Surfing champion Mick Fanning and Balter Brewing Company have launched a book, titles ‘Beers do come true: the definitive guide to achieving your beers.’
The book, available in pubs and bars across Australia, is made entirely from beer coasters, with each page doubling as a detachable sample of the full publication and a coaster.
“This book is for all those seeking inspiration to get a beer. And yearning for a place to put that beer,” said author Fanning.
‘Beers do come true’ is the first in a series of Balter Pub Publishing books, serving as a tongue-in-cheek parody of the self-help books that flood the market each new year.
It opens with a three-step philosophy printed across the first coaster: “Believe you can have a beer. Ask for a beer. Receive a beer.” From there, the pages offer a run of satirical philosophical lessons.
The book will be available online and at selected venues that stock Balter from mid-January.
Balter Brewing Company head of marketing Genna Nibaldi said “good beer is a dream everyone can attain.”
“That’s why World Champion author Mick Fanning wrote Beers Do Come True, an indispensable guide to the beer getting process,” she said.
“We also believe that coasters are overlooked as a medium. Sure, they’re absorbent, but we wanted to see if they could absorb as well. So, we partnered with Mick to create a book on beer, which you can also put a beer on. Which is great, because you can’t drink in a library, but you can read in a pub.”
ATime&Place founder Matt Lawson said, “Publishing isn’t dead, it’s just gone to the pub.”
“Did Balter and Mick just create a new distribution channel for books while also inventing a new way to construct them? Or, did we just put a few cents of binder’s glue on the side of some coasters? We did both,” he said.
Credits:
Client: Balter Brewing Co
Head of Marketing: Genna Nibaldi
Creative Director: Ben Trueman
Brand Manager: Cass Risteski
Production Assistant: Amber Paki
Art Director: Nelson Nokela
Trade Marketing Manager: Penny Cameron
General Manager: Trent Aldons
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Creative: Andy Matthews
Senior Designer: Caity Moloney
Senior Finished Artist: Ian Lewis
Head of Broadcast: Marlese Byfield
Senior Producer: Christina Dess
Head of Ai & Motion: Rob Weir
Chief Executive Officer: Adrian Mills
General Manager: Britt Rigoni
Planning Director: Sally Denniston
Account Manager: Evelyn Dalton
Production: ATime&Place
DOP: Nick Rieve Kilogram
Second Camera: Nathan Prostramo, Nearby Studio
Sound Recordist: Mannin Allen-Scott – Kilogram
Gaffer: Ben Russell – Kilogram
Online: Crayon
Sound: Squeak-E Clean
Print: Advent Print Media