Australian supplement company PILLAR Performance has appointed Jack Taylor as its public relations agency of record.
PILLAR Performance, founded in 2021 by former professional rugby union player Damien Fitzpatrick, was created by athletes and sports physiologists looking to bridge the gap for clinical-grade supplements that meet professional sports safety standards.
The brand’s goal is to “shift health from prevention into performance – permanently,” delivering science-based products for athletes who want immediate, measurable results.
Jack Taylor will handle earned media and brand communications for PILLAR in Australia and support the brand’s retail growth and help reach more elite amateurs looking for high-quality supplements.
PILLAR’s products include premium grass-fed whey protein isolate from New Zealand, aimed at focusing on absorbability, clean formulations, and Informed Sport certification.
The brand is looking targeting the growing market of “elite amateurs” – everyday high-performers who take their health and training seriously.
Caroline Chau, General Manager at Jack Taylor, said: “PILLAR is one of the most exciting brands in performance health right now – founded by athletes, backed by science, and already trusted by the best in the world.”
“We’re proud to be their agency partner and look forward to helping more people discover the brand’s purpose, innovation and game-changing formulations,” she added:
PILLAR’s products are used by more than 150 professional sports organisations worldwide, including teams in the NRL, AFL, NBA, NFL, and Olympic programs. Top athletes such as Olympic gold medallist Ariarne Titmus, former German triathlete Jan Frodeno, and the NN Running Team also rely on the brand.
The Australian supplement brand joins Jack Taylor’s global portfolio of brands, which includes Athletic Brewing, Eight Sleep, Hyperice, GORUCK, IM8, Neuro, [solidcore], Tonal and WHOOP.