Independent media agency Involved Media has been appointed agency of record for Animals Australia.
The win adds to a strong run of new business for the indie agency, which in 2025 has already picked up CareSuper, Fever-Tree and R U OK? alongside its latest appointment.
Animals Australia Campaign Director Lisa Chalk said the partnership will help the organisation broaden its message and bring animal welfare issues to new audiences.
“Changing how society views animals begins with expanding what people know,” Chalk said.
“Most people care deeply about animals, they just rarely see the realities of factory farming and other harmful industrial systems. Bringing these truths to light empowers people to make different choices. Partnering with Involved Media will help us ensure this information reaches new audiences and supports the shift in consciousness and behaviour that animals urgently need.”
A milestone in a year of momentum
Involved Media Managing Director Sarah Keith said the agency is proud to support Animals Australia’s mission and amplify its national campaigns.
“Animals Australia is an organisation that actively seeks to drive campaigns and issues which matter. We are exceptionally pleased to be able to help them deliver media campaigns and strategy which will drive discussion and raise awareness of the important issues they are highlighting,” Keith said.
The appointment caps off a strong year of growth for Involved Media, which continues to attract clients seeking independent media strategy and buying.
“2025 has been a big year for Involved Media and we are very pleased to have Animals Australia, Fever-Tree, R U OK? Day and CareSuper all appoint us as trusted partners,” Keith said.
“They join our broad portfolio of leading brands who are seeking an independent partner to help them in media buying and strategy.”