View Media Group (VMG) has announced a wave of new contracts with prominent Australian real estate agencies for its residential marketing solution, view.resi. The platform, launched in late 2024, offers a performance-driven alternative to traditional property marketing channels.
New agencies joining the platform include Highland, Marshall White, BresicWhitney, Abercromby’s, Clarke & Humel, Sotheby’s Byron Bay, Kim Jones & Co, Richardson & Wrench, and BigginScott Richmond. These additions expand VMG’s existing client base, which already includes Place, Stone, Century21, Coronis, and Woodards.
The view.resi platform combines VMG’s data-led tools with the Acquire performance marketing solution to address four key challenges cited by real estate professionals: rising marketing costs, reliance on dominant listing portals, lack of control over customer data, and effective use of AI.
Marshall White’s Group Sales Director, John Bongiorno, said the decision followed extensive market testing and marked a strategic shift for the agency. “The industry is getting smarter and we aim to stay ahead of the pack,” Bongiorno said. “The view.resi solution will help us own our customer data and deliver results for our vendors.”
Antony Catalano, Executive Chairman at VMG, said the calibre of new signings demonstrates the industry’s demand for alternatives that offer cost efficiencies and data autonomy.
“It’s clear the industry has been waiting for a solution like ours to help agents control increasing marketing costs, own their customer data and help them map their own path to independence,” Catalano said.
He criticised traditional portal business models, which often involve escalating prices and audience extension tactics that direct users back to the portal instead of agents’ own websites. VMG positions view.resi as a platform designed to empower agencies by keeping prospective buyer engagement within their digital ecosystems.
Catalano added that VMG’s growth along the eastern seaboard is a signal of broader industry momentum towards change. “We are a genuine industry partner to help our agent partners build their own database and significantly reduce the reliance on the major portals who have controlled the audience data for too long.”
Top image: Simon Jovanovic (Marshall White CEO), John Bongiorno (Marshall White Group Sales Director), Antony Catalano (View Media Group Executive Chairman).