It’s Friday to serve up brand refresh for Laissez-Faire catering

Laissez-Faire + It's Friday

Sara Flaksbard: ‘It’s not just a new look—it’s a new chapter and we can’t wait to share it with the world.’

Laissez-Faire has appointed with brand agency It’s Friday to reposition the business and launch a new logo, visual identity, and website.

The Sydney-based catering and events company has operated for more than 35 years and served corporate, government, and entertainment clients including the ARIA Awards, Salesforce, Canva, TikTok, and the NSW Government.

With increasing competition in the high-end catering market, Laissez-Faire identified that its visual brand identity no longer aligned with the quality of its services.

The refresh aims to better represent the company’s expertise across both food and event delivery.

“We’ve always been driven by a passion for excellence whether it’s the quality of our ingredients, the creativity of our menus, or the precision of our service. But we knew our visual identity no longer reflected the premium experience we deliver,” Sara Flaksbard, General Manager Laissez-Faire, said.

“Partnering with It’s Friday allowed us to reimagine how we present ourselves to the world. At every step of the way, It’s Friday stayed true to our ambition and pushed us with a new brand design identity and logo that feels as refined, bold, and meticulously crafted as the food experiences and events we create.

“It’s not just a new look—it’s a new chapter and we can’t wait to share it with the world.”

Pete Bosilkovski, CEO It’s Friday, said: “There was great appetite by Sara and the team at Laissez-Faire to develop a premium and bold new strategic brand positioning, logo and visual identity and website experience. The outcome has been a game changer for the LF brand.”

“The transformation has been chalk and cheese. The new elevated identity has given the brand a premium experience, one that matched the ambition of the business and helped separate itself from the competition with a level of distinctiveness that is just impossible to ignore.

“We’ve invested heavily in broadening out our brand identity service offering and we’re super proud of this work,” Bosilkovski added.

Mariah Ferrer, It’s Friday Design, added” “Exceptional experiences are at the heart of Laissez-Faire, but their outdated visual identity no longer reflected that standard.

“Excellence isn’t just seen, it’s felt. It lives in the details – in craft, restraint, and timeless style. The Laissez-Faire rebrand captures that essence, embodying the confidence, prestige, and unwavering commitment behind every event they deliver.”

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