Food delivery platform Menulog will shut down its Australian operations within two weeks, ending a 20-year run in the local market that spanned celebrity campaigns, brand reinventions and fierce competition.
The company confirmed it will stop taking orders from midnight on Wednesday, November 26, urging customers to redeem any outstanding credits or vouchers before that date. Around 120 employees will be affected.
From Snoop Dogg to Katy Perry
Menulog’s local presence stretched beyond food delivery – it was a pop-culture brand in its own right. The company became known for its big-budget marketing, headlined by Snoop Dogg’s “Did Somebody Say Menulog” campaign and later a remake featuring Katy Perry.
Those partnerships helped Menulog carve out a mainstream identity at a time when app-based delivery was exploding, though it struggled to translate cultural awareness into long-term market share as global giants poured in.
Redundancies and payments offered
In a statement, Menulog chief executive Morten Belling called the decision to exit “tough” but necessary.
“Today is a tough day for the Menulog business and I would like to reassure everyone this decision was not taken lightly,” Belling said.
Menulog said affected employees would receive redundancy packages and employment support, while “eligible couriers” will be entitled to a four-week voluntary payment. The company cited “challenging circumstances” and said the closure would allow it to “focus on accelerating growth and investments in other markets”.
Union calls for better gig standards
The Transport Workers’ Union (TWU) said the move would shock thousands of riders who rely on Menulog for income.
“We will be working to ensure those workers receive pay for their work and fair exit payments over the coming weeks,” said TWU national secretary Michael Kaine.
Kaine accused the former Coalition government of failing to act on gig-economy standards, saying Menulog’s attempt to offer more secure conditions came “too late in a market built on exploitation”.
“We are paying the price for Coalition governments’ inaction now – not just with jobs that are exploitative and dangerous, but with fewer options for customers in an unsustainable industry engaged in a race to the bottom,” he said.
Market consolidation continues
Menulog’s exit follows the collapse of Deliveroo in 2022 and Foodora in 2018, continuing the industry’s shake-out.
The departure leaves Uber Eats and DoorDash as the dominant players in Australia’s food delivery sector – a market once defined by celebrity-driven marketing and now by consolidation and cost discipline.