Intuit Mailchimp unveiled a new suite of tools and integrations to help marketers and small-to-mid-sized businesses better understand and leverage their customer data.
The global financial technology platform‘s new set of tools are designed to provide a connected, data-driven solution that empowers businesses to engage with customers more effectively, boost conversions, drive repeat business, and generate more referrals— accelerating long-term growth.
This leverages AI to segment data and surface actionable insights for the user with higher-quality zero-party data, enhancing the insights they can glean and act on. By automating these tasks, the Intuit platform is powering done-for-you experiences that are saving businesses time and giving them more insights to better run and grow their business.
The tools were unveiled during its flagship event FWD: London, building on momentum from its recent FWD: Sydney.
“SMBs and SMEs across Australia are facing high operating costs, tighter budgets, and reduced consumer spending. As a result, they’re being forced to do more with less,” said Anthony Capano, Regional Director, APAC, of Intuit Mailchimp.
“Our latest innovations are focused on giving them the tools to eliminate complexity and make their customer data work harder.
“By ensuring that their tools work together to help manage growth. They can now connect advertising, marketing automation and customer insights in one place, ensuring they show up at the right moment, with the right message, every time.”
Mailchimp has focused on updating its marketing product to strengthen its ability to drive revenue for brands, totalling over 2,000 product updates and enhancements since December 2024.
This includes enhancements like simpler audience segmentation, faster loading times across the app, a more powerful Marketing Automation Flows feature (formerly Customer Journey Builder), and more.
The new product features represent the next step in Intuit’s journey to become the end-to-end business platform that integrates the power of Mailchimp and QuickBooks, enabling customers to both run and grow their business, all in one place.
Among the new products are enhanced lead generation integrations with Meta, TikTok, Google, Snapchat, and LinkedIn— designed to help businesses automate, streamline, and optimise every step of the lead-to-conversion journey.
The new integrations, marketers can seamlessly bring lead information from their social and paid advertising campaigns into Mailchimp, helping them build richer, more comprehensive customer profiles and automatically nurture leads with hyper-personalised marketing campaigns in real time.
Also available are more than 100 new pop-up templates, which allow businesses to grow customer base with less work by using highly customisable pop-up forms for deeper targeting, effective data collection, and more personalised campaigns. The pop-up form templates were designed for businesses in the education and non-profit, health and wellness, and arts and entertainment sectors.
The new tools also offer robust and intuitive custom reports with the Metrics Visualiser, giving marketers over 40 different performance analytics to easily compare and analyse data across email and SMS channels to build insightful reports and visualisations, and get the granular insights they need to understand their campaign performance.
Freya Doggett, digital marketing officer at Serpentine Galleries, said: “It’s nice to have such an ease of access to information. It feels like we’re not having to do as much digging or joining the dots as much, which is really nice. Mailchimp really simplifies things that are complicated by nature.”
Also coming soon to Mailchimp is Custom Audience Tools, SMS Contact Import via API and Intuit’s AI Agents for QuickBooks.
