Jaywing has been appointed to lead search engine optimisation, content and digital PR for Myer following a competitive pitch.
The data, creative and performance marketing agency will drive digital traffic with a focus on growing organic search performance, further strengthening Myer’s presence by gaining high-quality media coverage with digital PR campaigns and tactical link acquisition.
As one of Australia’s leading and most recognised retail brands, Myer is an omnichannel retailer which operates 57 department stores across Australia as well as its online business, myer.com.au.
Aaron Achurch, head of media at Myer, said: “As we continue to optimise our search profile and engage customers both in-store and online, we wanted an agency partner that is experienced in working with large retail brands.
“Jaywing demonstrated their experience in collaborating with a business of our scale, and showed strong technical SEO, content and Digital PR expertise,” he added.
Ed Raine
Ed Raine, head of digital strategy, Jaywing added: “This past 12 months have been transformative for Jaywing, with a new offering following the integration with Frank Digital and winning a number of major brands.
“The appointment by Myer is a result of our unique approach to performance-led Digital PR, bringing creativity and strategy to the forefront of our SEO offering.”
Jaywing works with national and international clients on digital strategy, creative, data and analytics, SEO, pay per click, programmatic display advertising, conversion rate optimisation and user experience.
Clients include Athena, Princess Polly, Employment Hero, Noble Oak, Royal Doulton, Waterford Crystal and Lyres.
Last year, Jaywing was appointed by sports footwear and apparel brand New Balance to drive customer growth across Australia and New Zealand following a competitive pitch.
The data, creative and performance marketing agency will manage paid search, social, analytics and email, as well as provide creative support for New Balance’s extensive range of sneakers and sports clothing.
See also: Jaywing to drive consumer growth across ANZ for New Balance