Magnite has appointed Nick Henderson to the newly created role of lead, Revenue Solutions for New Zealand.
Henderson will work closely with premium publishers to uphold the ad tech company’s market reputation and maximise local opportunities.
Henderson will also focus on building key relationships with demand partners and agency decision-makers, while exploring new growth opportunities to further strengthen Magnite’s presence in the region.
Yael Milbank, managing director ANZ at Magnite, welcomed Henderson’s appointment and noted that his knowledge and experience working agency-side will be “instrumental” in delivering results for their valued clients and driving business in the region.
Henderson brings a wealth of experience to Magnite, having spent over nine years with GroupM. In his most recent GroupM role as solutions architect, he was responsible for consulting on strategic projects across digital investment, technology and innovation for a number of key clients.
Henderson said he was looking forward to contributing to the company’s success in the New Zealand market.
“I’m very optimistic about the next evolution of the NZ marketplace and I can’t wait to get stuck into the work with our premium publishers and demand partners,” he added.
News of Henderson’s appointment comes after Tennis Australia recently selected Magnite’s Demand Manager as its Prebid header wrapper solution. It will use it to monetise its display and mobile inventory programmatically for the first time and ahead of the Australian Open.
Leveraging Demand Manager will provide Tennis Australia with valuable insights, flexibility, and control over header bidding operations and help them to optimise Prebid according to their specific needs in order to improve monetisation.
Tennis Australia stages a number of international tennis events, including the annual Australian Open. Tennis Australia’s ‘AO Digital’ website and mobile app provide diverse content year-round to 9.5 million users.
Read more: Tennis Australia implements Magnite’s programmatic advertising on website and mobile app
Top image: Nick Henderson