TAG has partnered with the Melbourne Holocaust Museum to help elevate the organisation’s social media strategy, supporting its mission to advance remembrance, education and the fight against prejudice.
TAG will help connect the museum’s vital work with wider audiences through a purpose-driven, future-focused social media strategy.
A key focus of the partnership will be amplifying the museum’s corporate engagement programs, designed to deepen understanding, strengthen leadership awareness and drive important conversations within Australian businesses.
“Social media is now one of the primary drivers of brand awareness, education and community engagement,” TAG Partner and Head of Growth & Marketing Zoe Goodhardt said.
“We are honoured to help ensure the museum’s stories, lessons and conversations reach the audiences who need them.”
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The museum is a world-class centre dedicated to honouring the lives of Holocaust survivors and fostering understanding in today’s society.
Dr Breann Fallon, CEO of the Melbourne Holocaust Museum, said the partnership would allow the museum to bring its corporate engagement programs to a wider audience.
“In today’s climate, the need for education, remembrance and challenging prejudice is more important than ever,” Dr Fallon said.
“Working with TAG enables us to use social media not just as a communication tool, but as a platform to engage and educate the community.”
TAG is a digital growth consultancy combining strategy, people, marketing and technology to unlock growth across the full customer journey. Its client portfolio includes MYOB, Modibodi, Morgans, Australian Unity and Nala.
Top image: Zoe Goodhardt. Image: TAG and Melbourne Holocaust Museum
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