS/COMEDY 176,000
  4. The Big Bang Theory Tx1 – (R) 9GO! 169,000
  5. Octonauts ABCKIDS/COMEDY 164,000
  6. Rusty Rivets ABCKIDS/COMEDY 160,000
  7. Peppa Pig PM ABCKIDS/COMEDY 159,000
  8. Andy’s Prehistoric Adventures ABCKIDS/COMEDY 157,000
  9. Peppa Pig AM ABCKIDS/COMEDY 154,000
  10. The Big Bang Theory Tx2 – (R) 9GO! 149,000
  11. The Big Bang Theory Tx3 – (R) 9GO! 147,000
  12. Kazoops! PM ABCKIDS/COMEDY 145,000
  13. M- Alien Vs. Predator PM 7mate 144,000
  14. Hey Duggee AM ABCKIDS/COMEDY 140,000
  15. School Of Roars AM ABCKIDS/COMEDY 135,000
  16. Doc Martin PM 7TWO 135,000
  17. Wanda And The Alien PM ABCKIDS/COMEDY 135,000
  18. Shaun The Sheep ABCKIDS/COMEDY 134,000
  19. Law & Order: Svu Ep 2 (R) 10 Bold 134,000
  20. NCIS (R) 10 Bold 133,000
Monday STV
  1. Live: AFL 360 FOX FOOTY 84,000
  2. Live: On The Couch FOX FOOTY 75,000
  3. Paul Murray Live Sky News Live 56,000
  4. The Bolt Report Sky News Live 51,000
  5. The Walking Dead FOX SHOWCASE 49,000
  6. American Dad! FOX8 44,000
  7. Live: NRL 360 FOX LEAGUE 43,000
  8. Credlin Sky News Live 43,000
  9. Family Guy FOX8 42,000
  10. Family Guy FOX8 39,000
  11. Speers Sky News Live 34,000
  12. American Dad! FOX8 34,000
  13. PML Later Sky News Live 34,000
  14. Live: Big League Wrap FOX LEAGUE 34,000
  15. NRL 360 FOX LEAGUE 32,000
  16. Criminal Minds TVH!TS 32,000
  17. Pj Masks Disney Junior 30,000
  18. CSI: Crime Scene Investigation TVH!TS 29,000
  19. Game Of Thrones BoxSets 29,000
  20. Shimmer And Shine Nick Jr. 28,000

Shares all people, 6pm-midnight, Overnight (Live and AsLive), Audience numbers FTA metro, Sub TV national
Source: OzTAM and Regional TAM 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM

Media News Roundup

Business of Media

Nine Sales transforms to focus on new markets as it preps 9voyager

Nine has confirmed the appointment of Tim Rose in the newly created role of director of sales – Nine+. Rose be will charged with leading a new team focused on providing marketing solutions to Australia’s 2.1 million small-to-medium business owners using Nine’s television, digital and publishing assets.

At the 2019 Upfronts, Nine unveiled plans to launch 9Voyager, which is labelled the first self-serve platform for television and BVOD, aimed at giving small-to-medium businesses access to the most powerful media combination to grow their business.

“Our Nine+ team across the country will provide a single point of contact for Australia’s small and medium businesses to access Nine’s TV, digital and publishing assets,” said Michael Stephenson, Nine’s chief sales officer.

“9Voyager is one of our major strategic initiatives in 2019. We have built world-class technology, we have simplified the TV buying process, we will launch with a brand-new proposition for SMEs, and we are ready to open our business to a whole new market.

“We are resourcing our business around high-growth products and new demand sources. Tim understands the needs of small-to-medium business owners and will launch 9Voyager when he joins.”

Rose has held several senior sales roles, including a decade at APN Outdoor where he was national sales director – direct and NSW sales director.

“Nine is clearly focused on growth and I can’t wait to be a part of opening up the business to new markets,” Rose said. “The Nine+ team will represent all of Nine’s assets to Australian SMEs and 9Voyager’s self-serve technology will give them a brand-safe alternative to Facebook and Google.”

Rose will join Richard Hunwick, director of sales – television, Nick Young, director of sales – digital, Matt Rowley, director of sales – publishing, Liana Dubois, director of Powered, Merryn Vincent, director of operations – publishing and Warwick Sharp, director of operations – television in the sales leadership team.

As part of the changes, Nine confirmed there had been a limited number of redundancies within the business in both technology and sales as it aligns its operations to high-growth products and markets post-merger.

Election policy: Greens call to give media regulators sharper teeth

The Greens want to beef up the powers of the media regulator, including penalties for breaching new broader community standards, such as bringing neo-Nazis and far-right extremists on to broadcasts, reports The AFR’s Max Mason.

In a broad range of media policies the federal Greens will take to the next election, the minor party is calling for the Australian Communications and Media Authority to be given broader powers to take action and create a media regulation framework, which is technology neutral.

It is advocating for an independent inquiry into social media and digital platforms, their roles in the rise of fake news, election interference and hate speech, as well as an examination of how to best make social media accountable for what is on their sites.

[Read the original]

Aussie ‘influencer’ platform shoots for US stars after big capital raise

Tribe, an Australian start-up that offers an online marketplace to link brands with social media influencers and content marketing specialists, has raised $10.5 million in external funding as it seeks to crack the potentially lucrative US market, reports The AFR’s Paul Smith.

Tribe has grown notably since it was founded in 2015 by TV and radio host Jules Lund, who was also earning some money as a so-called social media influencer at the time. Influencers are paid by brands to post on popular social media platforms such as Instagram, Twitter and Facebook about their products or events, and Tribe was set up as an online platform to connect them for marketing campaigns.

It is now looking to get a foothold in the US after building up a stable of over 50,000 influencers, which Tribe claims create over 20,000 pieces of content per month, and generates over $250,000 of branded content every day. Its influencers are not just celebrities, but are made up of groups from across society including mothers, students and professionals with large followings.

[Read the original]

Social media bosses face jail over terror content after Christchurch

Executives from Facebook, Google, Twitter and other social media companies could face jail time if their platforms fail to remove terrorist content under a legislative crackdown being prepared by the Morrison government in response to the Christchurch terrorist attack, report The Sydney Morning Herald’s Fergus Hunter and Jennifer Duke.

Prime Minister Scott Morrison is threatening to impose severe penalties on social media companies if they do not voluntarily make drastic changes to restrain the spread of extremist material on their services.

“We need to prevent social media platforms being weaponised with terror content,” Morrison said in a statement.

The proposal would make it a criminal offence to fail to remove offending footage as quickly as possible after it is brought to the attention of the platform. It would also be an offence to fail to rapidly remove footage that authorities have classified as “abhorrent violent material” and ordered be taken down.

[Read the original]

French Muslim group suing Facebook over Christchurch video

The French Council of the Muslim Faith (CFCM) has said it is suing Facebook and YouTube for allowing the public broadcast of a live video by the man who carried out the New Zealand mosque massacre this month, reports The Guardian.

The council said it was suing the French branches of the two companies for “broadcasting a message with violent content abetting terrorism, or of a nature likely to seriously violate human dignity and liable to be seen by a minor”, according to the complaint.

In France, such acts can be punished by three years’ imprisonment and €75,000 (£64,000) fine.

The CFCM, which represents millions of Muslims in France, said it took Facebook until 29 minutes after the beginning of the broadcast to take it down.

[Read the original]

Melbourne rejects JCDecaux’s upgrade of Telstra payphones

The City of Melbourne has rejected 81 applications from JCDecaux to upgrade Telstra’s payphone network and will go to a tribunal to try to prevent the French outdoor advertising giant bypassing it and installing new panels, reports The AFR’s Max Mason.

The move could have major implications for the City of Sydney tender, where the council is also locked in a battle with JCDecaux over the payphone upgrades, as revealed by The Australian Financial Review in January, which include 75-inch (190-centimetre) digital advertising screens.

[Read the original]

News Brands

The Australian announces its own rich list tracking the top 250

News Corp has revealed the inaugural edition of The List — Australia’s Richest 250, published as a special magazine in The Weekend Australian on Saturday.

The List is being edited by former BRW Rich List editor John Stensholt who joined The Australian last year.

Property dominates The List, contributing 68 members including billionaires Harry Triguboff and Lang Walker. Many members of The List have also made their fortunes in industries such as transport and mining, before diversifying into residential and commercial property investments.

The List is being called the most comprehensive study of the country’s wealthy elite ever undertaken in Australia, with more people featured – 250 – than ever before. There are 96 billionaires and 27 women on The List, with an average wealth of $1.27 billion for the 250 members of the edition.

The entire wealth for the 250 is almost $320bn.

The inaugural edition of The List is dedicated entirely to news stories and features on Australia’s richest individuals and families, tapping into the lessons behind their business careers and identifying trends in the creation of personal wealth.


SCA’s #1 digital radio station Triple M Classic Rock coming to Hobart

Triple M Classic Rock and Easy Hits will be available in Hobart from April 1 when Commercial Radio Australia rolls out digital radio in the Tasmanian capital.

Southern Cross Austereo said listeners will be able to listen to the music and shows heard on Triple M Hobart and Hit100.9, as well as the two new digital radio stations – Australia’s #1 digital radio station with 268,000 listeners, Triple M Classic Rock, and Easy Hits.

Triple M Classic Rock features classic rock anthems from AC/DC to Led Zeppelin, The Rolling Stones to Pink Floyd. The legendary Alice Cooper who hosts his own show every night.

With 169,000 listeners nationally, Easy Hits offers continuous favourites like Madonna, George Michael, Adele, Bruno Mars, Ed Sheeran and more.

Southern Cross Austereo’s CEO Grant Blackley said, “We are excited about launching Triple M Classic Rock and Easy Hits in Hobart and expanding our digital radio footprint even further afield.

“We value the importance of being a part of the emerging digital radio landscape, with Hobart to be the first city outside of the major metro markets to have digital radio. The presence of our digital stations in Hobart further strengthens our position and commitment to investing in digital radio.”

The stations will be available from April 1 via the Hit and Triple M Network apps, the Triple M Classic Rock and Easy Hits websites, or on a digital radio.

2GB’s Ray Hadley apologises ‘for any hurt’ after bullying accusations

Macquarie Media’s 2GB radio host Ray Hadley has responded to accusations of bullying from a former colleague, apologising “for any hurt” while defending himself and describing their relationship as like a father and son.

Hadley’s former long-time producer, Chris Bowen, recently criticised the Sydney-based radio shock jock in a lengthy Facebook post complaining of “vile” treatment he claims he experienced at work.

Bowen resigned from 2GB two years ago and described in the post suffering from mental health problems for “a number of years”.

After seeking treatment, psychiatric advice had pointed towards causes including trauma, such as his parents dying, and bullying he said was experienced in his previous job with a popular broadcaster, who he didn’t name.

On Monday morning, Hadley told listeners that Bowen accused him of “systemic bullying”.

“Now given I’ve previously admitted my shortcomings earlier in my career I feel obliged to defend myself here,” he said.

“Through our years together we became very close, probably more like a father and son relationship and given what he had to deal with personally I tried as best I could to help him through some very difficult situations … At times our relationship could be volatile, he would go off and so could I.”

He said one of the “saddest parts” of his life as a broadcaster was the end of their relationship.

Bowen said Hadley’s on-air statement “falls into a category known as ‘gaslighting’ and I reject it”.

[Read the original]

Ray Hadley apologises for ‘bullying’ as more ex-staffers detail abuse

Broadcaster Ray Hadley went on air to apologise on Monday for any hurt he may have caused his old producer as more former staffers took to social media to detail the abuse they allegedly endured, reports News Corp’s Matthew Benns.

Hadley decided to speak out after his former panel operator Chris Bowen posted on Facebook that he “suffered mental health problems” after “16 years of intense bullying”.

But even as Hadley was apologising on air, former staffers were posting that they had been “screamed at” by the radio host with ex-2GB employee Jesse Chard describing a “blistering shrieking tirade”.

Others added their names to the posts. Former presenter Mark Kennedy wrote: “I, too, was bullied by Ray Hadley … and 2GB did nothing.” Siobhan Moylan, a former producer for Hadley’s program, wrote in support of Bowen’s initial post saying: “Bullies prey on vulnerable little sweeties – like you were when we were young at GB.”

Former producer Lisa Casey wrote: “I also had a massive spray from Ray, over something as minor as footy tips on the website. He hauled the web team into the studio while news was on, and screamed at everyone.”

[Read the original]


Relationship guru and fans fuming as Dan and Jess remain on MAFS

A relationship guru has slammed the decision of Married At First Sight’s experts to allow Jessika Power and Dan Webb to continue on the show after they cheated on their respective partners to be together, reports News Corp’s Lydia Pedrana.

During Sunday night’s episode, Power and Webb came clean on their affair which has been unfolding for several weeks, and requested to “re-enter the experiment” as a couple. The show’s experts, Mel Schilling, John Aiken and Trisha Stratford, decided to allow it.

A spokesman for the producer, Endemol Shine Australia, said: “The expert’s role is to observe what happens within the experiment, not to change its course. For this reason the experts decided to allow Jess and Dan to explore their relationship further within the experiment.”

Counselling psychotherapist, Dr Karen Phillip, who specialises in relationship advice described the situation as “immoral and unethical”.

[Read the original]

Channel 7 newsreaders team up for Run for the Kids

Peter Mitchell, Tim Watson and the Channel 7 Melbourne newshounds know how to chase a story, reports News Corp’s Nui Te Koha.

But, on Sunday, April 7, they will be in hot pursuit of each other at the Herald Sun/Transurban Run.

“We’ve got quite a few runners in the newsroom who are participating,” Seven newsreader Mitchell said. “I’m really proud of them all.

Now in its 14th year, the Run for the Kids has two new courses that allow every entrant to walk or run over the Bolte Bridge.

The event is the single biggest fundraiser for the Good Friday Appeal, raising $17.1 million since 2006.

Photo: Jake Nowakowski/News Corp

[Read the original]

To Top