The Creative Agency 50 will count down the top 50 most influential and powerful creative agency executives in the country and examine how they positively influence the industry, their organisation, and the client’s business. This list will be revealed in the lead up to the Mediaweek 100 Industry Lunch at the Crown Sydney’s Pearl Ballroom on October 13.
While you don’t have to be nominated to make the Creative Agency list, the considerations portal exists to allow people to put their case forward to make the list or improve their placement.
The list will be edited by Mediaweek’s Editor and General Manager, Trent Thomas, and Mediaweek’s marketing/agency editor-at-large, Darren Woolley.
Woolley is also the Global CEO of TrinityP3 which is one of Australia’s largest and most influential independent marketing/pitch consultancies. TrinityP3 has a significant presence in Australia where it leads the pitch process for many of the country’s leading advertising accounts as well as having offices in London, New York and Zurich. This makes Woolley one of the most relevant and respected voices in the industry.
A scientist by training, Woolley fell into advertising as a copywriter but ended up creative director of JWT before moving over to launch TrinityP3 in 2000, where he has sought to bring a more rigorous approach to the selection of agencies and marketing partners for brands.
The criteria will be:
1. Real power is positively influencing your industry, your organisation, your category and your client’s business.
2. Your role in the industry is a table stake to the top 50, but what you do with that power counts.
3. The media industry faces many issues and challenges around ESG: including DEI, environmental sustainability, workplace safety, ad fraud, transparency, and more.
4. The Agency 50 is about recognising those who not only have positions of power and influence but are actively using their position to encourage the industry to address these issues for the benefit of their clients, employees, businesses and their business partners across the entire media supply chain.
Commenting on this announcement, Mediaweek GM and Editor, Trent Thomas said: “The Creative Agencies in Australia are thriving, and we feel like this list will both recognise the amazing local talent that we have but also compliment the Media Agency 50 list being announced on October 13.”