KOJO has won a competitive tender process for its exclusive partnership with Stadiums Queensland.
The exclusive multi-year deal will see the creative studio deliver fan-first experiences at Suncorp Stadium and The Gabba in Brisbane and Queensland Country Bank Stadium in Townsville.
This brings KOJO’s portfolio of sporting venues to six across four states, including the recent announcement of Blundstone Arena in Tasmania and long-term contracts with Optus Stadium and Adelaide Oval.
The partnership recognises KOJO’s commitment to Queensland, particularly with ‘The Smart State’ gearing up for the Brisbane Olympics in 2032.
KOJO set up an office in Brisbane in 2019 and has built a talented local team focused on sports marketing and live sports events, brand activations and post-production.
This contract will accelerate the creative studio’s plans to grow its footprint in Queensland by expanding its team in Brisbane, the Gold Coast and North Queensland to support the state’s vision of “great venues – amazing experiences.”
Stephen Lord, KOJO’s chief executive officer, said: “We are thrilled to be working with Stadiums Queensland at these iconic venues, which are sought after destinations for live sport.
“We are excited to bring our integrated approach combining strategy, creative, production and technology to the stadiums and their key hirers.
“Our proven FanX strategic approach and deep experience as in-stadium specialists will allow us to create unique world-first fan first experiences to deliver on Stadiums Queensland’s vision of ‘amazing experiences’.”
KOJO’s partnership with Stadiums Queensland will see the production team draw on its 25 years of fan-first sports experience to engage fans at national and global sporting events and state-based competitions.
KOJO will work for home teams, including NRL’s Cowboys, Broncos and Dolphins, the NRL Magic Round and State of Origin, A-League’s Brisbane Roar, Super Rugby’s Queensland Reds, AFL’s Brisbane Lions, and Cricket’s Brisbane Heat and Queensland Cricket teams.
As a leading fully integrated sports presentation and marketing business in Australia and New Zealand, this adds to KOJO’s existing roster of sports work, including Cricket Australia as national sports presentation partner, BBL as national content partner, six AFL sides – West Coast, Fremantle, Adelaide, Port Adelaide, North Melbourne and GWS, AFL Gather Round in Adelaide, New Zealand Rugby All Blacks, Black Ferns and Māori All Blacks, four Super Rugby teams – Western Force, Hurricanes, Chiefs and Moana Pasifika and the NZ Warriors in the NRL.
Recently, KOJO has been involved in major tournaments including FIFA Women’s World Cup Play Off Tournament in NZ, Rugby World Cup 2021 in New Zealand (played in 2022), ICC T20 Men’s World Cup (played in 2022) and the 2020 ICC T20 Women’s World Cup.
In 2022, KOJO created Australia’s first ever stadium mixed reality experience for the West Coast Eagles, and delivered an integrated stadium and broadcast Mixed Reality experience for the ICC Men’s T20 World Cup.