Clemenger Group consultancy LEVO has been named the exclusive Asia-Pacific (APAC) launch partner for a newly formed global strategic partnership between digital experience platform provider Optimizely and commerce engine commercetools.
The partnership aims to transform enterprise B2C retail by integrating content management, commerce capabilities, real-time experimentation, and AI into a unified, composable solution. As the only system integrator with a dedicated APAC presence, LEVO will lead implementation and go-to-market efforts across the region.
Announced at Elevate – The Global Commerce Summit 2025, the integrated solution combines Optimizely’s Digital Experience Platform (DXP), including its Opal AI suite, with commercetools’ MACH-certified commerce infrastructure. General availability is slated for Q3 2025.
Cale Maxwell, Chief Executive Officer of LEVO, said: “Enterprise retailers here are hungry for composable solutions that accelerate speed to market, reduce reliance on dev teams, and allow for real-time, AI-enhanced content experiences. With Optimizely and commercetools, we can now deliver exactly that – at pace.”
The solution offers marketers no-code tools to personalise and update digital storefronts, along with capabilities for real-time A/B testing. Opal AI enhances product content generation, while a modular architecture supports faster campaign execution and adaptability across markets.
LEVO is currently working with select enterprise clients on early implementations of the joint solution.