Luxe Listings producer Eureka to partner with Talpa on US version of The Floor


‘The Floor is a battle of brains on an epic scale’

• Eureka bringing to the US new format from pioneering Big Brother and The Voice creator John de Mol

• The new partnership follows news Eureka is producing Talpa’s format Million Dollar Island for Seven

Eureka Productions, the award-winning unscripted producer launched by Chris Culvenor and Paul Franklin, has announced a partnership with John de Mol’s Talpa, to bring the new global format The Floor to the US market.

What’s The Floor about?

In the fast-paced quiz show The Floor, 100 quiz fanatics face-off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a cash prize.

The rules are simple: A contestant challenges an opponent in an adjoining square. The winner of a duel takes over the opponent’s square, and the loser leaves the game. After 10 episodes, the last person on The Floor wins $1,000,000.

Distributed by Talpa and commissioned by RTL in the Netherlands, The Floor has already begun to roll out internationally, with further deals expected to be announced soon.

“John de Mol and the team at Talpa have developed a brilliant format, that we’re confident will hook US audiences,” said Chris Culvenor, Co-CEO of Eureka Productions. “The Floor is a battle of brains on an epic scale. It’s reminded me of the classic board game RISK, but here, it’s your smarts and strategy that will enable you to gain ground and conquer the floor.”

The Floor is a unique and instantly recognisable, arced game show,” said Sebastian van Barneveld, Talpa’s director international distribution. “Who better to bring this format to the USA with than Eureka, one of the most prolific production companies today, in both the USA and Australia.”

Eureka’s partnership with Talpa for The Floor follows the announcement in April that Eureka is producing the Australian version of Talpa’s survival adventure format Million Dollar Island, which will launch on the Seven Network in 2023.


Other recent additions to Eureka’s slate include the US reboot of The Mole, coming soon on Netflix, and an all-new US version of Fremantle’s international format Farmer Wants a Wife for FOX, the Australian version of which Eureka produces for the Seven Network.

Other recent launches include dating competition series The Real Love Boat, inspired by the classic scripted hit The Love Boat, with a localised version coming soon on CBS in the US. The Australian version launched this week on Network 10.

Eureka’s slate also includes Luxe Listings for Amazon, Byron Baes for Netflix, Amazing Race Australia for Network 10, and Parental Guidance for Nine Network.

Luxe Listings Sydney

This year has also seen Eureka’s business expand further by taking on the development and production of all Fremantle’s entertainment, reality, and game show formats in Australia, including Australia’s Got Talent and Australian Idol for Seven. This followed Fremantle increasing their investment in Eureka in 2021, taking a majority stake in the company.

Top photo: Eureka Productions co-founders Paul Franklin and Chris Culvenor

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