In Marketing We Trust has unveiled senior leadership changes and appointed its first advisory board as part of the independent agency’s global growth plans.
Selina Murray has been promoted to the newly created role of chief operating officer, overseeing global delivery, client services, forecasting and revenue operations.
Founder Freddy Chanut moves to executive chairperson, focusing on board-level strategy and international expansion into Europe, North America and Southeast Asia.
CEO Paul Hewett will take on a more external-facing role, leading product, innovation and AI strategy.
Hewett said: “This is a pivotal moment for the whole industry and we’ve been hard at work reshaping our business to help clients make the most of the transformation happening around them.
“This new management structure gives us the leadership depth and operational clarity to keep moving at pace, but with intent, and to build on the significant growth we’ve already achieved. These changes are about setting our highly able team up to build for what’s next and doing it in a way that’s sustainable, focused and ambitious.”
Andrei Inso has been promoted to revenue operations manager, reporting to Murray.
The newly formed advisory board includes Andrew (Billy) Baxter, former CEO of Publicis and Ogilvy and founder of 24 Hour Business Plan; Monique Harris, CEO of Convo Media; and Damion Brown, founder of Data Runs Deep and former MD of Jellyfish ANZ.
Hewett said: “Bringing Billy, Monique and Damion onto our inaugural advisory board is both an honour and a strategic necessity.”
“These are visionaries who’ve worked at the top-tier of our industry – and their confidence in us matters. They will actively pressure-test our growth decisions, challenge our assumptions and ensure we don’t outgrow our purpose as we build in scale.”
In Marketing We Trust has a team of 84 across Australia, Singapore, Europe and North America, and works with its proprietary Discovery360 framework across search and AI-led marketing.
Top image: Freddy Chanut, Selina Murray and Paul Hewett