Meta has unveiled new Brand Rights Protection product updates aimed to further empower businesses to take control of how their brand is used and help protect people from harmful or misleading experiences.
The tech giant has automated detection and content review systems that remove fake accounts and scam posts.
The company said that in 2024 it removed more than 157M pieces of ad content globally across Facebook and Instagram for violating our policies against Fraud, Scam, and Deceptive Practices or Unacceptable Business Practices.
Meta collaborated with experts, law enforcement and industry partners to share insights that can held threat actors accountable.
It noted that while it dedicates extensive resources to fight fraud and scams, businesses also have an important role to play in protecting their brands.
The tech giant said it provides many ways to report and resolve issues around fraud and scams, including Brand Rights Protection, a single tool that enables businesses to monitor for and report misuse of their brand across ads and organic content on Facebook and Instagram – such as intellectual property infringement and business impersonation.
Expanded scam ad reporting
After an initial test, all businesses enrolled in Brand Rights Protection now have the ability to report suspected scam ads at scale, even when it does not explicitly use their intellectual property.
This includes suspected scams and misleading ads that exploit a brand’s name without authorization.
To access this option, use the “Other” violation type on the ads tab of Brand Rights Protection. With this expanded capability, businesses will be able to better protect their brands and customers from potential scams.
Simplified takedown request experience
In an effort to streamline the process and reduce the administrative burden on people using Brand Rights Protection, we have redesigned the takedown request experience to minimise required steps.
The Drafts tab (previously called Requests) now has sub-tabs per violation type: Copyright, Counterfeit, Impersonation and Trademark. Businesses are also now able to search or filter within the Reports tab using email report IDs, keywords, trademark names and report owner names.
This simplified reporting experience on Meta is more intuitive and user-friendly, making it easier for brands to manage and execute their takedown requests – ultimately requiring fewer steps and saving them time.