We Are Social Australia has been appointed as the social agency of record for KFC Australia
The creative agency joins KFC’s agency roster to strengthen its social presence and cultural impact, as the brand continues to evolve its role in culture and deepen its connection with younger, social-first audiences, following the launch of KFC’s new brand platform, FLG.
We Are Social will lead social strategy and execution, delivering content that builds cultural relevance while driving retail.
The remit includes always-on content, socially-led campaigns, influencer partnerships, and real-time activation and will be developed with Ogilvy and media partner Essence MediaCom, as part of the KFC agency village.
“Some briefs just hit different. KFC has real cultural clout, and we don’t take that lightly,” Suzie Shaw, APAC CEO at We Are Social, said.
“We’re here to build on that equity with ideas that earn attention and spark the kind of conversations Australians actually want to be part of.
Sally Spriggs, Group Marketing Director of KFC Australia, added: “We’re excited to be partnering with the team at We Are Social as we continue to build a strong connection between our iconic brand and young Australians.”
News of We Are Social’s appointment comes after KFC recently launched a month of deals with the ultimate gift – covering one year of rent of four Aussies – as part of its Christmas in July celebrations.
KFC will cover the rent for four lucky Aussies for a full year as part of its Christmas in July deals, rolling out 31 straight days of mouth-watering, value-packed deals via the KFC App.
The quick service restaurant chain also brought back its fan-favourite Christmas in July merch range is back for another round of helpings, with new styles added including a KFC Conversation Card Game.