Initiative has bolstered its planning offering by creating a national head of communications design role and promoting Ryan Haeusler to the position.
The agency’s planning offering is further strengthened by Emma Greenhalgh, who steps into the role of Sydney head of communications design.
Chris Colter, chief strategy and product officer, said he couldn’t be prouder to recognise the talents of two of the agency’s most outstanding team members and expand their remit further across the agency and their clients.
“Ryan and Emma are two fiercely intelligent, collaborative and creative craft leaders and have been the driving force behind a lot of Initiative’s success and the success of our clients.
“They have a proven track record in making the impossible possible, in architecting some of the most integrated, innovative and most importantly effective work for our clients and designing new planning solutions that keep us on the top of our game. I can’t wait to see them create the next era of Initiative,” he added.
Haeusler joined the agency in 2015 and most recently held the role of Sydney head of communications design. He notably spearheaded the LEGO account in media planning for the AUNZ marketplace.
Haeusler said of his promotion: “I’m thrilled to be extending my remit into the Melbourne and Perth markets, and to get access to all the amazing people and clients that come with it. Initiative has always put a major focus on strategic media planning as a craft, so I’m super excited to see what Emma and I can build (and break) to make it even better.”
Greenhalgh, who was previously communications design director, IAG, steps into Haeusler’s former role and will remain leading the planning across the IAG portfolio.
Greenhalgh said: “Initiative’s culture encourages high achievers to aim for the top, and I love the fast-paced environment. Ryan’s shoes are big one’s to fill but I am confident I can bring new perspectives to the role and continue to help our clients stay ahead of their competitors via an enhanced comms design offering and thought leadership.”
Both promotions are effective immediately. Greenhalgh reports to Haeusler who will now report directly to Colter.
Top image: Ryan Haeusler, Chris Colter and Emma Greenhalgh