IMAA reaches more than 100 members in under two years


• IMAA member agencies employ more than 1,000 people

The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has reached the milestone of more than 100 members.

The independent sector represents approximately $2.5 billion in media expenditure and IMAA member agencies employ more than 1,000 people that all contribute to the Australian economy.

The latest new members are:

• AFFINITY                                               
• Alpha Digital                                         
• Baker Advertising and Marketing          
• Boon Digital                                          
• Bungle Media                                       
• c three agency                                     
• Cummins&Partners                               
• Digital Minds Group                             
• First Page                                             
• Full House Media                                 
• Global Media Solutions                                                   
• Handle Media
• In Marketing we Trust   
• JSL Media       
• KWM Media Group  
• Longreach Media             
• Loop Media        
• Mediavive
• Mumur Group
• Stratosphere
• The Wired Agency
• Trade Indy
• Vonnimedia

IMAA general manager, Sam Buchanan, said: “In under two years since our launch, we’ve grown from just five agencies to 100 members, and reaching this number makes us a strong and influential industry association. All agency applications are evaluated before being approved as IMAA members and all have scale and clout.

“I’d like to warmly welcome our newest members at a time when the IMAA is really making an impact. We’re excited for what’s to come with big plans in 2022 in the era of the indies.”

The new agency members agreed the IMAA was critical in connecting independent agencies and promoting the importance of indies in the media landscape.

AFFINITY CEO, Luke Brown, said: “Never have we experienced such a dynamic, engaged and progressive group of thinkers in the IMAA and its members. This is no accident really given the type of people attracted to starting or being part of indie agencies: we love to challenge the status quo. Gone are the days where scale of buying matters, in fact quite the opposite. Larger groups can struggle to scale the thinking and that’s where the indies shine. The IMAA is the perfect platform at the perfect time where marketing is looking to do things differently, being more strategic and effective.” 

The IMAA’s members can be viewed here.

IMAA members receive a range of benefits including connection to a formalised network of industry leaders, a code of conduct, staff training, pitch support, IMAA certification and membership of the world’s largest independent agency network, thenetworkone.

Mediaweek has been profiling members of the IMAA – previous features can be found here. 

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