impact.com has promoted Helena Barroso Zarco to director of customer success and sales, Australia and New Zealand.
Barroso Zarco has spent over a decade leading partnership programmes for brands such as eBay and Swarovski. She joined the partnership management platform in 2021 and was most recently customer success director, ANZ and SEA.
Adam Furness, APAC managing director at impact.com, said a successful partnership program requires ongoing expert guidance and management, so it makes sense to align sales and customer success from the outset of any deal.
“Building long-term relationships with our customers is key to winning, retaining, and growing revenue. Consequently, we obsess over our customers’ success knowing that in powering their business growth, we power our own.
“By aligning our sales and customer success teams in ANZ under Helena, we’ll be able to work more closely together to ensure continuous growth for the brands, agencies and publishers that we serve.”
Barroso Zarco said of her promotion: “Our customers are our true north, with their experience at the centre of our thinking. Uniting the sales and customer success teams sets a new standard for how we drive excellence and innovation throughout our customers’ partnership journey.”
Simone Lawson and Jess Taylor
impact.com also expanded Barroso Zarco’s customer success and sales team with two new Melbourne-based hires.
Simone Lawson joins as a customer success manager after five years at student loyalty network, Student Beans (now Pion).
Also joining is Jess Taylor, who takes on the role of enterprise account executive after six years working in the technology and loyalty space, most recently as partnerships manager at Wink, a customer acquisition and retention specialist agency.
Last year, impact launched its influencer and creator partnership management platform, impact.com/creator, that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface.
See also: impact launches influencer and creator partnership management platform
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Top image: Helena Barroso Zaro