Interbrand Australia welcomed the addition of Lucy Gavan as its strategy director.
Gavan will act as the strategic lead on key accounts, actively support the team’s development, and grow the agency’s brand experience practice.
Gavan joins the branding consultancy from DesignStudio, but began her strategy career at Interbrand, where she worked with iconic Aussie brands like Telstra, Sydney Opera House, and Westpac. From there, she headed to McCann where worked with the likes of eBay and Mastercard.
Nathan Birch, Interbrand AUNZ CEO, said: “I’m delighted we’re welcoming Lucy back in a key leadership role – it’s the greatest compliment when someone as talented as her returns. I know she’ll bring her energy, intellect, and expertise to all our clients.”
Gavan said of her new role: “I’m returning to a new era of Interbrand—where the people, clients and approach continue going from strength to strength. The team is truly leading the charge for strategy in the region, with a killer mix of imagination and action, and I’m so excited to be part of it.”
Interbrand helps create, manage, and grow brands including Coles, Westpac, Crime Stoppers, Minor Hotels, and Dulux.
The branding consultancy also delivers pioneering thought leadership on local start-ups through its annual Breakthrough Brands research, which uncovers and charts the rise of AUNZ’s next crop of unicorns.
This comes after Interbrand Australia and New Zealand (AUNZ) released the region’s third Breakthrough Brands report, earlier this year.
The report featured the most interesting and innovative challenger brands across Australia and New Zealand.
The list of seven Breakthrough Brands – those deemed the region’s strongest, most successful challengers, making an impact in their categories and beyond – includes the world’s best beach shelter CoolCabanas, cabins company Unyoked, luggage brand July, and carbon neutral, Web3 gaming company Immutable.
See also: Interbrand AUNZ unveils the region’s third Breakthrough Brands report
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Top image: Lucy Gavan