In celebration of InStyle Australia’s inaugural Australian Icons digital issue, InStyle Australia has teamed up with Ludo Studio in an exclusive collaboration.
The collaboration sees the cover of Instyle’s February edition as Chilli Heeler, star of the award-winning ABC KIDS animated series Bluey.
On the cover, Chilli Heeler recreates the Sunbaker, the famous 1937 photograph by Max Dupain.
Bluey is a true cultural phenomenon: it’s the most-watched show ever across all video on-demand platforms in Australia, and through BBC Studios’ international distribution deals, it’s currently broadcast in more than 60 countries across the globe, making Bluey’s mum a fitting choice to helm the Icons issue.
Justine Cullen
InStyle Australia editor-in-chief, Justine Cullen said, “At InStyle, we celebrate the people shaping what tomorrow looks like – and I can think of no-one who does that more than Chilli Heeler.
“Chilli is not only raising the two most influential puppies in Australia but also an entire generation of children here and around the globe, who are all equally as obsessed with the incredible phenomenon that is Bluey as we are here at InStyle.
“Chilli’s moment in the spotlight as an InStyle cover star not only celebrates the astounding achievements of the show, but also the role that mothers have played over the past few years in keeping the world going.”
The cover story also features a second image of Chilli, created exclusively for InStyle by Ludo Studio.
“It’s so awesome that Chilli has been chosen for the cover of InStyle. We never imagined that Bluey would be welcomed so warmly by Australian families and we continue to be humbled by the love and support we receive from the audience.
“Bluey is created entirely in Brisbane and we couldn’t be more proud of the team who work tirelessly to make each episode the best it can be,” said a Ludo Studio spokesperson.
Bluey airs at 8am and 6.20pm on ABC Kids or anytime on ABC iview