LG Ad Solutions has formally entered the Australian market, appointing Alex Blundell Jones as Commercial Director to lead its local operations from Sydney.
Blundell Jones brings nearly 15 years of media and advertising experience in the UK, including senior roles at adtech firm Captify and LG Ad Solutions in the UK and Europe. He reports to Ed Wale, Vice President of International at LG Ad Solutions.
Owned by LG Electronics, LG Ad Solutions is the company’s advertising technology division, delivering data-driven campaigns across the LG Smart TV ecosystem. With millions of active LG TVs in Australian households, the company sees strong growth potential in a mature, high-consumption market.
“CTV is no longer emerging—it’s essential—and Australian advertisers are looking for smarter, more accountable ways to reach engaged audiences on the biggest screen in the home,” said Blundell Jones. “With LG’s scale, premium audiences, and deterministic viewing data, we’re offering something truly differentiated.”
The company said its arrival brings new opportunities for brands to connect with viewers across the full LG TV experience using native, video, and interactive ad formats powered by first-party viewership data.
Industry partners welcomed the launch. Ashton De Santis, Director, Inventory Partnerships ANZ at The Trade Desk, said: “This presents a valuable opportunity for brands to connect with viewers on the biggest screen in the home, while contributing to a more open, data-driven, and accountable ecosystem for premium video.”
Hari Caulfield, Programmatic Lead at Foxtel Group, added: “LG Ad Solutions has been a critical partner in launching the Kayo footy season and keeping Binge front and centre as a destination for premium content in a highly competitive streaming market.”
LG Ad Solutions is now available in over 30 countries. The local launch continues its international expansion strategy, aimed at unifying performance and brand marketing through advanced CTV capabilities.
“Australia is a mature, agile, and media-savvy market where CTV adoption is accelerating fast,” said Wale. “With Alex’s leadership and a deeply experienced team on the ground, we’re excited to bring our differentiated, premium CTV offering to brands across the region.”