Men’s lifestyle publisher Man of Many has unveiled a long-form campaign in partnership with watchmaker Seiko Australia.
Shot across Fitzroy Island and Cairns, the campaign marks the launch of Seiko’s Prospex Diver’s Australasian Limited Edition watch and shines a spotlight on the conservation work of the Cairns Turtle Rehabilitation Centre and its co-founder, Jennie Gilbert.
The video, produced by Man of Many’s in-house content studio, demonstrates the publication’s continued investment in high-quality, impact-driven storytelling.
The team brought Seiko’s Save the Ocean initiative to life through a distinctly Australian lens, capturing both the beauty of the reef and the human stories behind it.
Connecting emotion and purpose
“We’re seeing brands increasingly turn to storytelling that creates emotional connection, content that not only informs but also inspires,” said Harry Parsons, head of branded content at Man of Many.
“This project with Seiko was an inspiring and rewarding experience. Telling Jennie’s story and highlighting the vital work of the Cairns Turtle Rehabilitation Centre allowed us to shine a light on the importance of turtle conservation while capturing the heart of Seiko’s purpose.”
The video documents Gilbert’s work rehabilitating injured sea turtles through interviews and connects audiences with Seiko’s purpose-driven philosophy.
This project marks the third major collaboration between Man of Many’s creative team and Seiko.
Credits:
Client: Seiko Australia Pty Ltd
Videography & Photography: Co Content
Publication: Man of Many
Creative Production: Harry Parsons