The Australian Financial Review has partnered up with Ipsos to undertake political polling and focus groups during the campaign period leading up to this year’s Federal Election.
Ipsos is the leading global polling company, with more than 30 years of experience in conducting election polling across many countries and has been polling in Australia since 2014.
The design of the poll for the 2022 Federal Election will combine online, mobile and landline telephone surveys to accurately represent the views of the Australian population.
Simon Wake, Ipsos Australia CEO, said: “We are delighted to be partnering with the AFR during the Federal Election period.
“Like the AFR, Ipsos believes that high quality election polling matters, and makes a significant contribution to the political debate during the election campaign period,” he added.
As a founding member of the Australian Polling Council, the polling company will comply with the Council’s Code of Conduct, including publication of the required methodology statement, and will carry the Australian Polling Council’s Quality Mark.
The challenges of the 2019 Federal Election highlighted the difficulties of polling, and the need for constant review and innovation in polling approaches.
The Ipsos Australia polling team, led by Ipsos public affairs director, Jess Elgood, works closely with the global polling team to ensure that best practice is integral to its approach.
Ipsos is the world’s third largest market research company, it is present in 90 markets and employs more than 18,000 people.
With a team of research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers, or employees.
The polling company has more than 5000 clients across the world with 75 business solutions.
The Federal Election is expected to be called in the coming days and is set for sometime in March.