Marketplacer partners with CitrusAd to deliver advanced advertising opportunities

Marketplacer and CitrusAd

The partnership enables the easy build and growth of online marketplaces at scale

Marketplacer has announced it has signed a partnership agreement with CitrusAd to deliver advanced advertising opportunities.

This partnership between the global technology platform and retail media tech company enables the easy build and growth of online marketplaces at scale.

It will enable suppliers on Marketplacer-powered platforms to “stand out” on the digital shelf thanks to sponsored products ads which drive incremental sales. This will also enable the marketplaces to win their fair share of retail media revenue, which is set to double in size to over $60bn, between 2021 and 2024 in the US alone.

CitrusAd is helping retailers, distributors and wholesalers of various sizes build retail media networks in over 30 countries.

Adam Skinner, CitrusAd COO, explained: “This partnership with Marketplacer further cements CitrusAd’s vision for retail media for everyone, everywhere. This solves the long-standing challenge of enabling marketplaces and their suppliers to benefit from the retail media revolution. Marketplaces are hugely important in ecommerce and are a high-growth sector.”

Vanya Jakovljevic, Marketplacer Americas partnerships lead, said: “Partnering with CitrusAd gives our clients access to new revenue streams and allows them to accelerate their marketplace strategy through the industry’s most flexible, unified media network solution.

“By implementing CitrusAd via Marketplacer, you can maximise a marketplace’s earning potential through its seller networks and brand partners. We’ve seen brick and mortar supermarkets get the most out of their shopper base for years, giving them the competitive edge through smarter media that reaches more shoppers across more channels. Now marketplaces can do the same.”

CitrusAd is the only company in the market that can effectively unleash this functionality for Marketplacer. It means sellers can understand what products to push and recommend to their customers as well as understand cart behaviour.

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