-lution appoints new partner and CSO Nick Thomas


• Thomas will bring further CMO client-side experience to the in-house agency consultancy.

Marketing transformation consultancy -lution announces the appointment of new partner and chief strategy officer Nick Thomas

Thomas was most recently chief customer officer at Betfair Australia, as well as chief marketing officer at RACV, general manager of consumer at Telstra and head of digital for O2 UK

Thomas said: “I am delighted to be joining Chris and the -lution team so we can help more businesses unlock the power of in-housing.”

“During my time at Betfair, I was a foundational client for -lution, as they helped us build our internal agency and hybrid model. I have run a similar model a number of times in my career and know well the benefits it can bring for agility, creativity and efficiency.”

-lution CEO and founder Chris Maxwell said: “Nick has been working with us for several months now and I am delighted he has agreed to come on board permanently as a partner in the business.

“He has led marketing teams at some of the biggest brands in the world and brings a global perspective to his thinking. -lution is about marketers working with marketers, and our clients are telling us that having this approach is really cutting through for them.”

Thomas’ appointment follows a number of new clients for -lution, including Sportsbet, Treasury Wine Estates, Birchal, The Star Entertainment Group and Dulux Group.

The consultancy recently partnered with Treasury Wines to design and build Splash, an integrated in-house agency. Splash launched last week with a new global digital marketing transformation program for Treasury’s premium brands division.

-lution has also worked with Sportsbet to build an in-house creative culture and capability while streamlining internal operations, including brand and regulatory compliance processes.

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