MFA EX names new Sydney and Melbourne venues, unveils event theme ‘Change for the Better’

Media Federation of Australia (MFA) MFA EX announces Sydney and Melbourne venues for 2024

MFA EX 2024 will take place in Melbourne on Thurs 5 Sept at The Timber Yard, and Sydney on Thurs 19 Sept at White Bay Cruise Terminal.

The Media Federation of Australia (MFA), has announced the 2024 venues for its dual-city flagship event, MFA EX in 2024, further noting that this year it will be tackling the theme of ‘Change for the Better’.

Kicking off in Melbourne on Thursday 5 September at The Timber Yard, and in Sydney on Thursday 19 September at White Bay Cruise Terminal, the industry body has stated the new venues will “accommodate larger audiences following previous years’ sell-out events.”

Last year, MFA EX saw over 2,500 professionals from all levels come together for the conferences in Sydney and Melbourne to be inspired by insights and new ideas on best practices, innovation, and people development.

Th event saw discussions on industry hot topics, including the Great Industry Debate – AI vs. EQ, greenwashing and arriving at a personal Net Zero roadmap and stereotyping in media.

“The content on stage reflected that purpose in its thought leadership and in creating a rallying cry to all of us – from arriving at your own Net Zero Roadmap to understanding the brilliant media thinking behind One House, from learning about the important work of the Unstereotype Alliance to understanding media’s role in the upcoming referendum on the Voice to Parliament,” said MFA’s chief executive officer, Sophie Madden to Mediaweek.

See also: Sophie Madden reflects on the success of MFA EX, the Awards and how the industry showcased the “We Are The Changers” purpose

Content submissions for MFA EX sessions are currently open, with member agencies nationally are invited to submit content proposals by 28 March for presentations and panel discussions. 

MFA awards co-chairs Sophie Price and Chris Colter said: “We’re excited to be bringing the industry together again for this important event, bigger and better than ever before, to champion our industry purpose of We Are The Changers.

The goal of MFA EX is to highlight ground-breaking media thinking, innovation, people development and best practice in driving marketing effectiveness, all the while making the case for positive change. We can’t wait to see what inspiring and thought-provoking ideas are put forward by our industry colleagues.”

See also: Decline in churn, drop in vacancies and industry growth: MFA industry census reveals the health of Australia’s media agencies

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