The partnership, will bring increased content co-creation opportunities to engage Australian youth audiences to MBCS and agency partner clients, unlocking local video production, UGC content and licensing, talent and event extensions based on client and campaign needs.
Angélica Naranjo, head of original and integrated content, MBCS said: “We have built our reputation producing work that authentically connects brands with audiences through partnerships with publishers, rights holders and talent, delivering best in class short and long-form content that powers up media plans.
“Our new LADbible Group partnership will build on the great work we already deliver to clients and partners locally and we are thrilled to be partnering with the team,” Naranjo concluded.
Rachel Hall, head of sales, LADbible Group said: “At a time where attention metrics are becoming increasingly important for our partners; we plan to not only deliver high impact, brand-lifting campaigns through this partnership, but also prove the power of effective organic social planning and buying when targeting youth audiences.
“MBCS has identified the need for more content-led partnerships, and we’re delighted to join them in support of this ambition.”
The partnership is effective immediately.
Last month Mediabrands Content Studio (MBCS) further strengthened its senior creative team with the appointments of Marshall Campbell as general manager, client service and Luke Simkins as group creative director.
Combined, the duo bring more than 25 years of experience to the agency from working both client and agency side in Australia and the UK. Campbell’s remit will focus on senior strategic advice and client service leadership, and Simkins’ responsibilities include creative direction and leadership across the agency’s creative team.
Olivia Warren, managing director of Mediabrands Content Studio, said Simkins and Campbell join at a time of strong agency growth coming off the back of a stellar year in 2022, and she was delighted MBCS’ clients will now benefit from an even stronger creative offering.
See also: Mediabrands Content Studio welcomes two appointments senior creative team
Top image: Angélica Naranjo