Mediaweek is excited to announce its extensive coverage of SXSW Sydney brought to readers, listeners and viewers by Ryvalmedia and News Shorts.
Mediaweek‘s coverage will include a pre-SXSW podcast that will launch next week – Heavy Hitters SXSW – a special edition of the existing Heavy Hitters series and hosted by Mediaweek editor and GM, Trent Thomas. The first episode will feature SXSW managing director Colin Daniels, and Ryvalmedia’s Sydney strategy lead Cameron Roberts as they talk about the best ways to maximise a first time attendees’ SXSW experience. The series will also feature Seven’s Mel Hopkins & Kurt Burnette, Pinterest’s Lottie Laws & Mecca Brands Hannah Fillis, Osher Günsberg, and News Corp’s Paul Blackburn & Vudoo’s Nick Morgan.
During SXSW Sydney, Mediaweek will be producing both extensive written and video coverage of the event daily, with a video series MW @ SXSW Sydney presented by Anita Anabel.
This level of extensive and premium content would not be possible without the support of our sponsors, Ryvalmedia and News Shorts.
Lou Barrett, managing director national sales at News Corp Australia, said:
“We’re thrilled to join forces with Mediaweek, bringing all the colour and excitement of SXSW Sydney to our valued clients and industry partners. With a marked increase in mobile video consumption in Australia, this partnership reinforces our commitment of delivering engaging content to audiences in new and innovative ways. Presented through the lens of ‘News Shorts’ – the latest iteration of our Total Video product offering – marketers can better engage their audiences across our network through the growing power of short-form vertical video formats”
Bianca Falloon, general manager of Ryvalmedia Sydney said:
“Ryvalmedia is delighted to support Mediaweek’s partnership with the inaugural SXSW Sydney festival, and its celebration of the convergence of tech, media, music, education, and culture.
“SXSW is the most forward-thinking event around for global professionals, it’s a coup for Sydney to be hosting the first event outside Texas, and it offers the industry a world class opportunity for discovery, learning and inspiration from the world’s leading creative talent, brands, and next-generation start-ups.
“The Ryvalmedia team is excited and eager to attend the festival to spark our imaginative thoughts, find meaningful digital and future trends, and ultimately, to help our client partners accelerate their connection to culture to build stronger memories for their brands.”