McDonald’s has teamed up with creative agency DDB Sydney to launch a campaign celebrating the return of the Australian footy season.
Narrated by league commentator Ray Warren, the campaign features prominent figures from the world of rugby league, including Mitch Moses, Kezie Apps, Reuben Cotter, Jai Arrow, Sam Thaiday, Ricky Stuart, and Wally Lewis, among others.
The campaign launched last week across broadcast TV, online video, out-of-home, paid social, digital, and in-stadium advertising, aiming to cement the fast-food brand as a go-to destination for fans, players, and enthusiasts alike throughout the season.
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Matt Chandler, DDB Sydney’s executive creative director, highlighted the campaign’s focus of showcasing Macca’s as a post-game destination.
“It’s amazing the people who show up at Macca’s after the game,” said Chandler.
“In this latest spot, Wally, Ricky, Ronald, and a proper dream team of league legends do a great job of helping Macca’s further build its connection with Aussie footy fans.”
Amanda Nakad, McDonald’s director of marketing, added: “We know how much our customers love footy, and we are proud to provide a place for fans to meet before or after a game.
“Win or lose, we’ll always be there for fans and this campaign is the perfect expression of that.”
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Creative Credits
Client: McDonald’s
Amanda Nakad – Marketing director
Matthew Wallace – Senior manager – sport partnerships
Creative Agency: DDB
Matt Chandler – Executive creative director
Nick Cole – Senior creative
Patrick Allenby – Senior creative
Nick Cleeve – Group business director
Kurt Griffin – Business director
Laura Oleart – Producer
Katharina Wynne – Strategy partner
Media agency: OMD
Christian Agliozzo – Manager – sports partnerships
William Cottle – Executive – sports partnerships
Production:
Production Company – Powered Studios
Liza Goodall – Executive producer
Justin McMillan – Director
Tom Low – Producer
Chris Budgeon – Photographer
Tim Tregoning – Director of photography
Post House – Heckler
Andrew Holmes – Editor
Fergus Rothman – Colourist
Sound production – Rumble Studios
Daniel William – Sound design
Michael Gie – Sound producer