Justin Hind has unveiled his new venture, a new agency called REUNION.
Hind shared that his new agency is driven to work in partnership with ambitious clients who want to make their brands more valuable and engaged with their customers across all touchpoints and channels.
Hind leads the agency as co-CEO and co-founder alongside Stephen Knowles, whose background includes stints at Dentsu, Downstream Marketing, Adobe and eBay.
Hind and Knowles first worked together at performance marketing company Downstream, which Knowles founded in 2005 and was acquired and integrated by Adobe in 2012.
Following the acquisition, the Hinds reunited after working together over the 10 preceding years to start WiTH Collective, while Knowles founded and led the data and experience agency, Accordant, both of which were later acquired by Dentsu as part of the Isobar Group offering. At Dentsu, WiTH Collective and Accordant worked together in partnership across digital transformation consulting, strategy, creative, customer experience and data.
“The most exciting and fulfilling times across my entire career have been with Steve at Downstream and then partnering with Dom to create something unique at WiTH Collective,” Hind said.
Knowles said: “Both Justin and I are energised by the opportunity ahead and are delighted to be working together again.”
Rounding out the core team is Hind’s wife Dominique, who joins as managing partner of people and operations. Her background includes stints at Wunderman, George Patterson Y&R and Leo Burnett.
She said: “I’m excited to be partnering with Steve and Justin again to create something new and values based at REUNION for the benefit of our clients and our people. Today is day one and I can’t wait.”
Hind said of his team: “Our team has deep experience across almost every category, including banking, travel & tourism, loyalty, telco, insurance, wealth management, technology, pharmaceutical, tertiary education, publishing, packaged goods, entertainment, streaming and B2B marketing.”
The agency says describes itself as a data-centric, audience-first agency that connects thinking, ideas and experiences across strategy, creativity, technology, data, and media. The agency is focused on growth and impact from brand and experience to the bottom line
Justin Hind said: “At REUNION we’ve architected the best of both under one roof, and we can’t wait to build something fresh, bold and new, focused on real and genuine partnerships with clients.”
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Top image left to right: Justin Hind, Dominique Hind and Steve Knowles