The LEGO Group has announced changes in its marketing leadership for Australia and New Zealand, appointing Justine McKenny as the new senior director, head of marketing, with her tenure set to commence on 1 March, 2024.
LEGO began its hunt for for a marketing director for the local business following the departure of Angie Tutt in December 2023, who was senior director, head of marketing at the Lego Group for six years.
Earlier this year, the Danish toy brand announced a slew of leadership changes and a reshuffle of business units in APAC.
Leading the change was the appointment of Claus Kristensen as senior vice president for Asia Pacific, reporting to chief commercial officer Colette Burke.
See also: Lego Australia hunts marketing director as APAC unveils leadership changes
Troy Taylor, vice president and general manager at LEGO Australia and New Zealand said, “We are so pleased to promote a home-grown talent in Justine to our head of marketing role for Australia and New Zealand.
“Australia is such an important market for the LEGO Group and we felt that Justine’s passion and vision for the LEGO brand, along with her energy and ideas around people development and leadership stood out through the recruitment process.
“Justine also has a solid track record of delivering results, and has managed and brought to life pretty much our entire theme portfolio over her journey, making her the ideal candidate to take our marketing efforts to the next level in the years ahead.”
McKenny’s journey with The LEGO Group began in 2009 as a marketing assistant, progressing steadily through the marketing ranks over 15 years. During this time, McKenny spearheaded numerous campaigns and thematic launches, eventually overseeing the Brand team. Notable among her achievements was the Build Your LEGO® Christmas campaign in 2016, which garnered industry accolades.
See also: Brick by Brick: How Lego is targeting adult audiences to grow the brand