Mindshare retains National Australia Bank for another three years


Maria Grivas: “The NAB relationship means the world to us and we are thrilled to continue our partnership”

GroupM agency Mindshare has announced it has retained business with National Australia Bank (NAB) for another three years. 

This marks a significant milestone in the decade-long collaboration between the agency and bank, underscoring the strength of the partnership.

Mindshare will continue to provide comprehensive media services, including media planning and buying across all channels, specifically in the areas of Performance Media, SEM (Search Engine Marketing), Search Engine Optimization (SEO), Social, and Programmatic.

In addition, the agency will continue to provide NAB with full media analytics support in collaboration with GroupM’s tech consultancy Acceleration, taking full advantage of the suite of analytics solutions and econometric modelling available to enhance NAB’s marketing strategies and business outcomes.

Maria Grivas, CEO of Mindshare Australia & New Zealand, said: “The NAB relationship means the world to us and we are thrilled to continue our partnership. The fact NAB have chosen to retain our services is a testament to the effectiveness of the work we have delivered over the past decade. We have an amazing team on the business, led by Chris Solomon, and the work the team deliver for NAB is exceptional. We’re proud of the value we deliver to NAB, and its customers, and we are all just so excited to deliver the next era of Good Growth together.”

Christian Solomon, MD of Mindshare Melbourne, said: “The work we do with NAB delivers continued positive outcomes for their business and customers, and we’re dedicated to maintaining this momentum. A big thanks to all our friends at NAB and our amazing Mindshare NAB team led by Sylvia Pickering and Mark Tzintzis.”

Mindshare has a history of award-winning work for NAB, including winning the MFA Brand Impact award.

In the past 12 months, Mindshare has retained close to $100m of business in Australia without pitching, on top of significant new business wins, which most recently includes Unilever.

Globally, Mindshare is Cannes Lions Media Agency of the Year 2023.

See also: Unilever Australia and New Zealand appoints Mindshare as its media agency

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