The inaugural Mediaweek Academy is set to launch in February 2023* and is jam-packed with invaluable media knowledge from a bumper lineup of Legends and Superstars.
The course framework – beginning on February 22 2023 – is spread over 10 months and will feature a special blend of interactive elements, Q&A, regular lectures, a feedback loop, and a personalised action plan to implement back in your business after each session.
See more: Mediaweek Academy confirms its full list of Legends and Superstars for 2022-2023 season
Industry expert Greg Graham will lead the sessions which will feature a Superstar of the industry discussing their insights in their respective specialist areas, alongside an industry Legend sharing their career development wisdom.
Mediaweek spoke to Graham about the inaugural event ahead of its launch next month.
“After months of planning, it’s really exciting to see it come to fruition. I feel like we’ve got real momentum now that the lineup has been announced,” he said.
When asked what makes the Mediaweek Academy unique, Graham pointed to the rare and invaluable combination of media Legends and Superstars.
“I think it’s the combination of having the incredible legends and then the fresh perspective of the superstars. So the unique blend of experts is really powerful and exciting.”
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Rose Herceg, Jules Lund, Julia Zaetta and Adam Ross
The Mediaweek Academy focuses on young up-and-coming talent.
“They’re going to learn a lot and be inspired by the perspective of the legends and superstars, and I think it will really fast-track their careers. Afterwards, they’ll be getting promotions or being offered another job because they’ve done the course,” said Graham.
With the current talent crisis, Graham said the industry can do more to help attract & retain employees, such as providing access to courses like the Mediaweek Academy.
“I think more things like this academy will help the talent crisis. The more the better. Every time you learn something new, you pick up a new skill, or you get inspired to listen to great perspectives from the legends and young talent; it helps you grow and learn.
“And people are never too old to invest in their education, so more of these kinds of courses are great for the industry to invest in.”
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When asked about curating the topics, Graham said each subject provides valuable and relevant content.
“It was a combination of my experience over the years. I’ve been involved in training and development, and coaching for a long time. So people are always asking me about career development and presenting, and asking ‘what more can we do?’
“So, I guess it was a combination of people reaching out to me and utilising the courses we’ve run with some agencies that worked well, as well as listening to what people want.
“I’ve already had people come to me for next year asking if they can register or add ideas, which we are, of course open to.”
Early Bird tickets are available December 16, a saving of 25%.
“The Early Bird package is truly a great saving, so it’s best to take advantage of it while it’s available,” said Graham.
Full season pass tickets are currently available to purchase. Companies are welcome to reach out to Mediaweek to discuss alternative ticketing options.
John Steedman, Rebecca Drummond, Mark Buckman and Duncan McGrath
The course structure:
• Wednesday, Feb 22 – Career growth & development – with Legend John Steedman and Superstar Rebecca Drummond, from Wavemaker ANZ
• Wednesday, March 29 – Building client trust & respect – with Legend Mark Buckman from Accenture Song, and Superstar Duncan McGrath from Google
• Wednesday, April 26 – Sales & negotiation skills – with Legend Genelle Sharples from Telstra and Superstar Philippa Noliea-Tani from Wavemaker
• Wednesday, May 31 – Building your Personal Brand – with Legend Sunita Gloster from Gloster Advisory and Superstar Lara Brownlow from LinkedIn
• Wednesday, June 28 – Listening skills – with Legend author Oscar Trimboli and Bare Feat founder Chloe Hooper
• Wednesday, July 26 – Pitching to Win – with Legend Graham Webster from Enth Degree, and Superstar Joe Frazer from Half dome
• Wednesday, August 30 – Storytelling/Presenting Skills – with Legend Rose Herceg from WPP, and Superstar Jules Lund from Tribe
• Wednesday, September 27 – Inspiring Creativity – with Legend Julia Zaetta from Harris Farm Mag, and Superstar Adam Ross from Coca Cola
• Wednesday, October 25 – Partnerships & Collaboration – with Legend Lou Barrett from News Corp, and Superstar Danni Hudson from Snap Inc.
• Wednesday, November 29 – Leadership/Management Mindset – with Legend Katie Rigg Smith from Mindshare, and Superstar Jimmy Hyett from This Is Flow
Early Bird tickets are available until December 16.
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* Updated course dates (original dates were July 2022 to Feb 2023)