Interpublic Group (IPG) announced Team Dynamic has been appointed regional and operation partner for BMW and MINI in the Asia-Pacific region, following a competitive multi-agency pitch.
Team Dynamic will create all the content for BMW and MINI’s media requirements including digital and offline production.
They will also handle website management and maintenance marketing campaign services, and after sales and financial services marketing support.
IPG will now brand out across nine new markets including: Australia, New Zealand, Indonesia, Malaysia, Singapore, South Korea, Thailand, Middle East and South Africa.
This win takes IPG to 11 markets across the globe after being appointed as production partner in Japan and India back in early 2021.
IPG’s chief growth officer for the Asia Pacific region Mish Fletcher said of the announcement: “We’re thrilled to extend our partnership with the BMW Group in Asia Pacific, Middle East and South Africa through our proven Team Dynamic production model.
“Our connected technology solution allows for real time optimization, consistency and flexibility while ensuring unbeatable content production quality at speed and scale,” she added.
Team Dynamic is a bespoke solution created for the BMW Group using IPG’s proprietary Open Architecture® model, with regional resources drawn from across the IPG portfolio.
Team Dynamic integrates production and operations resources on a responsive, data-driven technology platform, which is already in use in Japan and India.
It incorporates both onshore and offshore production solutions, delivering quality outputs in a streamlined, efficient way.
Mish was appointed by IPG as their first every chief growth officer for the Asia Pacific region in July 2021.